Samba TV: ‘Scream’ Catalog Titles Top Weekly Streamed Movies

With the fifth installment of Paramount Pictures’ Scream slasher movie topping the Jan. 16 weekend box office, streamers gravitated toward the first four releases in the late Wes Craven-directed franchise, which began in 1996 and co-starred Neve Campbell, Courteney Cox, David Arquette, and Skeet Ulrich, among others.

Samba TV reported that 2.598 million households streamed all four movies over a 13-day period ended Jan. 23. The research firm tracks more than 46 million opted-in televisions globally, including 28 million in the U.S.

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Specifically, 637,000 households watched the first movie Scream, while 628,000 streamed Scream 2, 653,000 watched Scream 3, and 642,000 streamed Scream 4. Samba said 289,000 watched at least two of the four movies.

The movies collectively topped the Ray Donovan: The Movie, which was streamed by 1.1 million households on Showtime OTT.

Samba TV: College Football National Championship Game Bests ‘Harry Potter’ in Weekly Ratings

Georgia’s first college football title in 41 years, a 33-18 victory over perennial SEC rival Alabama, did more than attract the majority of viewers in the Southeast. The game, broadcast and streamed on ESPN, was viewed by more than 14 million people to dominate weekly statistics nationwide through Jan.9, according to new data from Samba TV.

The research firm tracks more than 46 million opted-in televisions globally, including 28 million in the U.S.

Samba said 14.2 million U.S. households watched the Alabama Crimson Tide vs. the Georgia Bulldogs during the live window, up 14% from the 2021 game. Of all U.S. states, Alabama viewership over-indexed the most (+149%), and Georgia second, up 76%.

The viewership was enough to offset the 11 million combined viewers of a slew of Harry Potter movies and themed TV program in the U.S., U.K., Germany and Australia.

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More than 1.2 million U.S. households watched Harry Potter and the Sorcerer’s Stone, followed by 403,000 households viewing Harry Potter and the Chamber of Secrets; 1 million homes watched Harry Potter and the Prisoner of Azkaban; 1.5 million homes viewed Harry Potter and the Goblet of Fire; 1.7 million U.S. homes watched Harry Potter and the Order of the Phoenix; 1.2 million homes streamed Harry Potter and the Half-Blood Prince; 1 million homes watched Harry Potter and the Deathly Hallows — Part 1; 1.4 million homes viewed Harry Potter and the Deathly Hallows — Part 2.

Samba TV: 1.7 Million U.S. Households Stream ‘The Book of Boba Fett’ Debut

Disney+ appears to have another hit on its hands with new Star Wars spinoff series “The Book of Boba Fett,” which tracked 1.7 million U.S. homes in the five days following its Dec. 29, 2021, debut through Jan. 2.

The data comes from Samba TV, which tracks more than 46 million opted-in televisions globally, including 28 million in the U.S.

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The household tally trumps recent releases, including the 1.1 million Amazon Prime Households that streamed Being the Ricardos, the biopic written and directed by Aaron Sorkin, about the relationship between “I Love Lucy” stars Lucille Ball (played by Nicole Kidman) and Desi Arnaz (Javiar Bardem).

It also bested recent Disney+ release “Hawkeye,” which tracked 1.5 million households between Nov. 24 and Nov. 28.

Samba TV: ‘The Matrix Resurrections’ Streamed by 2.8 Million HBO Max Households

Following an 18-year break from 2003’s The Matrix Revolutions, the fourth film in the sci-fi franchise, The Matrix Resurrections, was simultaneously made available to stream on HBO Max.

About 2.8 million Max households in the United States did just that, according to new data from Samba TV, which tracks more than 46 million opted-in televisions globally, including 28 million in the United States.

That explains why the Warner Bros. Pictures release had such a quiet box office debut ($22 million in North American ticket sales) through the Christmas weekend.

The tally was less than Netflix’s disaster movie spoof Don’t Look Up (3.1 million homes), but ahead of Disney’s animated family musical Encanto (2 million) on Disney+.

