Sling TV Bowing New Interface

Sling TV has launched a new app in beta that features a personalized discovery engine and new interface features.

The new app is available to select customers using Amazon Fire TV devices and will continue rolling out across all Sling TV compatible devices throughout the year, including availability on Roku devices this summer.

“Our goal with the new app is clear: to make our customer experience as compelling as the extraordinary live content we deliver,” Michael Schwimmer, group president of Sling TV, said in a statement. “After a year of talking to customers and working with our design and advanced engineering teams, we’re happy to roll out the new Sling TV app to deliver the best in live sports, news and entertainment, at the same unbeatable low price point. Sling TV has always been a leader in the industry known for innovation and value. With our new app, customers will know Sling TV as a first-class streaming experience.”

The new design is the most comprehensive update in Sling TV’s history, according to the service. Key changes include:

  • A new home screen with a new section that spotlights movies and shows chosen specifically for the user;
  • A reimagined guide, making it easier to mark favorite channels, filter and A-Z sort the guide order, quickly record a show and explore channel details;
  • A new, dedicated DVR tab that allows users to easily watch and manage all recorded content in one place;
  • The ability to pause, rewind, fast-forward and record live TV, and jump between recently watched channels without missing a moment;
  • A new, streamlined navigation on the left that makes it easier to discover content and allow users to quickly see on-demand content or browse recordings;
  • A new Smart Search feature that narrows down the options, allows users to find previous searches with just one click and instantly shows results as users type; and
  • Enhanced discovery and navigation tools for the service’s 150,000-plus on-demand TV shows, movies and more.

 

“When we began the process of reimagining the app, we started with the customer. After immense testing and direct feedback across our customer base, we’ve developed a design that gives the user an effortless experience,” Jon Lin, VP of product for Sling TV, said in a statement. “If a streaming app is done right, it should be practically invisible, allowing the user to get to the most relevant content quickly and easily — the new SLING TV experience does just that.”

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In addition, the home screen spotlights a mix of personalized recommendations and editorial curation, the dedicated DVR tab has a trash bin making it easy to delete and manage storage capacity, and the reimagined guide allows users to expand program view to get more details without a single click.

For a limited time, new and returning customers can take advantage of a discount offer — $10 for their first month of Sling TV and 200 hours of free DVR Plus (a $30 discount).

For more information, visit sling.com/newapp.

Sling TV Raises Prices

Sling TV Jan. 27 raised prices for Sling Orange and Sling Blue base service customers to $35 per month, an increase of $5 per month. Via the multi-service discount, customers can get both Sling Orange and Sling Blue for $50 per month, also an increase of $5 per month.

Existing customer prices will not change through July 2021, when their existing subscription remains active.

“Unfortunately, we are forced to raise prices because the television networks keep charging us more, but we fight hard to get the best deal for our customers,” Michael Schwimmer, group president of Sling TV, said in a statement. “The proof of our commitment is apparent, as Sling TV is still the best deal in the market, keeping our prices much lower than cable and other live streaming services. Sling TV customers can rest assured that we’ll continue to offer the best combination of live news, sports and entertainment cable channels at the best value.”

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The company also instituted new pricing for Sling TV extras:

  • Sports Extra: New customers with Sling Orange or Sling Blue will now pay $11 per month (an increase of $1 per month); new customers who subscribe to both Sling Orange and Sling Blue will continue to pay $15 per month.
  • All other Extras: New customers who subscribe to Comedy Extra, Kids Extra, News Extra, Lifestyle Extra, Hollywood Extra and/or Heartland Extra, will now pay $6 per month for each Extra (an increase of $1 per month).
  • Total TV Deal: New customers who want all the programming Sling TV has to offer can now subscribe to the Total TV Deal for $21 per month with a Sling Orange or Sling Blue service (an increase of $1 per month), or $27 per month for new customers subscribed to both Sling Orange and Sling Blue (increase of $2 per month). The Total TV Deal provides customers with DVR Plus and all seven Sling TV Extras (Sports Extra, Comedy Extra, Kids Extra, News Extra, Lifestyle Extra, Hollywood Extra and Heartland Extra), a value of up to $56 per month.

 

All Sling Orange and Sling Blue customers will receive a free preview of Sling TV’s “4 Extras Deal” through Feb. 15. The 4 Extras Deal provides customers with Kids Extra, News Extra, Lifestyle Extra and Comedy Extra for $12 per month (a savings of $12 per month if purchased separately).

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Sling TV also expanded its DVR offerings to all existing and new subscribers. Sling TV customers can now enjoy 50 hours of free DVR storage, an increase from 10 free storage hours, or upgrade to “DVR Plus” for 200 hours of storage, up from 50, for $5 per month.

“A robust DVR feature is a must-have for a premium entertainment experience — customers have told us they want more, and we delivered,” said Schwimmer in a statement. “By more than quadrupling DVR for all customers at no charge, Sling TV continues to provide the best value for pay-TV in the industry.”

All existing DVR Plus customers will automatically receive 200 hours in their storage, starting Jan. 28.