WarnerMedia Kids & Family Unit Adds Executives

WarnerMedia announced that Gloria Ponce and Sowon Sawyer have joined the company’s “kids & family” creative and programming team. Ponce, who joined the company earlier this year, has taken on the new role of senior creative executive, while Sawyer has been tapped as VP of program planning.

Both report to Amy Friedman, head of kids and family programming, with Sawyer also reporting to Meredith Gertler, EVP of content strategy and planning for HBO and HBO Max.

From left, Gloria Ponce and Sowon Sawyer

WarnerMedia Kids & Family aims to expand streaming and linear content to preschoolers and families. Ponce and Sawyer will be tasked with adding content and strategic program for the recently launched Cartoonito and ACME Night, as well as other content and programming initiatives across Max and Cartoon Network.

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“Gloria and Sowon each bring exceptional taste and diverse industry experience to the team, and they’ll be invaluable leaders as we deliver inclusive content to kids and families wherever they watch,” Freedman said in a statement.

In her new role, Ponce oversees the creative development of live-action original content across ages 6-11 and family audiences. She currently has more than 15 shows in development for Max and Cartoon Network, with an emphasis on Latino-focused programming.

Before joining WarnerMedia, Ponce spent three years at Netflix managing international originals for youth audiences. Previously, she worked as a creative executive in the Nickelodeon Original Movies department and later transitioned to the Latino-focused digital content studio Mitú, where she was instrumental in crafting the company’s brand identity and scripted content strategy.

Prior to joining WarnerMedia, Sawyer led scheduling strategy for SundanceTV at AMC Networks, where she was responsible for promoting audience growth and retention for SundanceTV. Previously, Sawyer worked 11 years at Nickelodeon in program planning and strategy for TeenNick, NickJr., and NickToons.

An advocate for inclusion, Sawyer also served as a founding co-chair of AMC Networks’ diversity, equity and inclusion committee, where she spearheaded the development of nine employee resource groups, served as a key advisor on corporate diversity initiatives, and developed mentorship and professional development programs.

Friedman’s executive team also includes: Kim Howitt, senior creative executive, who oversees the development of third-party animation, co-production and live-action across preschool, kids and family; Adina Pitt, whose expanded role includes leading kids and family acquisitions, co-productions, and content partnerships across both linear and streaming in the United States, and on linear in LatAm; and Joanna Rosenthal, as creative executive, WarnerMedia Kids & Family.