Sling TV Offers One-Year Price Guarantee

Sling TV has instituted a one-year price guarantee for all new and existing customers as online competitors, such as FuboTV and YouTube TV, have announced price hikes.

“In the current economic environment, many Americans are taking a hard look at their budgets,” read a July 1 company blog from Michael Schwimmer, group president, Sling TV. “Sling TV knows how difficult it can be to see any bill go up while trying to make ends meet or saving for the future.”

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For customers who sign up for Sling TV or who have an existing account by Aug. 1, 2020, Sling TV will guarantee their current price on any Sling TV service through Aug. 1, 2021.

“We believe now is not the time to make our customers choose between staying informed and entertained, and putting dinner on the table,” he wrote. “Our hope is this one-year price guarantee will bring a sense of much needed stability in a time that feels uncertain to us all.”

Other offers include a 14-day free trial through July 6 and a free AirTV 2 with an OTA antenna for prepaying for three months of Sling TV (the combo allows access to local over-the-air broadcast networks).

UPDATE: Amazon Prime Video Eyeing Live Television — a Non-Starter

Amazon Prime Video was reported to be the latest SVOD considering offering ad-supported live television to subscribers — similarly to Hulu with Live TV and online TV services such as Sling TV, YouTube TV, The Roku Channel and AT&T TV Now, among others.

An Amazon representative June 24 disclosed that reports about the e-commerce behemoth recruiting people on social media with live TV experience, including those with executive experience launching online TV, have nothing to do with launching a proprietary online TV platform.

“There is nothing new here as we already offer hundreds of live TV stations around the world today,” the rep said in an email.

The rep said job postings referenced are for the teams currently supporting third-party live TV stations via Prime Video Channels, and include linear channels such as CBS All Access and Showtime in the U.S., Stack TV in Canada, Eurosport in Germany and U.K., among others.

“Customers who sign up for these type of channel subscriptions already get access to their 24/7 station stream,” the rep said.

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The confusion started when media reports surfaced about LinkedIn post such as this: “We are seeking an experienced product manager for the Prime Video Linear TV team to redefine how customers watch 24/7 linear broadcast TV content,” read the listing. “Linear TV enables customers to watch 24/7 streams of their favorite TV stations airing programs including sports, news, movies, award shows, special events and TV shows.”

Prime Video heretofore has avoided live TV with the exception of its “NFL Thursday Night Football” and English Premier League soccer webcasts, preferring SVOD and transactional VOD and third-party OTT platforms via Prime Channels.

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Online site Protocol, citing personnel familiar with the situation, had reported Amazon was seeking to offer individual live-TV channels as opposed to the conventional bundle. Indeed, when Dish Network in 2015 bowed the first standalone online TV platform, Sling TV, it was able for the first time to market ESPN without the traditional pay-TV bundle. ESPN at the time was the most expensive pay-TV channel offered.

Sling TV, which once led all platforms in subscribers, has been steadily losing subs. And Sony Interactive Entertainment in January shuttered PlayStation Vue, citing a lack of consumer demand.

“Unfortunately, the highly competitive pay-TV industry, with expensive content and network deals, has been slower to change than we expected,” Sony said in a statement.

Sling TV Gets New Group President

Michael Schwimmer has been named group president of Sling TV, following the departure of Warren Schlichting, Dish Network Corp. announced.

Schwimmer, who returned to Dish in June 2019 to lead international business development and strategy, will report to Dish CEO Erik Carlson.

During his career at Dish, which began in 1996, Schwimmer led the company’s marketing, programming and media sales organizations and played a key role in launching the Dish International and DishLATINO brands. In addition to his work on Sling TV’s international business, he honed his over-the-top expertise at Fuse Media, where he served as president and CEO. In his new role, Schwimmer will be responsible for all aspects of the Sling TV business. He has also assumed responsibility for Dish Media Sales.

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Kevin Arrix, SVP, Dish Media Sales, will now report to Schwimmer, and will continue to be responsible for the company’s advertising sales, analytics and operations.

Sling TV Offering Free Month of Epix, Showtime and Starz

After losing 110,000 subscribers in the previous 12 months, Dish Network’s Sling TV is launching “Premium Pass,” which gives new and existing subs 30 days free access to MGM-owned Epix, ViacomCBS’s Showtime and Lionsgate-owned Starz programming.

