Tag: Short-Form Videos

T-Mobile Offering Customers Free Quibi Subscription

T-Mobile is offering customers a free subscription to short-content streaming service Quibi via the promotion “Quibi on Us” when the service launches April 6.

Quibi, led by Jeffrey Katzenberg and Meg Whitman, delivers content designed specifically for smartphones. All Quibi videos are 10 minutes or less and feature such stars as Jennifer Lopez, Chrissy Teigen, Liam Hemsworth and Reese Witherspoon.

Via the exclusive deal with Quibi, T-Mobile customers with two or more voice lines at standard rates on Magenta and ONE plans with taxes and fees included — along with discounted First Responder, Military and Magenta Plus 55 plans — or small business customers with up to 12 lines, can get Quibi (regularly $4.99) added to their plan at no extra cost. Customers can sign up between now and July 7 to get “Quibi on Us” by going to mytmobile.com or the T-Mobile app for iOS or Android beginning April 6. Until April 3, T-Mobile customers can sign up in the T-Mobile Tuesdays app or online for access to three bonus episodes of Jennifer Lopez’ “Thanks a Million” April 6.

After a full year of “Quibi on Us” and “Netflix on Us,” a promotion that offers SVOD service Netflix at no cost, Un-carrier customers can choose to continue with one or the other.

Follow us on Instagram

“T-Mobile customers have always been ahead of the curve — streaming more data, watching more mobile video — so when we first heard about Quibi, we knew our customers would love it,” said Mike Sievert, president and CEO of T-Mobile, in a statement. “And, with more of us staying home right now, Quibi’s never been more needed. It comes on the scene with a totally different experience, made for mobile, quick to watch and as entertaining as anything you’ve ever seen.”

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“Quibi and T-Mobile are a perfect match — we’re both changing our industries by giving our customers what they want in truly unique and innovative ways,” said Meg Whitman, CEO of Quibi, in a statement. “And, since Quibi is built for an optimal mobile experience, we chose T-Mobile as our exclusive wireless launch partner. With the only nationwide 5G network, T-Mobile was the obvious choice for our customers.”

More than 85% of mobile video streamed on T-Mobile’s network is short-form content, according to the company.

Nielsen’s Gracenote Launches ID System for Movies, TV Programs

Gracenote, a Nielsen company, is bowing a new “video ID distribution system” enabling creators and owners of media programming to more easily distribute their movies, TV shows, short-form videos and other related content to global over-the-top video services, smart device manufacturers and cable and satellite TV providers.

Using the system, studios and networks will be able to register their content with Gracenote‘s Video Database and obtain connected identification markers to enable better search and discovery in program guides, interfaces and OTT catalogs.

Content creators and owners can submit movies, TV programs or short form video content for inclusion in Gracenote’s Video Database, which brings together metadata, linear schedules and VOD/OTT catalogs for more than 85 countries.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

In addition, content holders can submit their own descriptive metadata, tags and imagery, which Gracenote will editorially review and prepare for broad distribution.

“The new system will help creators and owners secure the broadest possible distribution of their programming while providing leading VOD and OTT services a means to easily identify and access relevant metadata for next-generation search and discovery experiences,” Simon Adams, chief product officer at Gracenote, said in a statement.

With the entertainment industry is in the midst of a massive change as new services, platforms and devices compete for audiences and mindshare, the volume of video content grows exponentially.

Gracenote says OTT video services require improved descriptive metadata and universal identifiers to ensure their catalogs are well-organized so that viewers can easily search for and find what they want to watch.

With major video streaming services home to around 40,000 TV episodes and movies, long-tail programming can face “discoverability” challenges, according to Gracenote.

The company says its new software also enables short-form videos to have the power to captivate existing fans and attract new users to services.

Using connected metadata and content IDs from Gracenote, displaying episodes of the short-form video content alongside episodes of related long-form content is simplified. This enables video services to drive deeper engagement with viewers and provide a one-stop shop for all related content, according to Gracenote.

Gracenote IDs and metadata provide common links between TV series, seasons and episodes, as well as related TV and movie genres, celebrities, and other descriptive information.

This promises to improve how Hollywood movies, independent films and short-form videos alike are distributed to and surfaced in pay TV and OTT catalogs, as well as accessed by consumers.

Gracenote is showcasing the new software at IBC in Amsterdam (Hall 14, G29) from Sept. 13 – 17.