Cinedigm Oct. 14 announced it has re-launched the subscription-based streaming service Screambox, featuring a new look and branding. As part of the relaunch, the distributor has migrated the channel from the former Vimeo platform to Cinedigm’s proprietary Matchpoint Blueprint framework.
Cindedigm says the movie will enable it to expand the channel’s catalog of film and episodic titles more quickly and efficiently, providing the opportunity to significantly scale programming. In addition, the updated app will give horror enthusiasts the ability to stream both linear and live events. This much broader selection of content from the Company’s catalog of horror titles will allow viewers to stream and scream to their heart’s content.
“The acquisition of Screambox allows us to leverage our proprietary technology to better manage and operate the channel at scale,” Tony Huidor, chief technology and product officer, said in a statement. “With the addition of Screambox to our channel portfolio along with our growing investments in the horror genre, we have an opportunity to reach a loyal fanbase of horror fans and solidify our position as a leader in the horror genre within the OTT space.”
The re-launch comes on the heels of Cinedigm’s recent acquisition of Bloody Disgusting, a name that has become synonymous with the horror genre itself covering film, television and more. As part of the acquisition, the Bloody Disgusting management team will oversee the Screambox subscription-based service going forward. This includes leaning into their long-standing reputation as tastemakers in the genre to curate content within the streaming channel. As an additional added value, the ad-supported Bloody Disgusting TV channel will also be featured within the new Screambox.
The Bloody Disgusting reaches more than 30 million unique horror fans annually across its website, podcast network, app and various social footprints.
Cinedigm also continues to acquire new original content to bolster the channel’s catalog of exclusives and digital premieres. Knifecorp, starring horror icon Kane Hodder, slashed its way into homes this past September as a Screambox exclusive. The eight-part original series “The Island” will transport audiences to a disease-ridden island off the coast of Europe this October. Cinedigm also recently acquired Brain Freeze, the zom-com favorite that opened this year’s Fantasia International Film Festival. Its premiere on Aug. 13 made it one of the channel’s most-watched films.