Amazon Prime Day Set for Oct. 13-14

Amazon Sept. 28 confirmed online scuttlebutt that it would hold its annual Prime Day e-commerce sales event Oct. 13 and 14. The news follows Amazon’s unveiling of a range of new and updated consumer electronics devices, including Luna online gaming system and controller, and globe-shaped Echo speakers.

Prime Day kicks off at midnight PT on Tuesday, Oct. 13, and runs through Wednesday, Oct. 14, for Prime members in the U.S., U.K, U.A.E, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, and — participating for the first time this year — Turkey and Brazil.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Members can shop deals and products for the holiday season, including toys, TVs, electronics, home entertainment, fashion, beauty, kitchen, home, and Amazon Devices starting today and throughout the two-day epic deals event at amazon.com/primeday.

“In the midst of an unprecedented year, we’re committed to making this the most successful Prime Day ever for our small businesses and excited for Prime members worldwide to discover new ways to support local entrepreneurs and save big on everything they need and love,” Jeff Wilke, Amazon CEO Worldwide Consumer, said in a statement. “This year’s Prime Day is the perfect opportunity for Prime members to get their holiday shopping done early from the comfort of their homes — and to have more time to spend with their families and friends throughout the season.”

During last year’s Prime Day, Amazon said it sold more than 100,000 laptops, 200,000 televisions, 300,000 headphones, 350,000 luxury beauty products and more than 1 million toys — and in the process, generating more than $2 billion in sales for third-party retailers.

To further its support of small businesses during COVID-19 and beyond, Amazon is investing an additional $100 million in special Prime Day and holiday promotional programs, and beginning today through Oct. 12, Amazon will offer a $10 credit to use on Prime Day to members who spend $10 on items sold by select small businesses in Amazon’s store.

“Prime Day has become an indisputable shopping holiday, greatly benefiting online retailers that can attract consumers to their site through compelling email campaigns or offering value-add services like buy online, pick up in-store,” Jason Woosley, VP of Adobe’s commerce product division, told CNBC last year.

Amazon Bows In-Car Delivery

Want Black Panther on disc but can’t find a video store? Amazon will deliver the movie to the trunk of your car.

Amazon April 24 announced that Amazon Key, the service that enables in-home delivery and keyless guest access, now gives Prime members the option to receive deliveries inside their vehicle.

With Amazon Key In-Car, Prime members with compatible vehicles can have packages delivered inside their cars when parked in a publicly accessible area, typically at their home or workplace.

The service – like Prime Video – is available free to Prime members, beginning in 37 cities and surrounding areas across the U.S. Delivery is available for items sold on Amazon and works with same-day, two-day and standard shipping.

To use the service, Prime members download the Amazon Key app and then link their Amazon account with their connected car service account.

On delivery day, the app lets customers check if they’ve parked within range of the delivery location and provides notifications with the expected 4-hour delivery time window. The app also notifies customers when the delivery is on its way, and the package has been delivered. Customers can track when their car was unlocked, relocked and rate the in-car delivery.

“Since launching Amazon Key last November, we’ve safely delivered everything from cameras to collectable coins inside the home,” Peter Larsen, VP of delivery technology, said in a statement.

In-car delivery is available to customers with a compatible 2015 or newer Chevrolet, Buick, GMC or Cadillac vehicle with an active OnStar account, and customers with a 2015 or newer Volvo vehicle with an active Volvo On Call account. Support for even more vehicle makes and models will be added over time.

Amazon said it uses “multiple layers of verification” to ensure the security of in-car deliveries. Each time a delivery driver requests access to a customer’s vehicle, Amazon verifies that an authorized driver is at the right location with the right package, through an encrypted authentication process. Once this process is successfully completed, the car is then unlocked.

Customers receive a notification via the app after the delivery is completed and the vehicle is relocked. No special codes or keys are ever provided to delivery drivers. For added peace of mind, in-car delivery is backed by Amazon’s Happiness Guarantee.

“Receiving a package securely and reliably in your car, without you having to be there, is something we think many people will appreciate. Our partnership with Amazon now makes this possible for a majority of our customers in the U.S.,” said Atif Rafiq, chief digital officer at Volvo Cars.

In addition to enabling in-car delivery, Amazon Key offers customers keyless entry, remote lock and unlock, and guest access, as well as the option to have packages delivered inside the home.