CES 2020 Alphabet Soup: 8K, QLED, 5G Look to Up Profiles

In a world gone streaming mad for video, the 52nd annual CES Jan. 7-10 in Las Vegas promises myriad technological updates and hype for the consumption of video in greater resolution (8K) and across enhanced wireless (5G) networks, among other marketing improvements.

More than 4,500 exhibitors will launch nearly 20,000 new tech products to more than 170,000 attendees, encompassing 5G, artificial intelligence, augmented and virtual reality, smart cities and resilience, sports, robotics and more.

The trade show will feature new and expanded exhibit areas, 300 conference sessions with 1,100 speakers, and more than 1,200 startups from 45+ countries.

On the home entertainment front, expect media companies such as ViacomCBS, Disney and WarnerMedia, among others, to negotiate embedding proprietary streaming services into connected devices such TV and tablets.

“Eventually, all of these services will work with everything,” said Michael Pachter, media analyst with Wedbush Securities in Los Angeles.

Pachter remains doubtful TV manufactures will rush to embed digital video games since he said it still takes a Chromecast stick to work the Google-owned Stadia game streaming system.

Stadia is the biggest effort yet by tech to take on Sony, Nintendo and Microsoft in video games.

Closer to home, Pachter said he’s looking for a big screen TV with the Disney+ streaming service embedded.

“I have a 65-inch Samsung LED TV that doesn’t work with Disney+,” he said. “Bought it in 2015, and it isn’t upgradeable, apparently. Gonna have to buy another [Amazon] Fire TV or Chromecast to make it work.”

Follow us on Instagram

Meanwhile, Sharp Electronics is set to return to CES with an exhibit showcasing the latest installments in its evolving ecosystem of products and services that leverage the benefits of Ultra-HD 8K video and advanced 5G wireless technology.

What that actually means for consumers is questionable. 4K, which is now the standard resolution format in most TVs marketed at retail, continues to underwhelm when it comes to broadcast content — unlike 4k UHD Blu-ray content. 8K programming, it seems, will likely be limited to video games, the 2020 Summer Olympics in Tokyo.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Regardless, Sharp’s 8K+5G Ecosystem at CES will include a drone-mounted system developed in conjunction with various external stakeholders for the real-time capture and transmission of 8K footage for purposes including racehorse training and infrastructure surveys. It’s one of various cross-disciplinary collaborations currently undergoing trials in order to bring the practical benefits of 8K and 5G directly to businesses and consumers.

“We are conducting trials with a range of external partners, all with the aim of realizing a comprehensive 8K+5G ecosystem as soon as possible,” Bob Ishida, EVP and head of ICT Group, said in a statement. “And as our CES exhibit will show, we firmly believe that, in conjunction with the introduction of 5G, our 8K technology can make a major contribution to the society of the future.”

Samsung, a major player at CES, broke ranks from the traditional CES media day (Jan. 6 ending with Sony Electronics’ 49th product showcase) unveiling a bezel-less 8K QLED TV (Q950TS) model on Jan. 4. Bezel is the perimeter space around a TV screen.

Irvine, Calif.-based Vizio launched its first QLED TV available in 55-inch and 65-inch models. LG Electronics unveiled a line of “Real 8K TV” models that consumers can presumably afford and the company claims will help it surpass Samsung.

The company also bowed a new Vizio Elevate Sound Bar, along with new M-Series and V-Series sound bar lines pairing higher audio performance at every price point with a simple user interface.

The Elevate Sound Bar includes auto-rotating speakers for Dolby Atmos and DTS:X content. The M-Series brings Dolby Atmos and DTS:X to a variety of accessible configurations.

The 2020 models offer a more intuitive user interface with select models receiving backlit remotes, better wireless connections through Bluetooth 5.0, HDMI inputs for added convenience, and HDMI 2.1 inputs with eARC support in premium models.

“We’re announcing the most competitive and immersive sound bar series we’ve ever launched,” said CTO Bill Baxter. “Not only do our sound bars bring a design and finish that stands out from the rest of the market, but we’re providing new levels of audio performance and ease-of-use to every price point.”

5G Going Mainstream?

Delivering data 20 times faster than 4G, the new 5G network boasts lower latency and massive capacity that will allow it to handle not only current devices, but also emerging technologies such as autonomous cars and connected home products.

How that translates to home entertainment is unclear. That’s because 5G is made for wireless products such as mobile phones and tablets. Whether the new technology means greater consumption of video on portable devices depends whether the average consumer wants to watch TV shows and movies on a small screen rather than on a huge screen in the home.

It also depends when telephone manufacturers roll out 5G-compatible units. Indeed, it is estimated that by 2022, 5G phones will only account for less than 50% of all phone units shipped in the United States.

 

Sharp to Showcase 120-Inch 8K, 5G Televison

South Korean consumer electronics manufacturer Sharp has been carrying the 8K resolution TV banner since 2011.

So, it’s little surprise the company plans to showcase a 120-inch 8K TV screen with 5G network compatibility at the upcoming IFA confab in Berlin.

8K resolution claims to offer 16 times the pixels of HD and four times the pixels of 4K.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“Since our launch of the world’s first-ever 8K display, Sharp has continued to develop 8K products in the [business to consumer] realm, but thanks to advances in communication and imaging technology, we are now also able to offer fresh value in the field of [business-to-business],” Kazuhiro Kitamura, business unit president, global TV systems and head of Europe business, said in a statement.

Kitamura said Sharp is partnering with other companies to run verification tests in various fields to perfect the 8K, 5G TV.

“By working in tandem with other firms’ technology, rather than promoting our own 8K offerings in isolation, we are able to foster breakthroughs and nurture 8K+5G Ecosystem across an ever-wider range of disciplines,” he said. “The more partners we can bring on board with groundbreaking technological advances of their own, the more we can achieve together to enrich society and people’s lives.”

Big plans considering the 8K TV market remains a curiosity among consumers.

According to Statista, 8K TV will have about 3% of the UHD TV market by 2023. 8K unit sales are projected to reach 11 million annually, up from 400,000 units this year.

Roku Manufacturing Walmart-Branded Streaming Video Devices

Lost in Roku’s recent impressive financial results was disclosure that the streaming media device manufacturer and operating software platform is working with Walmart to roll out branded hardware.

“We recently agreed with Walmart to offer several new Roku devices, including audio [speaker] products to their customers under their Onn brand,” CEO Andy Wood and CFO Steve Louden wrote in the shareholder letter. “This is in addition to Roku TVs and Roku players already sold through Walmart.”

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Roku manufactures OEM streaming hardware and sticks for Comcast/Sky-owned Now TV, among other European customers. The OS platform will be at the heart of NBC Universal’s pending streaming service.

Roku also remains one of the largest smart TV  brands due to its embedded OS platform in myriad third-party TVs, including Philips, RCA, JVC, Hitachi, Sharp, TCL and other Chinese-made units — many sold in Walmart.

The Roku platform revenue continues to drive the company’s growth at the expense of loss-leading hardware sales.

Platform (ad-supported) revenue in the second quarter (ended June 30) skyrocketed 89% to $167.7 million, while streaming device (hardware) revenue increased 24% to $82.4 million from $66.5 million last year.

Indeed, The Roku Channel has become one of the largest AVOD platforms delivering free, largely third-party catalog content.

With Walmart reportedly killing efforts to produce original content and a branded streaming video service around Vudu, partnering with Roku could help the world’s largest brick-and-mortar retailer remain relevant in the digital age.

It could also help Roku grow its 30 million active monthly accounts.