Ex-BritBox CEO Joins Amazon as Head of Prime Channels U.S.

Soumya Sriraman, former CEO of British-content subscription streaming VOD service BritBox, has reportedly joined Amazon as leader of the e-commerce behemoth’s Prime Channels platform in the United States.

Launched in 2015, Prime Channels affords Prime members access to third-party SVOD services such as Showtime, Starz, HBO Now, PBS, Shudder, CBS All Access and Acorn TV — the latter a direct competitor to BritBox.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Soumya Sriraman

Sriraman replaces Daniel Brown, who managed Prime Channels for two years until transitioning to a management position within Amazon’s corporate office. On Oct. 6, it was announced Sriraman would be leaving BritBox at the end of the month. She helped launch the service with BBC Studios and ITV in the United States. in 2017, after a stint as EVP franchise and digital enterprises at BBC Studios — Americas. BritBox, which launched a British edition last November, has about 1.5 million subs in the United States.

Soumya Sriraman Steps Down as CEO of Streamer BritBox

Longtime home entertainment executive Soumya Sriraman is stepping down as president and CEO of BritBox, the British-themed subscription VOD service she helped launch in the United States in 2017 with ITV and BBC Studios. No reason was cited for her departure at the end of the month. ITV and BBC are expected to announce new management shortly.

BritBox, which competes against AMC Networks’ Acorn TV, Netflix and Amazon Prime Video for fans of British movies and TV shows, had generated more than 1.5 million subscribers.

Soumya Sriraman

“Soumya is a trailblazer. Her experience, leadership, and thorough knowledge of British content has been the perfect fit for BritBox,” Rebecca Glashow, president of BBC Studios Americas, and Martin Goswami, group strategic partnership and distribution director for ITV, said in a joint statement. “We thank Soumya for her passion and commitment in leading the BritBox team and shaping the service into what it is today.”

Sriraman had been key to helping BritBox launch original series such as “The Bletchley Circle: San Francisco” and “There She Goes,” featuring David Tennant and Jessica Hynes, the latter winning a BAFTA Award for her role.

“I have enjoyed writing every minute of the BritBox story — from imagining it six years ago to building and growing it,” Sriraman said. “I am so proud of my team who has worked tirelessly to exceed all expectations. I am grateful to the leadership at the BBC and ITV for their stewardship on this journey and I now look forward to my next chapter.”

Prior to BritBox, Sriraman had been EVP of franchises and digital enterprises at BBC Worldwide, with a stint as CEO of Palisades Tartan Video before that.

BritBox Expands Management Team Ahead of U.K. Launch

BritBox, the British-themed subscription streaming video service launched in the United States in 2017 by the BBC and ITV, has added executives ahead of its Q4 bow in the United Kingdom.

The service, which costs $6.99 in the U.S., will launch priced at £5.99 per ($7.40) month.

The management team is led by Reemah Sakaan, who expanded her BritBox U.S. and Canadian duties to become group director SVOD – ITV and is responsible for leading the U.K. launch.

Sakaan reports to Kevin Lygo, ITV’s director of television, who has overall commissioning responsibility for BritBox.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Sakaan is joined by Amy Jones, who previously worked across co-productions and acquisitions at Amazon Prime Video and is overseeing commissions, acquisition and scheduling for the streamer.

Amy Townsend, previously marketing director at Comcast-owned Now TV, joined as director of consumer marketing and head of product. Lee Marshall, who previously led product for ITV Hub, is responsible for the service’s product build.

Steve Waterman, also formerly from Now TV, has taken the helm as head of research, insight & data, while ITV technology stalwart Thomas Thomas heads up technology and operations.

Tom Price is director of commercial and financial planning, bringing experience from the creation of BritBox U.S. and as a director of Cirkus, and Neill Torbit, former lead creative at Sky, completes the group as Creative Lead.

The BritBox venture and management team is supported by longtime home entertainment Soumya Sriraman, who is president of U.S. operations.

“With a talented team of subscription, streaming and digital experts alongside the best of ITV and BBC’s content expertise, we are looking forward to delivering the breakthrough launch of BritBox over the coming months; it truly is a service that brings the best of British creativity together,” Sakaan said.