Pluto TV, Viacom’s ad-supported online TV service, July 1 announced the launch of Pluto TV Latino, a new platform featuring a suite of Spanish and Portuguese-language channels.
Pluto TV Latino represents the first offering of its kind to be introduced on a major ad-supported OTT platform.
The platform features 11 curated Spanish and Portuguese-language channels targeting U.S. Hispanic audiences. More than 2,000 hours of content includes movies, comedy, music, true crime, reality, sports and a selection of action and romance-packed telenovelas.
The channels include three movie-themed channels showcasing blockbuster and native Spanish-language films, and all-new genre-specific channels featuring library collections, music specials, comedies, crime series, telenovelas and more from MTV, Comedy Central, Telemundo, Combate World and Lucha Libre.
“We have always envisioned Pluto TV as a destination with global appeal, where diverse audiences can find and stream the entertainment they love, for free,” Tom Ryan, CEO/co-founder, Pluto TV, said in a statement.
The introduction Pluto TV Latino is a multi-faceted initiative designed to offer diversified, ad-supported, streaming programming and entertainment with global appeal, according to Ryan.
Spanish-themed channels include Pluto TV Cine Estelar, Pluto TV Películas, Pluto TV Cine Latino, Pluto TV Investiga, Pluto TV Novelas, Telemundo Telenovelas Clásicas, MTV Latino, Comedy Central Latino and Pluto TV Brasil.
“Pluto TV Latino was designed to bring premium streaming programming to an underserved OTT audience with cross-generational appeal,” Ryan said. “To be the first ad-supported streaming platform to offer an entire category dedicated to U.S. Hispanic audiences is something we are incredibly proud of and furthers our mission to entertain the planet.”