Samba TV: ‘Roast of Tom Brady’ Tops Weekly Streaming Viewership Through May 12

Netflix’s The Roast of Tom Brady topped Samba TV’s list of top streaming programs for the week of May 6 to 12. The three-hour comedy event debuted May 5.

No. 2 was Netflix’s Mother of the Bride, a new romantic comedy movie starring Brooke Shields and Miranda Cosgrove. It debuted May 9.

No. 3 on the Samba TV list was Netflix’s Unfrosted, Jerry Seinfeld’s new comedy about spoofing the creation of the Pop-Tart.

Samba TV, an analytics firm that tracks viewership through smart-TV data, ranks streaming programs based on U.S. household reach.

 

Samba TV: ‘Anyone But You’ Tops ‘Baby Reindeer’ in Weekly Streaming Viewership Through May 5

The raunchy rom-com Anyone But You topped Samba TV’s list of top streaming programs for the week of April 29 to May 5. The Sony Pictures release had debuted at No. 2 a week earlier after making its streaming debut on Netflix April 23.

Anyone But You was directed by Will Gluck, who co-wrote the screenplay with Ilana Wolpert. Based on William Shakespeare’s Much Ado About Nothing, the film stars Sydney Sweeney and Glen Powell. Anyone But You earned $88.3 million in North American theaters and $130.8 million in other territories for a global gross of $219.2 million.

No. 2 was Netflix’s “Baby Reindeer,” about comic Richard Gadd’s U.K. experience with a stalker. The series made headlines recently when the real alleged stalker went public and told talk show host Piers Morgan that much of what transpires in “Baby Reindeer” never happened and called the series “completely untrue. Very, very defamatory to me.”

No. 3 on the Samba TV list was Netflix’s Unfrosted, Jerry Seinfeld’s new comedy about spoofing the creation of the Pop-Tart.

Samba TV, an analytics firm that tracks viewership through smart-TV data, ranks streaming programs based on U.S. household reach.

 

Samba TV: ‘Shogun’ Tops ‘Anyone But You’ in Weekly Streaming Viewership Through April 28

Hulu’s limited series “Shogun” topped Samba TV’s list of top streaming programs for the week of April 22 to 28. The new adaptation of James Clavell’s 1975 novel about Japanese Samurai presented its season finale April 23.

The raunchy rom-com Anyone But You was No. 2 after making its streaming debut on Netflix April 23.

No. 3 was Prime Video’s “Fallout” series, a live-action adaptation of the apocalyptic video game.

Samba TV, an analytics firm that tracks viewership through smart-TV data, ranks streaming programs based on U.S. household reach.

Samba TV: ‘Fallout’ Tops ‘Shogun’ in Weekly Streaming Viewership Through April 21

Prime Video’s “Fallout” series was No. 1 on Samba TV’s list of top streaming programs for the week of April 15 to 21. The live-action adaptation of the apocalyptic video game premiered April 10.

No. 2 was Hulu’s limited series “Shogun,” the new adaptation of James Clavell’s 1975 novel about Japanese Samurai.

No. 3 was Netflix’s true crime documentary What Jennifer Did, another April 10 premiere.

Samba TV, an analytics firm that tracks viewership through smart-TV data, ranks streaming programs based on U.S. household reach.

Samba TV: ‘Fallout’ Tops ‘Shogun’ in Weekly Streaming Viewership Through April 14

Prime Video’s “Fallout” series was No. 1 on Samba TV’s list of top streaming programs for the week of April 8 to 14. The live-action adaptation of the apocalyptic video game premiered April 10.

No. 2 was Hulu’s limited series “Shogun,” the new adaptation of James Clavell’s 1975 novel about Japanese Samurai.

No. 3 was Netflix’s true crime documentary What Jennifer Did, another April 10 premiere.

Samba TV, an analytics firm that tracks viewership through smart-TV data, ranks streaming programs based on U.S. household reach.

Samba TV: ‘Little Things’ Tops ‘Shogun’ in Weekly Streaming Viewership Through April 7

The 2021 crime thriller The Little Things made a surprise appearance atop Samba TV’s list of top streaming programs for the week of April 1 to 7. The film, which stars Denzel Washington, Rami Malek and Jared Leto, is available to stream on Netflix.

