Quibi App Downloads Top 830,000 After Three Days

After a sluggish start, Jeffrey Katzenberg and Meg Whitman’s ambitious, mobile-centric SVOD platform, Quibi, appears to be gaining consumer traction, generating 830,000 app downloads since its April 6 launch, according to new data from Sensor Tower.

Quibi, which stands for “quick bites,” is backed by $1.75 billion investor capital affording it with original short-form (no longer than 10 minutes) content from top producers such as Steven Spielberg and Guillermo del Toro, among others.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Quibi reportedly was the sixth-ranked app on Google Play through April 9; 20th among free apps on the App Store.

Follow us on Instagram

While the numbers appear promising, they’re also reflective of free 90-day trial periods and heavy cross promotions with T-Mobile and other carriers. As such, Quibi is reportedly not giving any official comment on the download numbers.

After a trial period, Quibi costs $4.99 per month with advertising; $7.99 for an ad-free subscription.

Report: Disney+ App Downloads Topped 31 Million in Q4

Consumer interest in Disney+ continued strong through the end of 2019, with subscription streaming video platform’s app downloaded more than 31 million times in the fourth quarter, according to new data from SensorTower.

The app downloads were more than double the total for the next closest app, TikTok. Disney+ was also the top app on the App Store in the U.S. It ended YouTube’s four-quarter run at No. 1. By comparison, Netflix had nearly 10 million app downloads in the quarter, including 6 million on the App Store and less than 4 million on Google Play.

An app download does not automatically translate into a paid subscription. Netflix, as a matter of new policy, no longer reveals free trial subscriptions.

Follow us on Instagram

According to the tracking firm, Disney+, which launched Nov. 12, 2019, had more than 12 million U.S. installs on Google Play. No app had surpassed 10 million U.S. downloads on Google Play in a quarter since Messenger in 2017.

Disney+ was the No. 9 app by worldwide downloads in Q4 2019. It achieved this despite launching well into the quarter.

The report suggests Disney+ grossed more than $50 million in its first 30 days, even with a seven-day free trial — ahead of SVOD rivals HBO Now and Showtime OTT. Disney+ reportedly earned more than HBO Now’s best month — the latter streaming the final season of “Game of Thrones”.

Worldwide, TikTok, the Chinese-owned social media/music platform, remains the most-popular app with nearly 220 million downloads. This represented a 24% increase over Q3 2019 and 6% growth from the previous-year period.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

WhatsApp remained popular, leading four Facebook-owned apps in the top five. WhatsApp experienced a huge growth of 39% Q/Q in 4Q19, after decreased downloads in the previous four quarters.

 

Netflix Hits Q3 Mobile App Home Run

Netflix doesn’t report third-quarter (ended Sept. 30) financial results until Oct. 16, but the streaming video behemoth apparently hit another fiscal home run with its mobile app.

The SVOD pioneer generated $243.7 million in Q3 revenue from its app, which was up 90% from $128.2 million in revenue in the previous-year period, according to Sensor Tower, which monitors the app ecosystem globally.

The company said the Netflix mobile app has generated about $1.4 billion in global revenue from Google Play and the Apple App Store since its inception. Google’s Android OS didn’t offer a Netflix app until 2011.

Indeed, Sensor said Netflix added 50 million app downloads in Q3 — up 36% from last year. The service now has more than 600 million mobile apps installed worldwide.

Consumer SVOD Mobile App Spending Rose 77% in 2017

Consumer spending on the top 10 mobile apps for subscription video-on-demand services via the App Store and Google Play rose 77% in 2017 to about $781 million compared to 2016, according to new data from Sensor Tower. Revenue grew almost 88% just in the fourth quarter to $242 million.

As expected, Netflix topped all SVOD apps, generating $290 million in revenue in 2017, up 113% from 2016. Notably, apps from YouTube, Starz and CBS All Access grew even more at 154%, 147% and 128%, respectively.

The data underscores the brand strength of Netflix generating revenue from alternative sources. The SVOD pioneer generated total 2017 revenue of $11.67 billion, including $3.28 billion in Q4.

The report suggests programing plays a big part in app use. HBO Now saw revenue peak to $67.3 million in Q3 when season seven of “Game of Thrones” aired. Revenue declined 21% in Q4 to $53.2 million.

CBS touted Star Trek reboot “Star Trek: Discovery” as a revenue driver. And it didn’t disappoint. Spending increased 105% in Q3 to $4.1 million compared to $2 million in the previous-year period. Revenue grew 33% to $5.4 million into Q4.