Roku Eyeing Smart Home Device Market

Streaming media device pioneer Roku is reportedly considering branching out into connected homes using appliances and home entertainment products operated through the “Internet of Things” (IoT) concept. The North America market is projected to reach $180 billion by 2022. By 2025, there are projected to be 64 billion Internet-connected devices worldwide.

First reported by Protocol, Roku, which co-created the subscription streaming VOD business model with Netflix in 2008, recently hired Damir Skripic, as director of product management, home technologies. Skripic previously worked in a similar position for Amazon, and before that at Kasa Smart and Arlo Home Security Cameras, respectively.

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Roku’s operating system is currently installed in branded televisions, wireless speakers and soundbars. The company operates a whole home licensing audio program for third-party OEM manufacturers.

Skripic’s hire suggests he is tasked with formalizing the strategy and execution of products and features that connect Roku with home ecosystems. While the company has made no formal announcement, the job listing filled by Skripic said the successful candidate would “be responsible for vetting new partners and developing partnerships to connect Roku with home ecosystems more deeply.”

Roku ended the most-recent fiscal period with $107.7 million in hardware revenue, which includes streaming media set-top devices and HDMI pucks. That was up 22% from revenue of $88 million in the previous-year period. Roku made the bulk of its revenue ($466.5 million) from its branded platform, which includes almost 54 million active user accounts.