Samsung, Roku, Sonos Among Top Brands in NPD’s Consumer Electronics Awards

The NPD Group’s technology division announced the winners of its annual Consumer Electronics Industry Performance Awards, honoring Samsung for its LCD TVs, Sonos for its soundbars and Roku for its streaming media player, among other companies.

Among the top increases in market share in North America, Samsung took the top prize for LCD TVs. Among the fastest-turning brands per item in the United States, Canada and Mexico, Sonos was the top U.S. soundbar. And among the top increases in online market share in the United States, Roku was the top streaming media player.

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“After an unprecedented year, we at NPD are excited to take a moment to acknowledge the many silver linings the consumer technology market experienced in the midst of the pandemic,” Ian Hamilton, president, technology sector, The NPD Group, said in a statement. “In this fifth year of our CE Industry Performance Awards we are recognizing brands that saw success providing consumers with products that enabled them to work and learn from home, as well as stay entertained and connected in their downtime. Congratulations to all award winners — we wish everyone a healthy and successful 2021.”

Sonos Offering Six Months Free Disney+ Access With Sound Bar Purchase

Sonos, manufacturer of high-end sound bars, is joining forces with Disney+ for a multifaceted strategic marketing campaign this fall. The two brands are working together for the widely-anticipated premiere of the second season of “The Mandalorian” on Oct. 30.

Specifically, Sonos will offer consumers of its Arc, Beam, or qualifying speaker sets, free six-month access to Disney+. The offer is only for new Disney+ subscribers in the United States, Canada, United Kingdom, Netherlands and Sweden.

As part of the co-promotion, Sonos and Disney have launched a YouTube video featuring a TIE Fighter zooming through the air, the Mandalorian blasting through the galaxy backed by the series’ score from music composer Ludwig Göransson. The video campaign launches today on Disney’s properties including Disney+, Hulu and ESPN.

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Göransson has paid homage to the nostalgia and soul of the Star Wars universe through his work on “The Mandalorian,” in addition to Warner Bros.’ Tenet and Disney/Marvel’s Black Panther.

“As we spend more time at home, our living rooms have become the hub of entertainment for album releases, season premieres, and straight-to-streaming blockbuster debuts,” Pete Pedersen, VP of marketing at Sonos, said in a statement. “We are working with Disney to give fans an even more immersive experience for one of the best sounding shows streaming today.”

Alongside the season two premiere, Göransson will debut a personally curated station, Things That Stuck, on Sonos Radio, the streaming radio service in the Sonos app.

Report: Sonos and Roku in Talks to Integrate Technologies

Sonos and Roku are in talks to integrate Roku Connect and Roku Entertainment Assistant software into Sonos’ audio devices, according to a report from CNET citing an anonymous source.

The integration would allow voice commands to be sent to a Roku device, such as a Roku TV, via a Sonos speaker.

“The discussions are in the early stages,” the source told CNET.

Sonos spokeswoman Laura Morarity told CNET the company “won’t speculate on any potential future partnerships,” adding “that said, Sonos is committed to bringing the voice services our customers want to our platform. So naturally, we’re open to having discussions with any number of companies crafting innovative voice experiences.”