Netflix Says 80 Million Households Streamed ‘Bird Box’ in Four Weeks

Netflix Jan. 17 disclosed that through its first four weeks, original movie Bird Box, starring Sandra Bullock, was streamed by more than 80 million household worldwide.

Netflix previously disclosed that the film attracted 45 million households during its first week of release. Nielsen said that included 26 million households in the United States.

The post-apocalyptic thriller from Danish director Susanne Bier reportedly had a $19.8 million production budget.

Michael Pachter, digital media analyst with Wedbush Securities in Los Angeles, says Bird Box is an isolated phenomenon.

Pachter contends that the nature of Netflix subscriptions, where the consumption of additional content bears no additional cost, makes the streaming data for Bird Box analogous to the consumption of television programming, which is also subsumed in a pay-TV subscription.

He cited the recent college football championship game with 25 million viewers and President Trump’s national address with 43 million viewers as comparable to Bird Box numbers.

“We think that each of these broadcasts is more comparable to the 26 million viewers for Bird Box, since few (if any) people subscribed to cable TV solely in order to watch either broadcast, and each program has limited (if any) replay value,” Pachter wrote in a note. “While Bird Box definitely demonstrates the power of the Netflix platform to drive viewership of its originals, it will not necessarily lead to the long-term retention of subscribers.”

Analyst: ‘Bird Box’ Viewership Suggests Strong Q4 Netflix Sub Growth

Netflix’s fiscal fortunes on Wall Street largely revolve around meeting or exceeding subscriber growth projections. The more subs added, the less attention investors put on the streaming video pioneer’s ballooning content spend.

Netflix is estimating it added 9.4 million new subscribers worldwide in the fourth quarter (ended Dec. 31, 2018), including 1.5 million in the United States.

Wedbush Securities analyst Michael Pachter contends Netflix will meet or exceed those numbers (perhaps gaining 1.7 million domestic sub additions) due to the global streaming success of original movie Bird Box, starring Sandra Bullock.

The post-apocalyptic thriller was streamed by 45 million households during its first week of release last month, according to Netflix. Nielsen said 26 million households streamed the movie in the United States.

Pachter, in a Jan. 14 note, said the sub data meant that about 40% of domestic subscribers and 20% of international subs streamed the movie, suggesting that a larger than normal number of subscribers were active at quarter end.

“We think that the unusually high activity depressed churn [subs not renewing membership], leading to upside to both domestic and international subscriber additions, and we think that our above consensus Q4 subscriber estimates may prove to be conservative,” Pachter wrote. “We expect Netflix to highlight the success of Bird Box as a subscriber driver on its [fiscal] call.”

At the same time, Pachter believes Bird Box was an anomaly. He said comparing the 45 million viewers to the opening weekend of a major theatrical release is misleading. He said that the nature of Netflix’s business model puts no additional cost on subscribers consuming content – making it far more analogous to the consumption of television programming, which also is subsumed by a subscription.

“While Bird Box definitely demonstrates the power of the Netflix platform to drive viewership of its originals, it will not necessarily lead to the long-term retention of subscribers,” wrote Pachter.

Netflix reports Q4 results at the market close on Jan. 17.

 

Nielsen: 26 Million U.S. Netflix Subs Streamed ‘Bird Box’ During First Week

Nielsen has revealed that more than 26 million Netflix subscribers in the United States streamed original movie Bird Box during the its first week of release in December.

The data supports Netflix’s recent revelation that more than 45 million subs worldwide streamed the post-apocalyptic thriller starring Sandra Bullock as a single mother trying to safeguard her children against a mysterious force that makes people kill themselves after viewing it.

Netflix, per policy, does not disclose viewership data for original programming.

Notably, Bird Box was watched by fewer subscribers (3.5 million) on the first day (Dec. 21) of release than Netflix’s sci-fi thriller, Bright (5.4 million), starring Will Smith, which was released Dec. 13, 2017.

Bird Box, however, began to build subscriber momentum over the next days while Bright viewership declined. In addition, Netflix gave Box a very limited theatrical run in an attempt to comply with industry awards rules.

 

 

Netflix Warns Against ‘Bird Box’ Challenge

Netflix has taken to social media warning subscribers not to engage in the so-called Bird Box challenge, that began as an online meme challenging users to go about their daily lives blindfolded.

