Paramount’s ‘Scream VI’ Ups Decibel With Record $44.5 Million Weekend Box Office Debut

Paramount Pictures’ Scream VI beat expectations, generating a projected franchise record $44.5 million weekend theatrical debut through March 12. The follow-up to the successful 2022 Scream again starred Courtney Cox and Melissa Barrera, while also returning small screen superstar Jenna Ortega (Netflix’s chart-topping “Wednesday,”) to the storyline involving serial killer Ghostface.

Paramount said the box office for Scream VI, which was made on a $33 million production budget, was bolstered by a strong viral marketing campaign, including a successful trailer debut, Ghostface webcam activation that scared up widespread media and public attention; high-profile partnerships, and a series of innovative stunts and activations that kept moviegoer interest up throughout the film’s marketing run.

The trailer debuted Jan. 19 and has accumulated 264 million cross-platform views to date. With 100,000+ shares the movie’s trailer became one of the top 15 most- shared TikTok posts of the past 12 months from any studio-wide or movie-specific TikTok account.

Scream VI topped the previous weekend’s No. 1, MGM Studios’ boxing drama Creed III, which finished No. 2 with $27.1 million, to break $101 million in North American ticket sales. The podium was rounded out with Sony Pictures’ debut of sci-fi drama 65 with $12.3 million in revenue, and starring Adam Driver as astronaut who crash lands on a mysterious planet only to discover he’s not alone.

Other weekend performers included Marvel Studios’ Ant-Man and the Wasp: Quantumania, which added $7 million to its near $200 million North American tally ($432 million globally) in its fourth weekend, and Universal Pictures black comedy Cocaine Bear, with $6.2 million in ticket sales to push its North American tally past $51 million ($65+ million worldwide).

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Weekend Box Office Sequel Showdown Could Be a ‘Scream’

Paramount Pictures is releasing Scream VI tonight (March 10), the latest installment in the horror movie franchise, which saw a moviegoer resurgence in 2022 ($138 million global ticket sales) when much of the original cast returned for 2022’s Scream the franchise’s fifth installment).

Sneak Thursday screenings generated $5.7 million, suggesting a strong debut weekend box office for VI through March 12. With franchise co-stars Courtney Cox and Melissa Barrera being joined by new fright “it” girl Jenna Ortega (Netflix’s “Wednesday”), the movie stands a good chance of dethroning current theatrical champ Creed III from MGM Studios.

The latter upended all expectations last weekend, when it set a franchise box office debut of more than $58 million in ticket sales. Its total stands at more than $114 million worldwide.

Scream VI is projected to generate $41 million in its debut, which would be about $11 million less than Scream in 2022, according to Box Office Pro. Creed III is expected to sell less than $28 million in tickets in its sophomore weekend frame to finish at No. 2.

Sony Pictures’ new sci-fi drama 65, about an astronaut (Adam Driver) who crash lands on a mysterious planet only to discover he’s not alone, is projected to sell less than $10 million in tickets, still more than enough to hold off Marvel Studios’ Ant-Man and the Wasp: Quantumania ($7.3 million), Universal Pictures’ ravenous Cocaine Bear ($6.3 million) and Lionsgate’s Jesus Revolution ($5.5 million).

Finally, Universal/Focus Features’ Champions, a basketball-themed sports comedy co-starring Woody Harrelson and Kaitlin Olson (“It’s Always Sunny in Philadelphia”), is set to debut with a modest $4 million in ticket sales.