‘Handmaid’s Tale’ Still No. 1 on Digital Originals Chart, While ‘Orange Is the New Black’ Sees Demand Double

The arrival of the highly anticipated finale of Hulu’s “The Handmaid’s Tale” on July 11 meant the dystopian drama series had no trouble staying at the top of the digital originals chart the week ended July 14, with 25% higher demand compared to last week, according to Parrot Analytics data.

“The Handmaid’s Tale” also surged up to fourth place (from No. 10) on the overall TV series chart.

Parrot uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

The Hulu series is not the only digital original series to post a significant gain in demand, according to Parrot Analytics. Netflix’s “Orange is the New Black” saw its demand more than double as trailers arrived promoting the July 27 debut of Season 6 – propelling the women’s prison drama to the No. 2 spot on the digital originals chart, up from No. 7.

“Queer Eye” slipped to No. 3 from No. 2 the prior week, while the controversial teen suicide drama “13 Reasons Why” remains at No. 4.

Rounding out the top five on the digital originals chart is “Marvel’s Luke Cage,” down a spot from the prior week.

New to the digital originals top 10 chart is Hulu’s “Castle Rock,” which debuted at No. 6.  The Stephen King-based horror series doesn’t arrive on the OTT channel until July 25, but interest in the show is clearly mounting, Parrot Analytics data shows.

Netflix’s “Stranger Things” also is back on the chart, as fans discuss the recent teases about Season 3. Fan engagement is also keeping “Sense8” in high demand: The show remains at No. 5 on the digital originals chart, even after the two-hour finale in June, as fans continue to campaign for Netflix to “un-cancel” the sci-fi title.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

 

‘Luke Cage,’ ‘Queer Eye,’ ‘Goliath’ Return to Digital Originals Top 10, Parrot Analytics Says

Demand expressions for digital originals were mostly down the week ended June 23, according to Parrot Analytics data.

Netflix’s “13 Reasons Why” remains No. 1, despite a 26% drop in demand from the prior week. The controversial teen drama series, centered around a high school girl’s suicide and its aftermath, has now topped Parrot Analytics’ top 10 digital originals chart for five consecutive weeks. The series shot to No. 1 when Season 2 debuted in mid-May.

Parrot uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

“The Handmaid’s Tale,” an award-winning dystopian series from Hulu, rose back up to No. 2 from No. 3 the prior week, with demand essentially flat.

“Sense8” was bumped down to No. 3, with demand down nearly 23%. In the prior week, the sci-fi drama series shot to No. 2 after a 40% uptick in demand.

Three digital originals made it back into the top 10.

Buoyed by the Netflix debut of Season 2, “Marvel’s Luke Cage” shot up to No. 5. The action series, which last week was ranked No. 16, had 6% more demand expressions than Netflix’s “Queer Eye,” the second season of which also debuted in June. “Queer Eye” re-entered the top 10 digital originals chart at No. 6 after demand more than doubled from the prior week.

The third series to make it back into the top 10 was Amazon’s “Goliath,” which came in at No. 10 after a No. 18 finish the previous week.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

’13 Reasons Why’ Tops Digital Original for Fifth Straight Week, Parrot Analytics Says

Season 3 of the controversial Netflix teen drama series “13 Reasons Why” was announced on June 6, helping the show maintain its No. 1 spot on the top 10 digital originals chart for the week ended June 16, according to Parrot Analytics Demand Expressions data.

Even so, demand as measured by Parrot fell more than 24% from the prior week, after a 10% drop the week before that.

Parrot uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

“13 Reasons Why” has now topped Parrots’ top 10 digital originals chart for five consecutive weeks. The series was catapulted into the No. 1 spot when Season 2 debuted in mid-May.

A 40% uptick in demand sent “Sense8” to the No. 2 position on the digital originals chart. “Sense8” is a sci-fi drama series created by Lana and Lilly Wachowski and J. Michael Straczynski (best known as the creator of “Babylon 5”) for Netflix. The series revolves around eight strangers from different cultures and countries who are “sensates,” people who are mentally and emotionally linked.

Hulu’s dystopian “The Handmaid’s Tale” slipped to No. 3, with demand essentially flat from the prior month.

Elsewhere on the digital originals chart, two returning Netflix series reappeared in the top 10 after new seasons began airing. “Voltron: Legendary Defender” re-entered the top 10 at No. 7, from No. 16 the prior week, while a 42% spike in demand for “The Ranch” sent the comedy about a dysfunctional family living on a ranch to No. 9 from No. 20 the previous week.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States. Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

’13 Reasons Why’ Retakes No. 1 Spot on Digital Originals Chart

Buoyed by the May 18 launch of season two, Netflix’s “13 Reasons Why” returned to the No. 1 spot on the digital originals chart for the week ended May 19, according to Parrot Analytics Demand Expressions data.

The teen drama, centered around the suicide of a teenage girl, had ceded the top spot on the prior week’s chart to YouTube Red’s “Cobra Kai,” a sequel series to the classic The Karate Kid movie, despite a 43.4% spike in demand.

Demand in the current week rose nearly 7%, which combined with a nearly 12% drop in demand for “Cobra Kai” put “13 Reasons Why” back on top.

“13 Reasons Why,” with its difficult topic of teen suicide, is a controversial show. In the weeks leading up to its debut high schools around the country sent notices to parents, asking them to monitor their children as they watched the program.

In season two, showrunner Brian Yorkey has extended the narrative beyond the story of teenager Hannah Baker’s death and the “13 reasons” why she killed herself, according to a cassette recording she made and distributed to those she felt responsible.

Season two digs into the aftermath of Hannah’s suicide, and its impact on the community and her fellow students.

Hulu’s “The Handmaid’s Tale” rose up a notch to No. 3, with modest 5% increase in demand, bumping “Arrested Development” down a spot to No. 4.

“Arrested Development” generated 20 million Demand Expressions in the week ended May 19, down from 26.8 million the prior week, but still managed to stay ahead of “Lost in Space,” which remained at No. 5 with an 11% drop in demand.

“Sense8” rose up to No. 6 on the digital originals chart (from No. 10 the prior week) after the debut of its final-seasaon trailer on May 17.

The modern science-fiction series had 13% more Demand Expressions than “Orange is the New Black,” which slipped to No. 10 from No. 9 the prior week.

Both series are currently on hiatus

For linear network broadcasters, May Sweeps is an annual pre-summer event filled with dramatic character exits, special guest stars, and unexpected plot twists.

Parrot Analytics’ overall TV series chart reflects this.

For the first time, ABC’s “Grey’s Anatomy” is ranked at No. 1 in the domestic chart, followed by Nickelodeon’s “Spongebob Squarepants,” AMC’s “The Walking Dead,” and The CW’s “The Flash.”

NBC’s “Saturday Night Live” (No. 5) had 7% more Demand Expressions than ABC’s “American Idol.”

The celebrated sketch recently finished its 43rd season.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States. Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.