With Amazon Prime Video set to celebrate its 10th anniversary this year, Amazon founder/CEO Jeff Bezos said the longtime SVOD platform saw more than 175 million Prime members worldwide stream movies and TV shows in 2020.
Amazon Studios received a record 12 Academy Award nominations (Borat Subsequent Moviefilm and Time), and two wins for Sound of Metal. Regina King’s feature directorial debut, One Night in Miami …, received numerous accolades, including a Critics’ Choice Award as well as Golden Globe, SAG, and Oscar nominations. Upcoming Amazon Studios’ originals include Tom Clancy’s Without Remorse, The Tomorrow War and The Underground Railroad, among others.
“Streaming video hours are up more than 70% year over year,” Bezos said in a shareholder letter.
The quarter marked Amazon Studios’ most successful awards season to date and the first time a streaming service won a Best Picture Golden Globe award from the Hollywood Foreign Press Association. Original titles earned 10 Globe nominations and three awards for Small Axe (Supporting Actor John Boyega) and Borat Subsequent Moviefilm (Best Picture Musical/Comedy and Best Actor Musical/Comedy).
Paramount Pictures’ Coming 2 America launched worldwide on Prime Video, becoming the No. 1 streamed movie its opening weekend and the top opening weekend for a streamed movie this year, according to Screen Engine/ASI.
In addition, new Amazon Original Invincible premiered to praise from TV critics, and Prime Video debuted Local Originals The Stand (Canada), Guerra de Likes (Mexico), The Great Escapists (U.K.), La Templanza (Spain) and We Children from Bahnhof Zoo (Germany).
Amazon announced new series for Prime Video, including a “Mr. and Mrs. Smith” remake created by and starring Phoebe Waller-Bridge and Donald Glover, as well as a young adult series, “The Summer I Turned Pretty,” from writer Jenny Han.
Meanwhile, online sales topped a record $52.9 billion, up 44% from revenue of $36.6 billion in the previous-year period. E-commerce includes myriad products, but Seattle-based Amazon points out that revenue includes media products available in both a physical (DVD and 4K UHD and Blu-ray Disc) and digital format, such as books, music, videos, games and software. These product sales include digital products sold on a transactional basis.
Subscription services revenue, which includes Prime Video, digital video, audiobook, digital music, e-book, and other non-AWS subscription services, topped $7.5 billion, up 36% from revenue of $5.5 billion during the previous-year period.