Report: Apple iTunes Drove Initial Disney+ Sign-Ups

With Disney’s branded subscription streaming video service operational for more than a month, new data suggests a large number of (domestic only) subscribers joined the platform through Apple iTunes. Apple bowed its own SVOD service, Apple TV+, on Nov. 2.

Disney said more than 10 million people signed up for the service in the first 24 hours. Wall Street firm Cowen & Co. estimated the service had 24 million subs by the end of November.

In a report from 7Park Data, monthly subscriptions accounted for 70% of post-launch subscriptions. The Disney+, Hulu and ESPN combined bundle represented about 20% of total subscriptions. Disney said more than 10 million people registered (not subscribed) for the service in the first 24 hours.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Regarding pre-launch sales, 7Park said 56% were for at least a year — 30% opted for a 3-year plan (only offered to D23 members) and 26% chose the annual subscription. The Cyber Monday sale ($10 discount for 1-year plan) boosted annual subscriptions on 12/2 and 12/3, accounting for 35% of sign ups.

Receipts directly from Disney accounted for 58% of the subscriptions with iTunes coming in second at 33% in the first month. Roku and Google Play accounted for 7% and 2% of sign ups, respectively.

Follow us on Instagram

7Park said that with Disney+ offering a seven-day free trial (14 days to Delta Air Lines SkyMiles members), the data does not track how many free trials converted into subscribers.

Disney+ Offering Free 14-Day Trial to Delta SkyMiles Members

Anyone downloading the Disney+ app and signing up for the $6.99 monthly service gets a free seven-day trial period. Now the upstart subscription streaming service is doubling the promotional period for frequent flyers on Delta Air Lines.

Delta SkyMiles members received an email with a special promo code enabling 14 days of free access to Disney+ after downloading the app.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

The limited time offer, available at DisneyPlus.com/Delta, expires Jan. 31, 2020.

Follow us on Instagram