NPD: July Video Game Sales Declined 9% From 2021

Sales of video games, hardware and accessories fell 9% in July to $3.83 billion, from $4.17 billion in the previous-year period, according to new data from The NPD Group. Software sales fell almost 10% to $3.66 billion, from $4.06 billion a year ago, while accessory spending dropped 22% to $148 million, from $189.7 million.

Hardware sales rebounded 12% with revenue of $411.3 million, from $362 million a year ago, driven by sales of the Sony PlayStation 5 console. Total video game software spending through July is off 10% at $26.8 billion, from $29.7 billion during the previous-year period. Accessory spending is off 15% at $1.2 billion, from $1.41 billion. Hardware spending is off 7% at $2.49 billion, from $2.67 billion.

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Top 10 Selling Video Games July 2022

Rank Rank Last Month Title Publisher
1 NEW MultiVersus Warner Bros. Interactive
2 1 Elden Ring Bandai Namco Entertainment
3 2 LEGO Star Wars: The Skywalker Saga Warner Bros. Interactive
4 NEW Xenoblade Chronicles 3* Nintendo
5 11 Call of Duty: Vanguard Activision Blizzard (Corp)
6 4 MLB: The Show 22^ Multiple Video Game Manufacturers
7 6 Mario Kart 8* Nintendo
8 NEW Digimon Survive Bandai Namco Entertainment
9 10 Minecraft Multiple Video Game Manufacturers
10 12 F1 22 Electronic Arts

* Digital sales not included
^ Xbox & Switch digital sales not included

Best Buy Black Friday Deals Start

Best Buy Oct. 19-22 is offering hundreds of Black Friday deals available on tech, including everything from headphones to laptops and TVs.

Deals include $599 for a Samsung 70-inch 4K Smart TV ($150 savings), $169 for Beats Studio 3 headphones in matte black ($180 savings), Chromebooks as low as $99, Windows laptops as low as $189.99, and $540 savings on Samsung appliances.

Deals are covered by a Black Friday Price Guarantee, which means the price won’t go lower before Black Friday, according to Best Buy. Best Buy will automatically refund My Best Buy and Best Buy Totaltech members the difference. If the price goes lower before Black Friday and customers are not a member of My Best Buy or Best Buy Totaltech, they can still be reimbursed by visiting their local store or contacting the Best Buy customer care team and requesting a price match under our Price Match Guarantee, according to the chain.

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At Best Buy, Black Friday starts a week early on Nov. 19. Best Buy stores will be closed on Thanksgiving Day, Nov. 25. Customers who would still like to shop that day can shop on or through the Best Buy app.

Walmart+ Members Getting Early Access to Black Friday Deals

Walmart has announced the return of its month-long savings event, “Black Friday Deals for Days,” this time with something extra for Walmart+ members.

Paying Walmart+ members will receive early access to online Black Friday events throughout November — an opportunity to shop all the deals four hours earlier than the scheduled start times for all three events.

“We continue to build Walmart+ to be the ultimate life hack for our customers,” said Janey Whiteside, chief customer officer for Walmart U.S. in a statement. “That means we’re there for our customers during the everyday with key benefits like free unlimited delivery from stores and free shipping with no order minimum, but it also means we create extra excitement for them during the big moments, like Black Friday. We’re excited for our Walmart+ members to be first in line for the hottest Black Friday deals out there.”

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As it did last year, Walmart will spread out its Black Friday savings to three events throughout November to offer customers the sale prices. Each savings event will begin online at and continue with the same deals in Walmart stores.

“Our customers count on us to deliver an amazing Black Friday experience with the best prices year after year, and this year we’re making it even bigger and better with more ways to shop and more of every item,” Scott McCall, EVP and chief merchandising officer for Walmart U.S., said in a statement. “The team has worked hard to prepare for another outstanding holiday season, and no matter how or where our customers choose to shop — from the shelf in a store, ordering online and picking it up curbside or having it delivered to their front door — they can depend on us for a safe and convenient shopping experience.”

Walmart will have more of every event product available so as many customers as possible can take advantage of the season’s best deals, according to the retailer. Walmart customers will discover savings on new items from top brands, such as Samsung, Reebok, Apple and Keurig, and deals on hundreds of exclusive items that can only be found at Walmart and, according to the company.

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Deals beginning online Nov. 3 and continuing in stores Nov. 5 include savings on toys and electronics during its first Black Friday event. Starting online at on Nov. 3 at 7 p.m. ET, customers can purchase items such as a 55-inch TCL 4K Roku TV for $228, the L.O.L. Surprise! Amazing Surprise Doll set for $64, and the always popular Keurig K-Compact for $35. The first set of deals also features Walmart’s tire savings events, including Goodyear tires at $20 off with a free tire balance. Deals continue in stores starting Nov. 5 at 5 a.m. local time. Walmart+ members get early access to deals from 3 p.m. ET to 6 p.m. ET on Nov. 3.

Deals beginning online Nov. 10 and continuing in stores Nov. 12 include sales on apparel, home goods, hardlines and more. Deals start online at on Nov. 10 at 7 p.m. ET and continue in stores beginning Nov. 12 at 5 a.m. local time. During the second sale, customers can take advantage of savings on items such as an exclusive Blackstone 22-inch Griddle with a hard cover and carrying case for $117, Walmart’s exclusive HP i3 Laptop for $279, and a Shark EZ Robot Vacuum for $288. Walmart+ members get early access to deals from 3 p.m. ET to 6 p.m. ET on Nov. 10.

