Online TV sports streaming service FuboTV Aug. 19 announced it has acquired the exclusive streaming rights for Coppa Italia and Serie A professional soccer distributed in Canada.
ViacomCBS’s streaming platform Paramount+ holds the U.S. streaming rights to Serie A and Coppa Italia.
Fubo’s Coppa Italia agreement includes a minimum of 41 live matches per season from the annual Italian cup competition, plus the Supercoppa Italiana. All matches will stream exclusively in Canada on FuboTV. FuboTV’s coverage is in partnership with sports marketing agency S&T Sports Group.
The online TV platform will also be the exclusive English language Canadian home of Italy’s Serie A soccer league. The agreement was brokered by Infront, the international media rights partner of Lega Serie A in Canada. Serie A consists of 380 matches annually with FuboTV’s coverage beginning Aug. 21.
“With Canadians cutting the cord at an increasing pace comparable to the U.S. market, according to a report by Boon Dog Professional Services, we see a tremendous growth opportunity,” David Gandler, co-founder and CEO of New York-based FuboTV, said in a statement.
The agreements mark the latest moves by FuboTV to differentiate its sports-first programming with exclusive soccer rights. Earlier this year, FuboTV acquired the exclusive streaming rights to the Qatar World Cup 2022 Qualifying matches of the South American Football Confederation (CONMEBOL) in the United States. The platform also has exclusive Canadian streaming rights for the Liga MX home matches of Club Deportivo Guadalajara S.A. de C.V. (Chivas), in addition to streaming international soccer leagues like French Ligue 1 locally through its content partners.