Then again, the Christmas weekend offers a buffet of live sports. And the numbers don’t lie. Holiday family get-togethers often survive with an assist from of any game on the television.

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A whopping 13.8 million households watched the Green Bay Packers vs. Cleveland Browns (Fox/NFL Network), which was up 31% from the previous year period. Another 6.1 million homes watched the Arizona Cardinals vs. Indianapolis Colts (NFL Network).

More than 2.6 million basketball households watched the New York Knicks vs. Atlanta Hawks (ESPN), which was down 3% year-over-year. Another 3.3 million watched Milwaukee Bucks vs. Boston Celtics (ABC), down 5%. About 3.5 million watched the Phoenix Suns vs. Golden State Warriors (ABC), up 11%; 3.9 million watched the Los Angeles Lakers vs. Brooklyn Nets (ESPN/ABC), down 15%; and 1.3 million watched the Utah Jazz vs. Dallas Mavericks (ESPN), down 22% YoY.

Samba TV: Netflix’s ‘Don’t Look Up’ Tallied 3.1M U.S. Households Over Holiday Weekend

Netflix’s Don’t Look Up was viewed by 3.1 million U.S. households over the holiday weekend (Dec. 24-26), according to new data from Samba TV.

The film, starring Leonardo DiCaprio, Jennifer Lawrence and Meryl Streep, follows astronomers on a media tour to warn the planet about an approaching comet. It started streaming Dec. 24.

Among the film’s viewers in the top 25 largest markets, Portland, Ore., over-indexed the most (+61%), followed by Seattle (+50%) and Boston (+44%).
 
Meanwhile, 2 million U.S. households watched Disney+’s latest animated film Encanto over the same weekend, with viewers in  Sacramento, Calif., over-indexing the most (+58%), followed by Seattle (+36%) and Los Angeles (+30%). Households with younger viewers (0-19 years), Female (+9%) viewers, and Hispanic (+64%) viewers over-indexed compared to the U.S. overall. The film, about an extraordinary family who live hidden in the mountains of Colombia, also started streaming on Christmas Eve.

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Samba TV tracks more than 46 million opted-in televisions globally, including 28 million in the United States.

Samba TV: Amazon Focuses Christmas Ad Spending on Hispanic Market

The winter holidays typically offer an avalanche of television ads featuring most major retail brands. This year, e-commerce behemoth Amazon is targeting the majority of its Christmas marketing toward the Hispanic market.

New data from Samba TV finds that Amazon served a whopping 1.5 billion TV impressions this holiday season, about 590 million more than any of the other brands surveyed. Following the major broadcast networks, the three networks Amazon aired the most ads were Univision, Telemundo and UniMás.

Samba TV tracks more than 46 million opted-in televisions globally, including 28 million in the U.S.

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Amazon isn’t alone targeting Hispanic consumers. Samba found that of the Top 10 brands surveyed based on impression volume, eight ran ads on Spanish-language networks. In fact, Telemundo was the network that aired the most ads for Old Navy, while Univision took the top spot for DoorDash, and UniMás for Coca-Cola.

Amazon and McDonalds are doing the best job targeting consumers that don’t predominantly watch broadcast television. Samba said Amazon served 21% of its holiday market reach to light TV viewers, while McDonalds served 16% to that group. Comparatively, other brands’ reach among light TV viewers from 3% to 15%.

Regardless, most holiday TV ads are reaching households that watch a lot of linear, with cord-cutters and light TV viewers much less likely to be exposed. Each advertiser included within the Samba analysis reached mostly heavy and medium linear TV viewers with their ads.

None of the brands served more than 21% of their reach to light TV viewers, defined as the bottom 45% of linear-TV viewers within Samba’s panel based on time spent watching.

Samba TV: Macy’s Thanksgiving Day Parade Topped All Holiday Viewing, Except Football

Who doesn’t like a parade? Apparently, not many. The 95th Annual Macy’s Thanksgiving Day Parade returned to normal with spectators allowed along the route — and millions viewing on television.

New Thanksgiving weekend data from Samba TV found that 13.2 million U.S. households watched the parade live on TV, up 4% from last year’s 12.8 million viewers. That abbreviated 94th edition parade could only be watched or streamed on TV due to concerns about the COVID-19.