No. 2 was Hulu’s limited series “Shogun,” the new adaptation of James Clavell’s 1975 novel about Japanese Samurai.

No. 3 was the animated movie Wish, now available to stream on Disney+.

Samba TV, an analytics firm that tracks viewership through smart-TV data, ranks streaming programs based on U.S. household reach.

 

Samba TV: 21% More Households Watched Women’s College Basketball National Championship Game Than the Men’s

More U.S. households (12.2 million) watched the women’s championship game, Iowa vs. (winner) South Carolina,  during this year’s March Madness than the men’s (10 million) game between Purdue vs. (winner) UConn, according to new data from Samba TV, which tracks viewership through smart-TV data and ranks streaming programs based on U.S. household reach.

Every demo group saw a higher number of viewers watching the women’s championship game than last year. However, certain groups comprised a higher fraction of the viewing audience than last year. The highest increase was among Hispanic households, with that demo group comprising 20% more of the women’s championship audience than last year.

Every round of the women’s tournament saw increased viewership compared to 2023. The highest increase was during the Elite Eight, as another hyped showdown between LSU and Iowa took place, with that round drawing more than double the viewership of last year. The LSU vs. Iowa game was the tournament’s third most-watched game, outpacing the final four match-ups between NC State and South Carolina.

The women’s championship game viewership was up 62% year-over-year, while the men’s championship was down 8% year-over-year. In fact, every round of the men’s tournament, except the Sweet Sixteen, saw a year-over-year decline, with the Elite Eight dropping by the highest margin (12%), in sharp contrast to the women’s event.

Overall, 24.6 Million U.S. households watched any game of the women’s tournament, while 35.3 million U.S. households watched the men’s tournament. Viewership of the women’s tournament was up 41% year-over-year, while the men’s tournament was down 2%.

“The data underscores how this has been a watershed year for women’s sports, as it continues to be on the rise with audiences and makes for an exciting new opportunity for advertisers to reach audiences at scale,” Cole Strain, VP and head of R&D at Samba TV, said in a statement.

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Samba TV: ‘Road House’ Tops ‘3 Body Problem’ in Weekly Streaming Viewership Through March 31

MGM’s action remake Road House topped Samba TV’s list of top streaming programs for the week of March 25 to 31. The movie starring Jake Gyllenhaal and Conor McGregor debuted on the Amazon Prime Video service March 21.

No. 2 was the first season of Netflix’s “3 Body Problem,” a sci-fi series based on the Chinese novel of the same name about contact with aliens.

No. 3 was Hulu’s limited series “Shogun,” the new adaptation of James Clavell’s 1975 novel about Japanese Samurai.

Samba TV, an analytics firm that tracks viewership through smart-TV data, ranks streaming programs based on U.S. household reach.

 

Samba TV: ‘Road House’ Tops ‘Shogun’ in Weekly Streaming Viewership Through March 24

MGM’s action remake Road House topped Samba TV’s list of top streaming programs for the week of March 18 to 24. The movie starring Jake Gyllenhaal and Conor McGregor debuted on the Amazon Prime Video service March 21.

No. 2 was Hulu’s limited series “Shogun,” the new adaptation of James Clavell’s 1975 novel about Japanese Samurai.

Samba TV, an analytics firm that tracks viewership through smart-TV data, ranks streaming programs based on U.S. household reach.

 

Samba TV: ‘Damsel’ Tops ‘The Gentlemen’ in Weekly Streaming Viewership Through March 17

Netflix’s fantasy movie Damsel topped Samba TV’s list of top streaming programs for the week of March 11 to 17. The movie stars Millie Bobby Brown as a woman facing off with a dragon.

No. 2 was also from Netflix, the series “The Gentlemen,” a spinoff of Guy Ritchie’s movie of the same name from 2019.

Hulu’s limited series “Shogun,” the new adaptation of James Clavell’s 1975 novel about Japanese Samurai, dropped to No. 3.

Samba TV, an analytics firm that tracks viewership through smart-TV data, ranks streaming programs based on U.S. household reach.