Amazon Sept. 28 confirmed online scuttlebutt that it would hold its annual Prime Day e-commerce sales event Oct. 13 and 14. The news follows Amazon’s unveiling of a range of new and updated consumer electronics devices, including Luna online gaming system and controller, and globe-shaped Echo speakers.
Prime Day kicks off at midnight PT on Tuesday, Oct. 13, and runs through Wednesday, Oct. 14, for Prime members in the U.S., U.K, U.A.E, Spain,
Members can shop deals and products for the holiday season, including toys, TVs, electronics, home entertainment, fashion, beauty, kitchen, home, and Amazon Devices starting today and throughout the two-day epic deals event at amazon.com/primeday.
“In the midst of an unprecedented year, we’re committed to making this the most successful Prime Day ever for our small businesses and excited for Prime members worldwide to discover new ways to support local entrepreneurs and save big on everything they need and love,” Jeff Wilke, Amazon CEO Worldwide Consumer, said in a statement. “This year’s Prime Day is the perfect opportunity for Prime members to get their holiday shopping done early from the comfort of their homes — and to have more time to spend with their families and friends throughout the season.”
During last year’s Prime Day, Amazon said it sold more than 100,000 laptops, 200,000 televisions, 300,000 headphones, 350,000 luxury beauty products and more than 1 million toys — and in the process, generating more than $2 billion in sales for third-party retailers.
To further its support of small businesses during COVID-19 and beyond, Amazon is investing an additional $100 million in special Prime Day and holiday promotional programs, and beginning today through Oct. 12, Amazon will offer a $10 credit to use on Prime Day to members who spend $10 on items sold by select small businesses in Amazon’s store.
“Prime Day has become an indisputable shopping holiday, greatly benefiting online retailers that can attract consumers to their site through compelling email campaigns or offering value-add services like buy online, pick up in-store,” Jason Woosley, VP of Adobe’s commerce product division, told CNBC last year.