Amazon (and Amazon Prime Video) may be available in the U.K., France, Germany and Italy via the Internet. Now, the No. 2 SVOD service behind Netflix has secured direct access deals with pay-TV operator Altice Europe.
The Dutch-based owner of New York-based Cablevision, inked a deal with Prime Video to make the latter’s content directly available via set-top boxes of SFR in France and Altice units in Portugal, Israel and the Dominican Republic, among others.
SFR will be the first of Altice operations and the first operator in France to have the Prime Video app within its LaBox SFR Fibre, SFR Box Plus and SFR Box 8 set-top boxes.
Subs will have access to Amazon Originals “The Marvelous Mrs. Maisel,” “Good Omens,” “Tom Clancy’s Jack Ryan,” “The Grand Tour,” “The Boys,” “The Man in the High Castle,” “American Gods” and the highly-anticipated “Carnival Row,” an American neo-noir fantasy Web television series with Orlando Bloom and Cara Delevingne launching this fall.
SFR customers will also have access to local Originals like Jérôme Commandeur: Tout en douceur and Raphael Varane: Destin de Champion, and popular French and Hollywood movies.
A large selection of titles on Prime Video are available in Ultra High Definition (UHD) and HDR.
The deal furthers Altice’s strategy combining third-party over-the-top online video apps and services with its own content and TV functionality in an integrated experience. The launch will commence after the arrival of Amazon Alexa within SFR Box 8.
“We’re excited to collaborate with Amazon to deliver its highly-popular content, including Amazon Originals and Exclusives, directly to our consumers,”Alain Weill, Altice Europe CEO, Altice France Chairman and CEO, said in a statement. “We know our customers want to see their favorite shows and programming on their big screen at home, and our collaboration with streaming services like Amazon continues to make that happen.”
Indeed, earlier this month, Mexico’s Totalplay became the first SVOD service in Latin America to offer direct access to Prime Video.
Amazon is also bowing its first original series in Australia with “LOL: Last One Laughing,” starring Rebel Wilson.