Charter Sees More Gain in Spectrum Video Subs

In the ongoing drain of pay-TV subscribers in the linear TV market, Charter Communications has been an anomaly. The company’s Spectrum pay-TV brand has gained or retained subscribers, even as consumers migrate to over-the-top video.

That didn’t change in the third quarter (ended Sept. 30). Charter said it added 67,000 Spectrum TV subscribers in the quarter to finish the period with 16.23 million subs. The service had 16.24 million subs in the previous-year period.

CEO Tim Rutledge was enthusiastic about the company growth in broadband distribution — a growing lifeline for the pay-TV industry. The company ended the quarter with 26.8 million high-sped Internet subs — up 9% from 24.6 million a year ago.

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“We’ve added two million customer relationships in the past year and remain focused on executing a proven operating and investment strategy that works for customers, employees and the communities we serve,” Rutledge said in a statement.

Charter’s Spectrum TV App on Apple TV

Charter Communications has launched the Spectrum TV App on Apple TV.

Nearly 50 million homes across Charter’s footprint now have access to live channels and tens of thousands of programs on the Spectrum TV App for Apple TV, according to Charter.

Additionally, starting next week and expanding throughout 2019, new and existing Spectrum TV and Internet customers can get an Apple TV 4K as part of their monthly subscription for $7.50/month plus tax for 24 months, according to Charter.

Charter is the first U.S. based cable operator to offer customers the new zero sign-on experience from Apple, which further simplifies signing in to video apps on Apple TV, according to Charter. When first set up in a Spectrum household, Apple TV 4K or Apple TV (4th generation) will detect the Spectrum customer’s broadband network and automatically sign them in to the Spectrum TV App and all the supported apps they receive through their service — with no need to enter a username and password, according to Charter.

The new Spectrum TV App is also integrated with the Apple TV app and Siri.

“We are bringing our customers the most robust Spectrum TV App experience available today through Apple TV,” said Rich DiGeronimo, Charter’s EVP, products and strategy, in a statement. “With features like zero sign-on and Apple TV app integration, the Spectrum TV App on Apple TV delivers the best and most seamless viewing experience, giving customers even greater choice and flexibility to enjoy Spectrum TV.”

“With Spectrum TV on Apple TV 4K, customers can now enjoy the ultimate entertainment experience across their iPhone, iPad and Apple TV,” said Greg Joswiak, Apple VP of product marketing, in a statement. “We want to help customers get right to watching their favorite channels, shows, movies and sports, and with innovative features like zero sign-on, the Apple TV app and Siri, they are able to jump right in.”