Movies Anywhere Officially Bows Screen Pass Feature

Digital movie library Movies Anywhere has officially launched its Screen Pass feature. The feature allows users to share up to three movies monthly with friends and family for free.

Screen Pass has been available in beta since March. Key findings from the beta period include:

  • 45% of senders sent a Screen Pass because someone else sent them a Screen Pass, and 30% of those who accepted a Screen Pass are new to Movies Anywhere;
  • users are split on how to send a Screen Pass with 53% choosing the movie for their recipient and 47% letting their recipient choose;
  • a significant number of accepted Screen Passes have helped drive digital movie purchases; and
  • top Screen Pass-driven purchases, representing 9% of total Screen Pass-driven purchases, were Ready Player One, The Prestige, Tombstone, The Mule, Bad Times at the El Royale and Jaws.

 

Screen Pass gives a friend or family member (who must be a Movies Anywhere member) seven days to accept the invitation, and another 14 days to watch the title. Once started, the user has 72 hours to finish watching the movie. A title can be shared unlimited times.

All Movies Anywhere studios are participating in the program, with each studio deciding on Screen Pass eligible titles. Eligible films appear in a scroll on the Movies Anywhere app. Users can send a text or email to share an eligible title. The service notifies recipients if the title is already in their library and they can decline the offer. Movies Anywhere also indicates to sharers how many of the three allowed movies per month they have shared.

More than 500 additional Screen Pass-eligible movies have been added to Movies Anywhere over the past month, according to the service. Newly added titles include Who Framed Roger Rabbit, A Star Is Born Encore, The Muppets and National Treasure. With these additions, more than 80% of the Movies Anywhere library is now Screen Pass-eligible.

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Movies Anywhere brings together more than 7,900 movies from Sony Pictures Entertainment, Universal Pictures (including DreamWorks and Illumination Entertainment), The Walt Disney Studios (including Disney, Pixar, Twentieth Century Film, Marvel Studios and Lucasfilm), and Warner Bros. Participating digital retailers that connect with the service include iTunes, Amazon Prime Video, Vudu/Walmart, Comcast Xfinity, DirecTV, Google Play/YouTube, Microsoft Movies & TV, FandangoNow and Verizon Fios TV.

Paramount and Lionsgate films are not part of the service.

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Movies Anywhere Announces Watch Together Feature

Cloud movie library service Movies Anywhere has added a new co-viewing experience that allows users to view a film together from different locations.

Called Watch Together, the feature allows for synced co-viewing with no plugins or second screen. Users can watch anywhere they have the Movies Anywhere app. All movies available through the app are eligible for Watch Together.

“The experience is unique in that it offers fully integrated, seamless co-viewing across mobile, web and most connected smart TVs; and Movies Anywhere is the only app that allows purchased movie collections to be synced,” according to the service.

Viewers can share a synced experience with up to nine others. Hosts invite guests to view a title in their library via a “room code.” Guests must have the same title in their library or accept a “Screen Pass” via another Movies Anywhere feature currently in beta that allows members to share certain titles in their library with up to three people. The host controls playback. Viewers can use custom emojis in real-time to react or ask the host to pause, rewind or fast-forward.

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Bonus features are not currently available via Watch Together.

Movies Anywhere recently added to the Screen Pass feature to allow the Screen Pass recipient to choose an eligible movie from a sender’s library and watch it instantly.

More information is here.

Movies Anywhere Screen Pass Sharing Feature Launched to More Users in Open Beta

Digital movie library Movies Anywhere has launched its new Screen Pass feature to more users. The feature allows users to share up to three movies monthly with friends and family for free.

The open beta expands on the beta launch March 17.

“We wanted to start open beta with users we thought were most likely to share,” said Karin Gilford, GM of Movies Anywhere, who added that the stay-at-home orders in the majority of the country make it a good time to help users share their favorite movies with family and friends.

Those who want to participate in the open beta can sign up here.

Screen Pass gives a friend or family member (who must be a Movies Anywhere member) seven days to accept the invitation, and another 14 days to watch the title. Once started, the user has 72 hours to finish watching the movie. A title can be shared unlimited times.

All Movies Anywhere studios are participating in the program, with each studio deciding on Screen Pass eligible titles. Eligible films appear in a scroll on the Movies Anywhere app. Users can send a text or email to share an eligible title. The service notifies recipients if the title is already in their library and they can decline the offer. Movies Anywhere also indicates to sharers how many of the three allowed movies per month they have shared.

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“We have such a great enthusiastic audience, and they look to share their love of movies,” Gilford said. “Now you can really pay it off with just a few clicks. The more friction you can reduce from that recommendation of a movie to a friend the better.”

Movies Anywhere brings together more than 7,900 movies from Sony Pictures Entertainment, Universal Pictures (including DreamWorks and Illumination Entertainment), The Walt Disney Studios (including Disney, Pixar, Twentieth Century Film, Marvel Studios and Lucasfilm), and Warner Bros. Participating digital retailers that connect with the service include iTunes, Amazon Prime Video, Vudu/Walmart, Comcast Xfinity, Google Play/YouTube, Microsoft Movies & TV, FandangoNow and Verizon Fios TV.

Paramount and Lionsgate films are not part of the service.

While Movies Anywhere is “always in talks” with potential additional studio and partners, Gilford said, “We are accelerating our connected TV strategy.” Last month, Movies Anywhere launched on LG smart TVs.

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Movies Anywhere Allowing Members to Share Titles

Movies Anywhere has beta-launched a new platform called “Screen Pass” that enables registered users the ability to share up to three movies monthly with friends and family for free.

The platform, which acts as a middleman for digital services iTunes, Google Play, Prime Video, Apple TV, Vudu, FandangoNow, Verizon and Microsoft Movies & TV, includes movies from four major studios: Warner Bros., Sony Pictures, Universal Pictures and Disney/Fox.

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Screen Pass gives a friend or family member (who must registered) seven days to accept the invitation, and another 14 days to watch the title. Once started, the user has 72 hours to finish watching the movie. A title can be shared un-limited times.

The beta launch, which began March 17, features about 6,000 movies that can be shared.

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