Digital movie library Movies Anywhere has officially launched its Screen Pass feature. The feature allows users to share up to three movies monthly with friends and family for free.
Screen Pass has been available in beta since March. Key findings from the beta period include:
- 45% of senders sent a Screen Pass because someone else sent them a Screen Pass, and 30% of those who accepted a Screen Pass are new to Movies Anywhere;
- users are split on how to send a Screen Pass with 53% choosing the movie for their recipient and 47% letting their recipient choose;
- a significant number of accepted Screen Passes have helped drive digital movie purchases; and
- top Screen Pass-driven purchases, representing 9% of total Screen Pass-driven purchases, were Ready Player One, The Prestige, Tombstone, The Mule, Bad Times at the El Royale and Jaws.
Screen Pass gives a friend or family member (who must be a Movies Anywhere member) seven days to accept the invitation, and another 14 days to watch the title. Once started, the user has 72 hours to finish watching the movie. A title can be shared unlimited times.
All Movies Anywhere studios are participating in the program, with each studio deciding on Screen Pass eligible titles. Eligible films appear in a scroll on the Movies Anywhere app. Users can send a text or email to share an eligible title. The service notifies recipients if the title is already in their library and they can decline the offer. Movies Anywhere also indicates to sharers how many of the three allowed movies per month they have shared.
More than 500 additional Screen Pass-eligible movies have been added to Movies Anywhere over the past month, according to the service. Newly added titles include Who Framed Roger Rabbit, A Star Is Born Encore, The Muppets and National Treasure. With these additions, more than 80% of the Movies Anywhere library is now Screen Pass-eligible.
Movies Anywhere brings together more than 7,900 movies from Sony Pictures Entertainment, Universal Pictures (including DreamWorks and Illumination Entertainment), The Walt Disney Studios (including Disney, Pixar, Twentieth Century Film, Marvel Studios and Lucasfilm), and Warner Bros. Participating digital retailers that connect with the service include iTunes, Amazon Prime Video, Vudu/Walmart, Comcast Xfinity, DirecTV, Google Play/YouTube, Microsoft Movies & TV, FandangoNow and Verizon Fios TV.
Paramount and Lionsgate films are not part of the service.