In a streaming ecosystem, connecting consumers with over-the-top video platforms is just as important having as a high-speed internet connection.
New data from Strategy Analytics found that among commercial operating systems, Samsung Tizen Smart TVs led the market in 2020 with 162.4 million units in use, followed by LG WebOS with 93.4 million units.
Samsung is projected to have 184 million TizenOS units in the market by the end of 2021. By comparison, Roku OS and Amazon FireOS systems each ended 2020 with 81.9 million units in use, up 40% and 35%, respectively. Google Android TV’s market share increased 42%.
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Roku, which co-created the subscription streaming VOD market with Netflix, remains the top streaming platform in the U.S., with about 20% market share. Strategy Analytics said TizenOS tops nearly 90% of the 25 countries surveyed, followed by WebOS with 52% market share.
“Samsung’s smart TV market leadership gives it a great foundation to sustain Tizen as the leading TV streaming platform for years to come,” David Watkins, director of TV streaming platforms, said in a statement. “However, several other major players are also growing rapidly, and many have the resources to build a serious challenge to Samsung if the strategic ambition is there.”