Launched in 2015, Sling Blue and Orange ($30 each) program tiers feature 50+ channels — including A&E, AMC, Bravo, CNN, E!, Fox News, FX, HGTV, HLN, MSNBC, and TLC, among others. The Premium Pass offer is now included across all Sling TV services: Sling Blue ($30/mo.), Sling Orange ($30/mo.) or Sling Blue + Sling Orange ($45/mo.).

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Premium programming includes “Monday Rom-Coms”: My Best Friend’s Wedding and Something’s Gotta Give (Showtime). “Wednesday Westerns”: The Kidand True Grit (Epix). “Friday Families”: Night at the Museum and Night at the Museum: Battle of the Smithsonian (Starz).

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Global Pay-TV to Add 35 Million Subs by 2025 — Driven by Online TV

Pay-TV consumption in the United States is declining, but globally, there’s still life in the distribution channel — thanks to online TV.

New data from London-based Digital TV Research suggests there will be 35 million new pay-TV subs through 2025, with the global base reaching 1.06 billion across more than 138 countries.

Driving growth is online TV, which includes platforms such as Sling TV, Hulu with Live TV, AT&T TV Now and YouTube TV in the United States. IPTV will add 84 million subs through 2025, topping 391 million. Online TV will grow its global market share in pay-TV from 30% in 2019 to 37% in 2025.

Satellite TV, which is projected to lose another 4 million subs through 2025, will generate 20% of pay-TV subs, down from 21% in 2019.
Cable will decline 7%, accounting for 40% of all pay-TV subs by 2025 — a near 50% drop from 74% market share in 2010. There will be 430 million cable TV subs (both analog and digital) by 2025, 101 million fewer than in 2010.

“Our forecasts are based on the assumption that professional sports will restart in August following relaxations in the COVID-19 lockdown,” analyst Simon Murray said in a statement. “If this does not happen, then pay-TV will experience considerable churn.”

TiVo Bows Branded 4K Video Streaming Device

TiVo May 6 announced the retail availability of “TiVo Stream 4K,” a streaming media device that melds TV shows and movies from different platforms on one screen.

TiVo Stream 4K features live television from online TV pioneer Sling TV, in addition to direct access to 4K programming from Netflix and Prime Video (all requiring separate subscriptions and a 4K-compatible TV).

First unveiled at CES Las Vegas 2020, TiVo Stream 4K is now available at TiVo.com with an introductory price of $49.99 and a free 7-day trial of Sling TV for new subscribers.

‘TiVo 4K Stream’ device

“At a time when viewers are streaming more than ever across a sea of platforms, TiVo Stream 4K integrates content with recommendation and search features to make it easier to find,” TiVo CEO Dave Shull said in a statement. “[This] is symbolic of our company’s transformation from … DVR provider to a pioneer in the streaming market.”

TiVo Stream 4K features include integration with major streaming video services on the Google Play Store, eliminating the need to toggle between multiple apps to access TV shows, and with TiVo’s intuitive search options and intelligent recommendations, users can find titles and discover new shows within one interface.

TiVo Stream 4K users also have access to thousands of hours of free movies and TV shows as well as 49 free streaming channels across news, sports, kids, food, music and comedy.

The device includes Dolby Atmos sound and Dolby Vision HDR and plugs into existing HDMI ports on TVs and combined with a streamlined version of TiVo’s “peanut” remote control enabling conversational search.

“TiVo has taken search to the next level, making it more convenient for customers to take advantage of the value Sling TV offers,” said Warren Schlichting, group president, Sling.

Sling TV Bows ‘Happy Hour Across America’ Campaign With Free TV

Sling TV is introducing “Happy Hour Across America,” offering free primetime TV nightly as a public service to American families practicing social distancing at home.

Starting April 14, those new to Sling TV can register to watch free TV every night from 5 p.m. to midnight.

“Since we can’t serve you a beverage or basket of hot wings, we’re introducing a new kind of happy hour — TV ‘on the house’ every night,” Warren Schlichting, group president of Sling TV, said in a statement. “Much like a real happy hour, TV is often a shared experience. So grab your favorite refreshment, tune in with your friends and family, and get those group chats ready.”

As the COVID-19 crisis has unfolded, television news consumption on Sling TV climbed by triple digits over the last month, increasing 164%, according to the service. Viewers have been switching from news to entertainment starting at 6 p.m. EST with peak viewership hitting at 10 p.m. EST across Sling TV’s services, according to the company.

