About 74% of U.S. TV households have at least one Internet-connected TV device, including smart TVs, Roku, Amazon Fire TV, Google Chromecast, Apple TV, connected video game systems or Blu-ray Disc player, according to new data from Leichtman Research Group.
Household penetration is similar to last year, and up from 69% in 2017, 50% in 2014, and 24% in 2010.
Overall, 31% of adults in U.S. TV households watch video on a TV via a connected device daily – compared to 25% in 2017, 11% in 2014, and 1% in 2010.
Leichtman found that younger individuals are most likely to use connected TV devices. Among adults ages 18-34, 53% watch video on a TV via a connected device daily, compared to 31% of ages 35-54, and 12% of ages 55+.
The findings are based on a survey of 1,150 TV households throughout the U.S.
Other findings include:
- 25% of adults with a pay-TV service watch video via a connected TV device daily – compared to 49% of pay-TV non-subscribers
- 49% of TV households have at least one stand-alone streaming device – up from 40% in 2017, and 17% in 2014
- 18% of adults watch video on a TV via a stand-alone device daily – compared to 12% in 2017, and 4% in 2014
- 14% of adults watch Internet-delivered video via a connected Smart TV daily – compared to 10% in 2017, and 4% in 2014
- 32% of all TVs in U.S. households are connected Smart TVs – an increase from 24% in 2017, and 7% in 2014
- 22% with annual household incomes >$50,000 have a 4K HDTV – compared to 9% with annual household incomes <$50,000
- 34% of those that got a new TV in the past year have a 4K HDTV
“About three-quarters of all TV households in the U.S. now have at least one connected TV device, with a mean of 3.9 devices per connected TV household,” analyst Bruce Leichtmansaid in a statement. “Over half of all adults watch video via a connected TV device at least weekly, an increase from one-quarter of adults five years ago, and nearly one-third of adults now use these devices daily.”