Paramount Pictures’ Scream VI beat expectations, generating a projected franchise record $44.5 million weekend theatrical debut through March 12. The follow-up to the successful 2022 Scream again starred Courtney Cox and Melissa Barrera, while also returning small screen superstar Jenna Ortega (Netflix’s chart-topping “Wednesday,”) to the storyline involving serial killer Ghostface.
Paramount said the box office for Scream VI, which was made on a $33 million production budget, was bolstered by a strong viral marketing campaign, including a successful trailer debut, Ghostface webcam activation that scared up widespread media and public attention; high-profile partnerships, and a series of innovative stunts and activations that kept moviegoer interest up throughout the film’s marketing run.
The trailer debuted Jan. 19 and has accumulated 264 million cross-platform views to date. With 100,000+ shares the movie’s trailer became one of the top 15 most- shared TikTok posts of the past 12 months from any studio-wide or movie-specific TikTok account.
Scream VI topped the previous weekend’s No. 1, MGM Studios’ boxing drama Creed III, which finished No. 2 with $27.1 million, to break $101 million in North American ticket sales. The podium was rounded out with Sony Pictures’ debut of sci-fi drama 65 with $12.3 million in revenue, and starring Adam Driver as astronaut who crash lands on a mysterious planet only to discover he’s not alone.
Other weekend performers included Marvel Studios’ Ant-Man and the Wasp: Quantumania, which added $7 million to its near $200 million North American tally ($432 million globally) in its fourth weekend, and Universal Pictures black comedy Cocaine Bear, with $6.2 million in ticket sales to push its North American tally past $51 million ($65+ million worldwide).
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