Streaming media device pioneer Roku is licensing its technology to Sky Deutschland to afford the satellite TV operator with a standalone over-the-top video service.
Sky Deutschland, which along with Sky Italia, is owned and operated by London-based Sky, has bowed a branded Roku streaming stick enabling subscribers for the first time month-to-month access to Sky Deutschland programming, movies, TV shows, apps and longtime national broadcasters ARD and ZDF.
The Sky stick – which can be used in hotel rooms or other TV locations – is available for €29.99 ($34.75) monthly and includes 90-day access to Sky original programs; 60-day access to on-demand movies and 30-day access to live sports, including Bundesliga soccer, DFB-Pokal, UEFA Champions League, handball, tennis and golf.
The stick is similar to Sky Now’s streaming media device and stick also manufactured and licensed by Roku.
Marcello Maggioni, chief commercial officer at Sky Deutschland, said the Roku-powered stick affords subs “convenient, flexible and affordable access” to programming.
Andrew Ferrone, VP, pay-TV at Roku, said the licensed technology enables operators to bridge the gap between linear broadcast and streaming TV services.
“Many consumers have a hybrid viewing pattern and leverage both traditional broadcast and on demand or catch-up services,” he said.