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“Happy Hour Across America” opens the Sling Blue service to new Sling customers, offering more than 50 live channels, free cloud DVR and more than 50,000 on-demand titles. It also allows simultaneous viewing on three screens. Sling Blue channels including A&E, AMC, Bravo, CNN, E!, Fox News, FX, HGTV, HLN, MSNBC and TLC.

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“Happy Hour Across America” participants will have free access to several series premieres and TV programs, including:

  • “Deadliest Catch” (Discovery) season 16 premiere April 14
  • “Property Brothers: Forever Home” (HGTV)  season 3 premiere April 15
  • “Real Housewives of Beverly Hills” (Bravo) season 10 premiere April 15
  • “What We Do in the Shadows” (FX) season 2 premiere April 15
  • “Real Housewives of New York City” (Bravo) season 12, episode 3 April 16
  • “Keeping Up with the Kardashians” (E!) season 18, episode 4 April 16
  • “90 Day Fiancé: Self-Quarantined” (TLC) limited series premiere April 20
  • “Better Call Saul” (AMC) season 5 finale April 20

Consumer can visit sling.com/deals/happy-hour to sign up.

Sling TV Donating All Movie Rental Profits to COVID-19 Relief Group

Sling TV April 10 announced it is donating profits from its digital movie rental business to Good360, a global nonprofit that is delivering supplies to healthcare providers as they battle the coronavirus across multiple fronts in the country.

The Dish Network-owned online TV platform said studio movies such as Sony Pictures’ Jumanji: The Next Level and Star Wars: The Rise of Skywalker are just a few of the movies Sling’s 2.3 million subscribers are renting to support the cause.

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Most-viewed TV shows on Sling include “Keeping Up With the Kardashians” and “The Real Housewives of Atlanta,” and primetime dramas “The Walking Dead” and “Better Call Saul,” among others.

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Sling TV Enhances Free News Access on Amazon Fire TV

As part of Dish Network’s pandemic-related “Stay in & Sling” initiative, Sling TV March 30 launched enhanced integration with Amazon Fire TV’s “Live” experience. The partnership gives Fire TV users free access to news channels, as the nation continues to manage a growing number of shelter-in-place government directives.

“With social distancing recommendations extended nationally, we are working find new ways to help serve the public as it continues to shelter in place,” Warren Schlichting, group president of Sling TV, said in a statement. “Free, live news on Fire TV is yet another avenue we can tap to deliver immediate, free access to vital information.”

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The Live experience is a series of discovery features that makes it easier to find and watch live TV directly from the Fire TV user interface without having to open an app. These features include the Live tab, “On Now” rows and an integrated channel guide.

As previously reported, Sling TV is providing complimentary 24/7 live news coverage from ABC News Live, Fox News, select local Fox affiliates and Cheddar News to all Fire TV users.

To access the new live TV integration, Fire TV users can scroll to the Live tab, which includes rows of free live content from Sling TV.
Customers who have not previously used Sling must download the app on Fire TV and click the “Explore Free Content” option upon opening the app to see free content on their Fire TV.

Last week, in an effort to help Americans stay home and informed during the COVID-19 crisis, Sling began allowing new users free access to the Blue program plan for 14 days. Interested consumers can access this offer by visiting sling.com.

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Sling’s Blue service offers more than 45 live channels, free cloud DVR, over 50,000 on-demand titles and simultaneous viewing on three screens. Channels include CNN, Fox News, HLN, MSNBC, Bloomberg TV, Cheddar News, Newsy and Local Now.

Sling TV Offering 14 Days of Sling Blue for Free

Sling TV has opened its Sling Blue service to consumers for 14 days at no charge (through April 5) as a public service.

Sling TV’s Blue service offers more than 45 live channels, free cloud DVR, more than 50,000 on-demand titles, and allows simultaneous viewing on three screens. It features news channels including CNN, Fox News, HLN, MSNBC, Bloomberg TV, Cheddar News, Newsy and Local Now.

“With more states and municipalities issuing shelter-in-place orders, everyone needs the latest information to do their part,” Warren Schlichting, group president of Sling TV, said in a statement. “We’re hoping to motivate Americans to stay home, and stay informed during this critical time.”

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As the COVID-19 crisis has unfolded, television news consumption on Sling TV has climbed by triple digits over the last month, according to the service. Since Feb. 24, Sling TV’s viewership of top news channels increased by 121 percent.

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“Now more than ever American’s are anxious to stay up to date, and no other streaming service offers the depth of live news available on SLING Blue,” said Schlichting in a statement.

The offer is part of Sling TV’s “Stay in & Sling” initiative launched last week.