OTTera Strikes Strategic Partnership With Personalization Technology Provider Spideo

OTTera, a Los Angeles-based company that provides tools for companies to launch customized OTT and FAST channel services, has formed a strategic partnership with Spideo, a provider of personalization and recommendation technology.

Spideo has worked with such video platforms as Sky, Canal+, Altice, and Claro. According to the company, its technology provides insights into the rationale behind AI using semantics and natural language to ensure that content suggestions are constantly explainable, trustworthy, and personally relevant.

OTTera says it will use Spideo to improve the discoverability of titles among on-demand catalogs; qualify viewers according to their moods and build clusters of audiences that share common topics of interest; and automate the creation of relevant channels for qualified audiences.

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“OTTera’s positioning as a partner, from content distribution to monetization, is a fantastic opportunity for Spideo to demonstrate our ability to create value at every step of the value chain, from content to audience management,” Thibault Dorso, Spideo’s co-founder and chief revenue officer, said in a statement.

“Spideo has established themselves as a trusted resource with many large publishers and organizations relying on their semantic enrichment and categorization services to help characterize their libraries,” Craig McEldowney, CTO and co-founder of OTTera, said in a statement. “This makes for an exciting intersection point with OTTera. This collaboration will help brands to surface their content in engaging ways, via our OTT applications and FAST channels, and offer operational efficiencies to some of the resource intensive tasks of curating, categorizing, and strategically positioning content.”

France’s VOD Factory Partners With Rumo on Recommendation System

French company VOD Factory has chosen Rumo by Spideo as the recommendation system for its white label VOD technical solution.

The recommendation system is deployed on the horror streaming site Shadowz, published by VOD Factory.

VOD Factory will now be able to offer customers a better user experience through personalized and content-to-content recommendations, according to the company.

Since 2013, VOD Factory has been supporting VOD services in their creation and deployment. The company’s clients include several thematic platforms, aimed at enthusiasts and experts.

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“Recommendation is a valuable tool for VOD platforms that reach a critical catalog size,” said VOD Factory president Julien Vin-Ramarony in a statement. “We needed a powerful and relevant solution that would create value for the platforms’ end-users.”

Rumo is a recommendation system that puts human expertise at the heart of its algorithms.