Samsung Electronics Unveils 2020 QLED 8K TV Lineup, New AI Capabilities at CES

Samsung Electronics Jan. 5 introduced its QLED 8K line on the eve of CES 2020 in Las Vegas. The lineup features AI-based innovations that make the viewing experience more immersive, and connected features that make consumer lifestyles more integrated, according to Samsung.

The 8K lineup leverages the power of machine learning to optimize audio, video and smart capabilities, and it offers a range of smart features powered by Tizen, so consumers can more easily interact with their home and mobile devices, and access new features such as Samsung Health.

“2020 will be a tipping point for our industry, the year when 8K broke into the mainstream as the definitive viewing experience,” said Joe Stinziano, head of the consumer electronics business at Samsung Electronics America. “Our 2020 8K lineup delivers that experience. Its unprecedented immersive capabilities and unparalleled smart features empower consumers to pursue their passions more simply and more comprehensively than ever before.”

Every Samsung 8K TV shipping today meets the requirements of the 8K Association’s Certified Test Specifications and carries the CTA 8K Ultra HD Display Definition logo, according to Samsung.

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This year, consumers will also be able to enjoy and stream AV1 codec videos filmed in 8K on QLED 8K TVs. All Samsung TVs in the 2020 8K line will ship with this capability built-in. And, Samsung is working with partners like YouTube to create pathways for streaming native 8K content.

In addition to building out the 8K ecosystem across the industry, the QLED 8K lineup helps consumers to experience the power of 8K resolution even when they’re watching lower resolution content.

Based on powerful Samsung semiconductor technology, the Q950’s next-generation Quantum Processor 8K features improved AI-based upscaling capabilities that use machine learning to analyze and identify the characteristics of individual pixels. It then restores different elements of the image to create a pristine 8K picture, regardless of the content source.

The Q950 also leverages the power of AI to ensure that nothing distracts viewers from their content. While other TV sensors can only adjust screen brightness based on the ambient light within the room, Adaptive Picture analyzes the brightness of the room, as well as the scene being played on the screen, to optimize brightness and maintain contrast in high-glare environments.

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Addressing the speed of the internet connection, AI ScaleNet uses cutting-edge compression to significantly cut the amount of bandwidth needed to stream content. This helps consumers enjoy a higher quality image, and a smoother streaming experience, even if they have a slower internet connection, according to Samsung. Samsung Electronics continues to work with Amazon on this feature, utilizing AI ScaleNet from standard definition to 4K in Prime Video.

On the audio side, the Q950 features speakers on every side of the display, as well as woofers in the back to deliver virtual 5.1 channel surround-sound. Samsung takes this hardware to the next level, with sound features that further enhance sound immersion. If consumers are watching a movie that hasn’t been mixed for three-dimensional sound, the audio won’t track with the movement onscreen. Object Tracking Sound+ solves this problem by detecting the movement of objects on the screen and adjusting the audio accordingly. Also, with Active Voice Amplifier (AVA), the Q950 can enhance voice clarity in response to ambient noise like a blender or vacuum cleaner. Finally, Q-Symphony creates a more dynamic soundscape by pairing the Q950’s speaker with the audio of a Samsung Q series soundbar, including the 2020 CES Best of Innovation honoree, the Q800.

In 2020, Bixby, Samsung’s AI assistant, is getting even smarter, through a new ability that leverages Ambient Mode to change the mood of a room. For example, if they tell Bixby to create a calm atmosphere, the TV will then display a relaxing backdrop on the screen. In addition, Samsung will be integrating Amazon Alexa and the Google Assistant directly into its premium lineup of 2020 Samsung Smart TVs, including the Q950.

The Q950 features a new and improved Universal Guide that uses AI-based algorithms to analyze the type of content that consumers watch, as well as the services and TV channels that they tend to use, to offer recommendations uniquely customized to their specific habits and tastes.

With the launch of Samsung Health on TV later this year, consumers can enjoy a fitness and wellness solution that allows them to see their activities, track their progress, and pursue shared fitness goals with the entire family. Plus, they will have access to free and exclusive content from leading partners, including Calm, FitPlan, Jillian Michaels, Echelon, Obe Fitness, and Barre 3 and more.

Other features include Multi-View, which helps consumers to simultaneously enjoy content on their mobile devices and their TVs, by mirroring the phone screen onto the TV screen even while it is playing TV content, and Tap View, which allows consumers to mirror their phone screens by touching their mobile device to the TV. Finally, Digital Butler brings together both connected and non-connected devices in one dashboard. It uses infrared technology so that consumers can manage legacy devices near the TV.

Samsung and Universal in Content Pact on Next-Gen HDR10+

Samsung Electronics and Universal Pictures Home Entertainment will bring to market titles mastered with HDR10+, according to a Samsung press release.

HDR10+ is an open source-based, next-generation high dynamic range video standard led by Samsung. HDR adds brightness and contrast dynamically for each scene, delivering brighter brights and deeper darks, according to the release.

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Samsung and UPHE will collaborate on a wide selection of new release and catalog fare with HDR10+ technology, according to the release.

“We are delighted to team with Samsung Electronics on HDR10+ to deliver this striking, cutting-edge technology to entertainment consumers, providing them the opportunity to enjoy unparalleled, state-of-the-art movie-watching experiences across an array of Universal physical and digital titles,” said Michael Bonner, EVP, digital distribution, UPHE, in a statement.

“We have launched a new era of picture-quality technology with HDR10+, providing an amplified vivid viewing experience for consumers” said Hyogun Lee, EVP of the R&D team, visual display business, at Samsung Electronics. “Based on Samsung Electronics’ unique technology and proficiency, we will continue to expand our alliances with premier partners like Universal to provide consumers with the best HDR content possible.”

Samsung Electronics has been collaborating with various companies such as movie studios and OTT operators since the formation of the HDR10+ LLC in August 2017, according to the release. In addition to efforts in Korea, Japan and the United States, Samsung will continue to strengthen the HDR10+ logo and certification program partnership in other territories around the world, according to the release.

Additional details on the HDR10+ certification/logo operating program can be found at www.hdr10plus.org. Logo and technology fees are free.

Dolby also has a dynamic metadata, scene-by-scene, next-gen HDR format, Dolby Vision, requiring a licensing fee.