About of 70% of subscriber streaming on PlayStation Vue occurs through non-PlayStation devices, Dwayne Benefield, VP, head of PlayStation Vue, told attendees April 11 at the Streaming Summit at the NAB Show in Las Vegas. About 80% of streaming is for live TV.
Launched in 2015 by Sony, PS Vue joined Dish Network’s Sling TV attempting to redefine pay-television over the Internet with standalone service offering access to premium channels, including local, without long-term contracts.
The platforms have since been joined by DirecTV Now, Hulu With Live TV, Spectrum TV Plus, YouTube TV and Fubo TV looking to replicate traditional broadcast online with a-la-carte pricing.
Benefield said the average Vue subscriber streams five hours of content daily. While the PS Network has 70 million subscribers across 165 countries, Benefield did not disclose specific subscriber numbers for Vue.
The executive said online TV platforms are getting increased stacking rights to catalog episodes of TV shows as creators and distributors recognize the growing market appeal of online TV.
Benefield said there remains value in the traditional pay-TV bundle, but that online TV represents a growing, cost-effective alternative.
“As [the bundle] does fray, you’ll see us add more a la cartes,” he said in the keynote, as reported by Multichannel News. “I think [online TV] can succeed without broadcast.”