ViacomCBS’ standalone subscription streaming video services have more than 10 million combined subscribers — up from 8 million previously announced — but down from the 16 million subs suggested by acting CEO Joe Ianniello in the most-recent fiscal call.
Speaking Jan. 12 at the Television Critics Assn. winter press tour in Pasadena, Calif., Marc DeBevoise, chief digital officer and boss of CBS Interactive, said the services have been growing subs by 60% annually.
“We’re in a great position to hit our goals of 25 million subscribers by 2022,” DeBevoise said.
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The executive, along with Julie McNamara, head of All Access Originals, said the two services’ appeal to subscribers underscores their diversity of content, including catalog and original.
“I think that’s pretty unique,” DeBevoise said.
McNamara said competing against new services Apple TV+, Disney+ and pending platforms HBO Max and Peacock, revolves around the confidence executives have for proprietary platforms.
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“I think we’ve seen with other services, the kind of pro and con of how that works, and you’ve got to have the creative confidence and keep going out there with shows people want to see, and I do believe that most consumers out there will follow their hearts, to some extent, in terms of the content being really desirable for them,” she said.
Regardless, Ianniello calculated the 16 million sub count by combining traditional pay-TV subs accessing Showtime and All Access as well as standalone direct-to-consumer and online TV subs streaming programming through third-party platforms such as Sling TV and AT&T TV Now.
“We think [the overall sub count] is important because there is a lot of headwind in the traditional [pay-TV] business and our point is, when you factor all of that in, we are [actually] growing subs,” he said last October. “So, that’s why we thought that [16 million] statistic was meaningful … that consumers are seeking out our content on other platforms, which bodes well for our future.”