BritBox, the British-themed subscription streaming video service launched in the United States in 2017 by the BBC and ITV, has added executives ahead of its Q4 bow in the United Kingdom.
The service, which costs $6.99 in the U.S., will launch priced at £5.99 per ($7.40) month.
The management team is led by Reemah Sakaan, who expanded her BritBox U.S. and Canadian duties to become group director SVOD – ITV and is responsible for leading the U.K. launch.
Sakaan reports to Kevin Lygo, ITV’s director of television, who has overall commissioning responsibility for BritBox.
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Sakaan is joined by Amy Jones, who previously worked across co-productions and acquisitions at Amazon Prime Video and is overseeing commissions, acquisition and scheduling for the streamer.
Amy Townsend, previously marketing director at Comcast-owned Now TV, joined as director of consumer marketing and head of product. Lee Marshall, who previously led product for ITV Hub, is responsible for the service’s product build.
Steve Waterman, also formerly from Now TV, has taken the helm as head of research, insight & data, while ITV technology stalwart Thomas Thomas heads up technology and operations.
Tom Price is director of commercial and financial planning, bringing experience from the creation of BritBox U.S. and as a director of Cirkus, and Neill Torbit, former lead creative at Sky, completes the group as Creative Lead.
The BritBox venture and management team is supported by longtime home entertainment Soumya Sriraman, who is president of U.S. operations.
“With a talented team of subscription, streaming and digital experts alongside the best of ITV and BBC’s content expertise, we are looking forward to delivering the breakthrough launch of BritBox over the coming months; it truly is a service that brings the best of British creativity together,” Sakaan said.