MediaKind, a media technology and services company, Dec. 16 announced the launch of Mediaroom Play, software that enables pay-TV operators to deploy set-top boxes with online TV powered by Android TV rapidly.
Mediaroom Play enables pay-TV operators, facing ongoing consumer shifts away from linear television to over-the-top video platforms, to offer an alternative through the adoption of Android TV and its pool of more than 1,000 streaming content providers. Mediaroom Play significantly increases an operator’s aggregation value with access to more than 7,000 applications and video games available on the Google Play Store. The integration also opens up new monetization routes with revenue share opportunities on the Google Play Store and through Google Ads.
“With this new investment, we are enabling existing and new Mediaroom customers to rapidly launch modern video services that meet today’s consumers’ needs, while also encompassing the vast array of converged experiences offered by Android TV,” chief product officer Raul Aldrey said in a statement. “This pre-integrated solution enables our customers to evolve from being video-only service providers to multi-service providers, tapping into abundant consumer experience offerings.”
In September, MediaKind launched a technology partnership program giving content providers, service providers and operators access to cloud-based software. In 2019, Google Cloud partnered with MediaKind, enabling the company to access Google’s portfolio of solutions and services and tap into an advanced combination of end-to-end TV analytics and machine learning capabilities.