LAS VEGAS — CES 2024 ended its four-day run here on Jan. 12 with a total count of 135,000 attendees and more than 4,300 exhibitors, up 17% and 34%, respectively, from the 2023 show.
The exhibitor count is close to the pre-pandemic high of 4,400 at CES 2020, while attendance is still significantly short of the more than 170,000 who attended the show four years ago. But Gary Shapiro, president and CEO of the Consumer Technology Association, which produces the annual show, is quite pleased with the numbers.
“The resurgence of CES proves that face-to-face conversations and meetings are a necessity for the technology industry,” Shapiro said. “For more than 20 years, I’ve said that every company must become a tech company, and the diversity of exhibitors at CES 2024 proves it. The CES footprint and conference programming span the entire tech ecosystem.”
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Shapiro noted that the show’s footprint of more than 2.5 million net square feet of exhibit space was 15% bigger than CES 2023, while more than 40% of the attendees came from outside the United States, representing 150 countries, regions and territories.
The big buzz at the show was artificial intelligence, which was embraced by legacy consumer electronics exhibitors such as Hisense, LG, Samsung, TCL, Sony, and Panasonic to make their smart TVs even smarter.
Hisense, the Chinese CE giant that in the first half of 2023 became the world’s second-biggest television manufacturer, got a jump on its competitors with a press conference the day before the show opened highlighting its new line of ULED and ULED X TVs. The star attraction: the 110UX, which in addition to its 110-inch screen size is five times brighter than the average high-end set and incorporates AI technology to dynamically adjust contrast and depth depending on the scene. The company’s Hi-View Engine PRO chipset — featured exclusively in the U7 and U8 series — leverages deep learning and innovative technologies to create lifelike skin tones, refine HDR detail, and significantly improve image detail.”
Not to be outdone, LG Electronics unveiled its new line of QNED TVs, powered by the α8 AI Processor. AI Picture Pro offers picture quality based on deep learning, according to the company. The feature distinguishes faces, objects, and backgrounds within a scene, enriching the texture and fine details. Dynamic Tone Mapping Pro splits the picture into blocks and analyzes each in real-time to detect the darkest and brightest areas, elevating the details with precise HDR optimization to deliver three-dimensional image quality, according to LG. With Personalized Picture Wizard, users can customize the image quality by simply selecting a few preferred images from a given selection that are intelligently set up through deep learning.
Samsung Electronics in a press conference unveiled its “AI for All” vision, which holds that AI technology will enable people to experience their devices more intuitively and conveniently than ever before. The new Samsung Neo QLED 8Ks feature a built-in AI processor that can automatically upscale low-resolution content to 8K quality. The AI Motion Enhancer Pro automatically detects the type of sport being watched and uses deep learning to help viewers visually track fast-moving objects likes baseballs and footballs with crystal clarity. Samsung Neo QLED 8Ks also feature Active Voice Amplifier Pro, which uses AI to analyze voice and background noise and optimize the TV listening experience.
On the content side, Netflix returned to the CES show floor for the first time in six years with a glitzy mirrored booth where guests were being given an immersive preview of the sci-fi drama series “3 Body Problem,” which starts streaming on March 21. Guests donned a shiny silver gaming headset — modeled after the one in the series — and were taken on a wild cinematic ride rich with special effects, as well as a preview of the new full-length trailer.
“3 Body Problem” is an ambitious epic from “Game of Thrones” creators David Benioff and Dan Weiss, along with Alexander Woo, that was adapted from Chinese author Liu Cixin’s Hugo Award-winning book trilogy. The eight-episode series is set in a fictional past, present and future in which Earth encounters an alien civilization from a nearby system of three stars that orbit one another, a nod to the three-body problem in orbital mechanics.