AVOD service Xumo will add Sony and Panasonic smart TVs to its existing distribution network with LG in 2020.
Both Sony and Panasonic smart TVs will have integration of Xumo’s free streaming service delivering both over-the-air and over-the-top channels to global audiences. End users press the channel up and down or guide button on the TV remote control to watch Xumo channels.
“As the leading free OTT service in the U.S., Xumo is eager to join forces and work toward providing audiences their favorite streaming or local, over-the-air channels through one intuitive TV experience,” said Xumo CEO Colin Petrie-Norris in a statement. “It remains our mission to work with global TV manufacturers, content and advertiser partners to deliver a quality experience for end users; one that can easily become a daily routine.”
“As a creative entertainment company with a solid foundation of technology, Sony is pleased to partner with Xumo to bring this streaming experience direct to consumers in a truly seamless manner by allowing viewers to access a variety of free channels on our Bravia TVs,” said Nick Colsey, VP, business development, Sony Electronics, in a statement.
“Xumo delivers a best-in-class experience for streaming channels,” said Yasunari Anan, director of Panasonic’s Smart Life Network business division in a statement. “We are happy to partner with them to provide more choice of viewing content for our discerning viewers.”
The expansion comes on the heels of the launch of Xumo-powered channels on LG smart TVs in the United States. LG now offers 190-plus channels to U.S. audiences across 12 programming genres and thousands of free movie titles, according to Xumo.
“Our success in the U.S. has proven that free streaming TV is on the rise and, with the right global partner, we will continue to ensure viewers are delivered an optimized, enjoyable entertainment experience,” said Sangwoo Lee, SVP of home entertainment content and service business division at LG Electronics.
Xumo is available in 45 million U.S. households via a multi-screen distribution network of smart TVs, mobile, web and streaming boxes, delivering digital channels through content partnerships with media providers such as ABC News Live, PeopleTV, NBC News, Food52, and HISTORY, as well PGA TOUR, and many others.