‘Spies in Disguise’ Nabs Top Redbox Chart Spots

The animated Spies in Disguise, from Disney-owned 20th Century Fox, debuted in the No. 1 spot on Redbox’s kiosk disc rental and On Demand charts the week ended March 15.

The Redbox disc rental chart tracks DVD and Blu-ray Disc rentals at the company’s more than 40,000 red kiosks. The Redbox On Demand chart tracks digital transactions, including both electronic sellthrough and streaming rentals.

Several new titles made their way to the charts during the week.

Lionsgate’s Uncut Gems, starring Adam Sandler, debuted at No. 2 on both charts.

Sony Pictures’ latest Charlie’s Angels installment landed at No. 4 on both charts in its first week.

And the Lionsgate sexual harassment drama Bombshell bowed at No. 6 on the disc chart and No. 3 on the On Demand chart.

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Lionsgate’s Knives Out slipped to No. 3 on the disc chart in its third week, and came in at No. 5 on the digital chart. It had been the top digital title the previous two weeks.

The previous week’s top disc rental, Disney’s Frozen II, slid to No. 5 on that chart.

Top DVD and Blu-ray Disc Rentals, Redbox Kiosks, Week Ended March 15:

  1. Spies in Disguise — Fox
  2. Uncut Gems — Lionsgate
  3. Knives Out — Lionsgate
  4. Charlie’s Angels (2019) — Sony Pictures
  5. Frozen II — Disney
  6. Bombshell — Lionsgate
  7. Midway (2019) — Lionsgate
  8. Ford v Ferrari — Fox
  9. 21 Bridges — Universal
  10. A Beautiful Day in the Neighborhood — Sony Pictures

 

Top Digital, Redbox On Demand, Week Ended March 15:

  1. Spies in Disguise — Fox
  2. Uncut Gems — A24
  3. Bombshell — Lionsgate
  4. Charlie’s Angels (2019) — Sony Pictures
  5. Knives Out — Lionsgate
  6. Ford v Ferrari — Fox
  7. Dark Waters — Universal
  8. Midway (2019) — Lionsgate
  9. Contagion — Warner
  10. Playing With Fire — Paramount

 

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Merchandising: Declassifying ‘Spies in Disguise’ Exclusives

Best Buy and Target offered exclusive 4K Ultra HD Blu-ray versions of the new animated movie Spies in Disguise, which hit shelves March 10 from Disney-owned 20th Century Fox Home Entertainment.

Best Buy offered the film with Steelbook packaging for $34.99.

Best Buy’s ‘Spies in Disguise’ Steelbook

Target had a $32.99 limited edition with a pack-in “Super Spy Training Manual” booklet.

Target’s ‘Spies in Disguise’ limited edition with booklet

Another notable promotion during the week involved Walmart offering a code for exclusive behind-the-scenes content of Disney’s Frozen II with the purchase of Sparkling Ice bottled vitamin water.

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