Pluto TV Launches Spanish-Language Platform

Pluto TV, Viacom’s ad-supported online TV service, July 1 announced the launch of Pluto TV Latino, a new platform featuring a suite of Spanish and Portuguese-language channels.

Pluto TV Latino represents the first offering of its kind to be introduced on a major ad-supported OTT platform.

The platform features 11 curated Spanish and Portuguese-language channels targeting U.S. Hispanic audiences. More than 2,000 hours of content includes movies, comedy, music, true crime, reality, sports and a selection of action and romance-packed telenovelas.

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The channels include three movie-themed channels showcasing blockbuster and native Spanish-language films, and all-new genre-specific channels featuring library collections, music specials, comedies, crime series, telenovelas and more from MTV, Comedy Central, Telemundo, Combate World and Lucha Libre.

Additional channels are expected to launch this fall featuring genres such as food, travel, competition, kids and single-series channels featuring  Spanish-speaking and dubbed versions.

“We have always envisioned Pluto TV as a destination with global appeal, where diverse audiences can find and stream the entertainment they love, for free,” Tom Ryan, CEO/co-founder, Pluto TV, said in a statement.

The introduction Pluto TV Latino is a multi-faceted initiative designed to offer diversified, ad-supported, streaming programming and entertainment with global appeal, according to Ryan.

Spanish-themed channels include Pluto TV Cine Estelar, Pluto TV Películas, Pluto TV Cine Latino, Pluto TV Investiga, Pluto TV Novelas, Telemundo Telenovelas Clásicas, MTV Latino, Comedy Central Latino and Pluto TV Brasil.

“Pluto TV Latino was designed to bring premium streaming programming to an underserved OTT audience with cross-generational appeal,” Ryan said. “To be the first ad-supported streaming platform to offer an entire category dedicated to U.S. Hispanic audiences is something we are incredibly proud of and furthers our mission to entertain the planet.”

Spanish Public TV Broadcaster Launching OTT Video Service in the U.S.

Seeking to tap into apparent consumer demand for Spanish-language content from Spain in the United States, Spain’s public TV broadcaster, RTVE, is launching an over-the-top video service domestically, in Canada and Latin America.

Dubbed RTVE Play, the unpriced SVOD platform will feature movies, TV shows and specials from Spain and streamed to any connected device, including iOS and Android.

Original programs include, “Isabel,” “I Am Alive,” “Carlos, King Emperor,” “Morocco: Love in Times of War,” and “Tell Me How It Happened,” among others.

State-owned public corporation RTVE assumed control of Spain’s public radio and TV service, formerly called Ente Público Radiotelevisión Española, in 2007. RTVE is the largest Spanish-language TV broadcaster with nearly €1 billion ($1.1 billion) in annual revenue.

With the launch, RTVE says it plans to extend its public TV legacy to new audiences in related (i.e. Spanish-speaking) markets.

“RTVE Play is a very important step in our strategy to expand the reach of the best Spanish content on TV by overcoming territorial limitations and using all the resources that technology has to offer,” RTVE administrator Rosa María Mateo said in a statement.