WarnerMedia Readying ‘Friends’ Pop-Up Retail Store

WarnerMedia Aug. 2 began selling tickets to a “Friends”-themed pop-up retail/promotion store running Sept. 7 to Oct. 6 in Manhattan, N.Y.

Created by Warner Bros. Consumer Products, Warner Bros. Television Group and Superfly — the latter responsible for “The Seinfeld Experience” store operating through February 2020 in New York — the concept targets consumer interest in TV nostalgia, memorabilia and show artifacts surrounding the 25th anniversary of the “Friends” sitcom debut Sept. 22, 1994, on NBC.

The situation comedy about six friends in their 20s and early 30s living in New York City starred an ensemble cast that included Courtney Cox and then-unknowns Jennifer Aniston, Matt LeBlanc, Matthew Perry, Lisa Kudrow and David Schwimmer. It aired in primetime until May 6, 2004.

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Located in the heart of Manhattan’s SoHo district, the ticketholder entrance will be at 76 Mercer St. (between Spring & Broome), and the retail store entrance will be at 503 Broadway. Store hours are seven days a week from 10 a.m. to 10 p.m. Fans can reserve a time slot to visit with a ticket purchase priced at $29.50.

“The fascination and universal appeal of the TV series lives on with fans of all ages,” Peter van Roden, SVP, Global Themed Entertainment, Warner Bros. Consumer Products, said in a statement. “As we celebrate the show’s milestone anniversary, we are excited to bring the ‘Friends’ experience to life for our fans in a way that pays homage to the remarkable cast of characters, iconic sets and instantly quotable moments.”