Pluto TV May 13 announced the launch of the Major Leaguer Soccer (MLS) channel on the ad-supported streaming video platform.
San Francisco-based Pluto said the move underscored what it claims is the sport of soccer’s strong appeal with cord-cutters and millennial consumers.
“Establishing our first league offering with a renowned and respected organization like the MLS is the perfect match,” Amy Kuessner, SVP of content partnerships for Pluto TV, said in a statement. “Expanding Pluto TV’s sports offerings has long been a goal of the platform.”
Highlights of the available programming include classic matches, such as MLS Cup 2018 and Zlatan Ibrahimovic’s debut for the LA Galaxy, a 4-3 win over crosstown rivals LAFC.
Subscribe HERE to the FREE Media Play News Daily Newsletter!
Original features on offer will include “The Movement,” which explores the intersection of soccer and culture, and “The Birth of a Rivalry,” MLS’s flagship series about the passion of new rivalries.
Additional programming includes “Matchday Central,” featuring expert analysis from MLS personalities; “Extratimedriven by Continental,” a twice-weekly talk show; “MLS Review,” a weekly show; and highlights including “Top 10 Plays” and “All Goals,” amongst others.
“Major League Soccer’s agreement with Pluto TV offers fans a new way to experience the game and interact with our high-quality content,” said Chris Schlosser, SVP of media at MLS. “Major League Soccer is always evaluating new opportunities to provide our young, diverse and tech savvy fan base increased access to our matches, athletes and clubs.”
MLS’ new channel will join Pluto TV’s 100+ live, linear, curated channels and thousands of movies on demand from nearly 150 major studios, networks, publishers and digital first outfits.
Viewers and fans can access Pluto TV in the living room by utilizing Amazon’s Fire TV, Roku, Android TV, Chromecast, on Smart TVs by Vizio, Hisense, and Sony, or on gaming consoles such as PS4. It is also available on-the-go via apps for iOS, Android, and Amazon, at-the-fingertips on PC and Mac, or on the web at www.Pluto.TV.