Meanwhile, 2.9 million people streamed Netflix’s latest South Korean series, “Hellbound,” across the nine days since the show’s Nov. 19 debut. That compared with 675,000 U.S. households that streamed “The Beatles Get Back Part 1” and “The Beatles Get Back Part 2” on Disney+ since the Peter Jackson three-part documentary’s Nov. 27 launch.

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Meanwhile, the Thanksgiving Day telecast of the Dallas Cowboys/Las Vegas Raiders NFL game reached 37.8 million viewers, the largest NFL regular season TV audience in 28 years, according to Nielsen.

Samba TV: Netflix’s ‘Tiger King 2’ Debut Tracked 1.3 Million U.S. Households

The premiere of the second season of Netflix’s “Tiger King: Murder, Mayhem and Madness,” showcasing the dysfunctional world of big cat collectors, generated more than 1.3 million U.S. households following its Nov. 17 debut, according to new data from Samba TV.

The data firm, which tracks more than 46 million opted-in televisions globally, including 28 million in the United States, said the episode topped the launch of Warner Bros. Pictures’ King Richard, the Will Smith-starring biopic about the father of tennis superstars Venus and Serena Williams.

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The movie tracked 707,000 U.S. households on HBO Max while simultaneously screening in theaters, where it sold $5.4 million worth of tickets domestically, $7.8 million worldwide.

Samba said the U.S. “Tiger King 2” audience skewed slightly female (+2%), younger (44 years and younger), and white (+9%). The King Richard audience skewed female (+7%) and black (+54%).

Finally, 116,000 U.S. households streamed the first episode of “The Real Housewives Ultimate Girls Trip” on Peacock, with 102,000 households streaming episode two. The third episode was streamed by 92,000 homes, with 100,000 households streaming episode four. The audiences skewed female and white.

Samba TV: ‘Shang-Chi’ Tops Disney+ Day/Weekend Streaming

Last week’s much-hyped Disney+ Day (Nov. 12) offered subscribers for the first time free streaming access to theatrical hits Shang-Chi and the Legend of the Ten Rings and Jungle Cruise, among other featured content.

While Disney+ Day ended up more hype than substance, Shang-Chi didn’t disappoint, generating views in about 1.7 million homes through Nov. 15 — topping Jungle Cruise with 1.2 million homes, according to new data from Samba TV, which tracks more than 46 million opted-in televisions globally, including 28 million in the United States.

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The year’s biggest domestic box office driver (thus far) with $224 million, Shang-Chi and Jungle Cruise topped Disney+ Day launches of Ciao Alberto (376,000 homes), The Simpsons Plusaversary (161,000 homes) and Olaf Presents (93,000 homes).

The weekend’s overall winner was Netflix original movie Red Notice, with the actioner starring Ryan Reynolds, Dwayne Johnson and Gal Gadot (Wonder Woman) generating a whopping 4.2 million subscriber homes, according to the SVOD pioneer.

Netflix has launched its owns content ratings charts that seek to highlight time spent streaming instead of viewers.

Samba TV Files Paperwork for Proposed IPO

Samba TV, the San Francisco-based analytics company, Nov. 16 announced that it has filed a registration statement with the U.S. Securities and Exchange Commission in regards to a proposed initial public offering of shares of its common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined. Samba TV has applied to list its common stock on the New York Stock Exchange under the ticker symbol “SMBA.”

Samba TV tracks more than 46 million opted-in televisions globally, of which 28 million are in the United States.

Samba’s move to become a public company comes as the data tracking market heats up. In addition to Nielsen’s revamped streaming ratings, JustWatch, Adobe Analytics, and Parrot Analytics, track weekly data of the most-popular TV shows and movies streamed across myriad platforms.

BofA Securities and Evercore ISI are acting as lead book-running managers for the offering. Oppenheimer & Co. is also acting as a book-running manager. BMO Capital Markets, Craig-Hallum, Stephens Inc. and LUMA Securities are acting as co-managers for the offering.