Universal Celebrates ‘Croods’ Release With Virtual Museum Events

La Brea Tar Pits, part of the Natural History Museums of Los Angeles County, and the Smithsonian National Museum of Natural History have partnered with Universal Pictures Home Entertainment on educational virtual “Camp Croods,” based on the DreamWorks Animation family film The Croods: A New Age.

The Croods: A New Age will be available to own on digital Feb. 9 and on 4K Ultra HD, Blu-ray and DVD Feb. 23, 2021, from Universal Pictures Home Entertainment.

The two separate interactive programs will feature hands-on activities and scientific investigation to explore the Ice Age, human origins and the fate of saber-toothed cats. Families will have the chance to meet real-life paleontologists and archaeologists, participate in DIY art projects, explore virtual tar pits (La Brea Tar Pits camp), take a virtual tour of the Human Origins exhibition (Smithsonian National Museum of Natural History camp) and experience drawing demonstrations that bring the prehistoric Croods characters to life.

“Bringing the world of The Croods to life with the help of these two distinguished museums within an exclusive setting is a truly unique opportunity that we are pleased to share virtually with families and kids,” said Hilary Hoffman, EVP of global marketing for Universal Pictures Home Entertainment. “As time-honored brands for research, discovery and exhibition, La Brea Tar Pits and the Smithsonian continue to develop entertaining and engaging programs for kids making them the ideal partners to celebrate the home entertainment release of The Croods: A New Age, the must-own family movie of the year.”

The La Brea Tar Pits camp takes place Feb. 11 from 3 to 4:30 p.m. PT and Feb. 13 from 10 to 11:30 a.m. PT. (Free. Registration required. RSVP at tarpits.org/campcroods).

The Smithsonian National Museum of Natural History camp takes place Feb. 23 from 6 to 7 p.m. ET (Free. Registration required. RSVP at s.si.edu/croods ).

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“This collaboration is a great opportunity to showcase the ways in which art and science intersect, while at the same time introducing families to La Brea Tar Pits, the world’s only active paleontological research facility in a major urban area,” said Dr. Lori Bettison-Varga, president and director of the Natural History Museums of Los Angeles County. “We are grateful to Universal and DreamWorks for helping us provide campers with a new way to see science in action and encourage them to keep exploring the world around them — be it through paleontology or animation.”

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“We are excited to join with Universal and DreamWorks to take visitors to Camp Croods on a journey back in time to explore the evidence scientists use to understand the lives of early humans,” said Dr. Kirk Johnson, sant director of the Smithsonian National Museum of Natural History. “Campers will embark on a virtual tour of the Smithsonian National Museum of Natural History’s Hall of Human Origins which examines the lives and environments of our earliest ancestors and considers the notion of what it means to be human.”