The Netflix original movie, which was viewed by more than 45 million Netflix households during its first week of release, stars Sandra Bullock as a single mom trying to safeguard her children in a post-apocalyptic world where a mysterious force makes people commit suicide when viewing it.

To avoid harm, survivors must remain blindfolded when outdoors.

“Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE,” Netflix tweeted. “We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.”

 

Netflix Says Record 45 Million People Streamed Original Movie ‘Bird Box’ During First Week

Netflix Dec. 28 disclosed that 45 million people streamed post-apocalyptic original movie Bird Box, starring Sandra Bullock, since its Dec. 21 launch. The tally is the largest-ever over a seven-day period for the subscription streaming video pioneer.

Netflix, which does not disclose viewer statistics as a matter of policy, previously revealed that 20 million people streamed The Christmas Chronicles, starring Kirk Russell.

“Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box — best first 7 days ever for a Netflix film!” Netflix tweeted.

The service didn’t say whether viewer households were global or just domestic. Netflix ended the most-recent fiscal period with 130 million paid subscribers worldwide.

Bird Box, directed by Danish filmmaker Susanne Bier, and co-starring Sarah Paulson, John Malkovich and Jacki Weaver, among others, features Bullock as a single mom attempting to save her family from a mysterious force that makes people kill themselves if they see it. Bullock and her kids are forced to escape wearing blindfolds.

Netflix has high hopes for film, agreeing to give it a limited exclusive theatrical run to appease industry awards voters.

 

 

Ocean’s Eight

BLU-RAY REVIEW:

Warner;
Comedy;
Box Office $139.32 million;
$28.98 DVD, $35.99 Blu-ray, $44.95 UHD BD;
Rated ‘PG-13’ for language, drug use, and some suggestive content.
Stars Sandra Bullock, Cate Blanchett, Anne Hathaway, Rihanna, Helena Bonham Carter, Sarah Paulson, Awkwafina, Mindy Kaling, Richard Armitage. 

Ocean’s Eight is pretty much exactly the movie one might expect from the premise of making a female-centric version of an “Ocean’s” heist movie.

Sandra Bullock plays Debbie Ocean, sister of George Clooney’s character from the “Ocean’s” trilogy, who gets out of prison and gathers her former cohorts for a scheme to steal an expensive necklace during the Met Gala.

Their plan is to convince a famous actress (Anne Hathaway) to wear the jewels, and through the franchise’s usual series of complicated maneuvers find a way to swap it for a fake and sneak off with the goods. Debbie also might want some revenge against a former boyfriend who got her sent to prison in the first place.

So, naturally, the plan seems to get more out of control with every detail while the twists and turns become more far-fetched. It’s best not to think too much about the logic of all of it.

True to the franchise, the film is mostly just an excuse to spend some time with the quirky and likable personalities of the all-star assembly of talent involved. There are even a few cameos from some of the characters from the earlier trilogy (but, alas, Matt Damon’s rumored cameo is nowhere to be found, not even the deleted scenes).

The Blu-ray offers a couple of short deleted scenes totaling less than two minutes.

There are also three behind-the-scenes featurettes that run about 38 minutes in total. One focuses on the cast, one focuses on the caper, and one focuses on how the filmmakers re-created the Met Gala for the story.

‘Oceans 8’ Due on Digital Aug. 21, Disc Sept. 11 From Warner

The caper flick Ocean’s 8 will come out on digital Aug. 21 and 4K UHD combo pack, Blu-ray combo pack and DVD special edition Sept. 11 from Warner Bros. Home Entertainment.

The film stars Sandra Bullock, Cate Blanchett, Anne Hathaway, Mindy Kaling, Sarah Paulson, Awkwafina, Rihanna and Helena Bonham Carter as a group of thieves targeting $150 million in diamonds to be worn at the Met Gala.

Ocean’s 8 earned $136.5 million at the box office.

The 4K UHD combo pack ($44.95) features an Ultra HD Blu-ray disc with the film in 4K with Dolby Vision HDR and Dolby Atmos sound, a Blu-ray disc of the film and special features, and a digital version of the movie. The Blu-ray combo pack ($35.99) features a Blu-ray disc of the film and special features in hi-definition, a DVD with the film in standard definition, and a digital version of the movie. The DVD special edition ($28.98) features a DVD with the film in standard definition and a second DVD with special features in standard definition. The film will also be available on Movies Anywhere.

Special features include deleted scenes and the featurettes “A Heist in Heels,” “Ocean’s Team 3.0” and “Reimagining the Met Gala.”