Longtime entertainment executive Sofia Chang has been hired as EVP and chief distribution officer at Starz. Based in New York and reporting to Alison Hoffman, president of domestic networks, Chang will oversee all of the streaming platform’s sales activities with multichannel video and digital distributors in the United States.
Chang brings 20 years of industry and leadership experience from her role as president of distribution at WarnerMedia, where she led distribution revenue for all HBO-branded digital and linear channels and navigated its subscriber and revenue growth, increased market share and improved profit margin. During her tenure at HBO, Chang was also responsible for overseeing content distribution and revenue in other formats.
“Sofia is a well-respected entertainment executive who brings a wealth of experience, along with a successful track record of driving growth in both the linear and digital space,” Hoffman said in a statement.
Most recently, Chang served as the national CEO at Girl Scouts of the USA, where she led the enterprise across all functions including operations, technology, licensing and more. She was instrumental in reversing membership decline, reduced debt and developed a cultural framework founded on inclusivity.
Chang was one of Media Play News‘ top “captains” in the publication’s 2018 Women in Home Entertainment issue, when she was EVP, worldwide digital distribution and home entertainment, at HBO. In that capacity, she oversaw HBO’s transactional physical and digital business worldwide, as well as distribution of its domestic subscription product across digital platforms such as Amazon, Apple, Google, Hulu, Roku, Sony and more.
Chang was recently honored by Forbes’ “50 Over 50: Impact” and the Goldhouse “A100” for her positive impact on cultural and social change. She is a graduate of the University of Pennsylvania, where she earned a Bachelor of Arts. She is also fluent in Mandarin Chinese.