Walmart will wrap up the month with a third event that “will bring its biggest, best savings of the season for the most exciting shopping day of the year,” according to the retailer.

Customers can shop thousands of deals available right now on, plus Black Friday savings on select items starting Oct. 18 at 8:15 p.m. ET, while supplies last, according to the retailer. Early Black Friday deals include:

  • Ninja 4QT Air Fryer at $69
  • 55-inch TCL Smart 4K UHDTV at $298
  • Bounce Pro 14-foot Trampoline at $184
  • Lego 442-piece Classic Bricks on a Roll at $20


The Walmart+ membership is $98 a year or $12.95 a month. In addition to early Black Friday savings, Walmart+ members also get free shipping with no order minimum on items shipped by Walmart, free delivery from store, Rx for Less, and mobile Scan and Go to make shopping even faster.

Distribution Solutions Inks Distribution Deal With Powerhouse Films Label

Distribution Solutions, a division of Alliance Entertainment, has inked a physical media partnership with Powerhouse Films’ U.K.-based label Indicator.

Distribution Solutions will handle sales and distribution of all Powerhouse Films sellthrough releases in the United States and Canada.

The first physical Powerhouse Films releases distributed by Distribution Solutions will be available for purchase in January 2022.

Powerhouse Films has an extensive collection of classic films that includes limited-edition boxed sets and single-title releases, as well as standard-edition reissues of limited-edition titles that have gone out of print, such as John Carpenter’s Christine, Jacques Tourneur’s Night of the Demon and Dennis Hopper’s The Last Movie.

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“We are very excited to be in business with Powerhouse Films,” Distribution Solutions president Ben Means said in a statement. “Partnering internationally with a film label like Indicator, which has such a driven passion for physical media, helps expand the quality and coverage of classic films we distribute to the U.S. and Canada.”

“We’re thrilled to be bringing our unique blend of cult and classic cinema to audiences in the U.S. and Canada in partnership with the fantastic team at Distribution Solutions,” Powerhouse Films’ co-founder Sam Dunn said in a statement. “We’ve been working hard unearthing and restoring a raft of incredible titles in order to put together a schedule that will surprise and delight even the most adventurous viewer.”

“Indicator lovingly curates and enshrines obscure, precious gems for the obsessive collector and the genre connoisseur,” award-winning filmmaker Guillermo del Toro said in a statement.

Vudu Mounting Sci-Fi and Fantasy Title Sale

Fandango’s TVOD service Vudu is mounting several sales on science-fiction and fantasy titles.

Taking place Aug. 31 through Sept. 13 is Vudu’s Summer of Savings: Sci-Fi/Fantasy Sale, featuring more than a hundred titles at 25% off, such as blockbuster bundles including the Lord of the RingsThe HobbitStar Trek and Godzilla franchises, as well as recent titles such as Nicolas Cage’s Willy’s Wonderland, Anthony Mackie’s Synchronic and Bruce Willis’ Cosmic Sin. Also included in the sale are: Avatar, Labyrinth, Interstellar, Ready Player One, They Live, Limitless, Arrival, Terminator 2: Judgment Day, Total Recall, War of the Worlds (2005) and Edge of Tomorrow.

Other sci-fi-related sales include the Marvel Studios sale, Aug. 31-Sept. 8, with titles up to 60% off (select titles such as Black Panther and Captain Marvel for $7.99, with the four-movie Avengers collection for $29.99); “Pixar Fest,” Aug. 31-Sept. 15, with select Pixar titles, such as  Luca, Onward, Up and WALL-E, available at $9.99 each; and 1950s films at $5 each Aug. 31-Sept. 14, including The Incredible Shrinking Man, Creature From the Black Lagoon, Revenge of the Creature, It Came from Outer Space, It Came from Beneath the Sea, It! the Terror from Beyond Space and The War of the Worlds (1953).

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NPD: Consumer Electronics Promotions Dipped During Pandemic

In a year that many Americans relied on home media devices to stay entertained and connected with family, friends, work, and school — the U.S. consumer technology industry in 2020 saw a historic 17% uptick in sales compared with 2019 — and a drop in price promotions, according to new data from The NPD Group.

Supply constraints and cost increases brought on by the pandemic saw the industry downshift the level of consumer electronics promotional activity from April to December 2020 compared with the same time period in 2019. This resulted in a four-point decline in the number of CE units sold on promotion from 39% of total units sold in 2019 to 35% of total units sold in 2020.

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While that decline might seem small, a recent NPD Price and Discount analysis reveals that the biggest shift was in the level of discounting that occurred. High demand categories, such as TVs and PCs, where promotion is often a driver of marketing and demand, not only saw a decline in the number of products sold on promotion, but a significant shift to lower discount levels than in the previous year.

For TVs, the total share of sales on promotion dropped from 60% of volume in 2019 to 29% in 2020. But even more crucially in the largest screens NPD also saw a decline in the depth of the promotion. In 2019, 81% of TVs 60-inches and above sold on promotion saw a discount of at least 10%, but that percentage dropped to 67% in 2020. Similar trends were observed in notebooks where the $500+ class saw a decline in promotional depth, with the total number of items sold with at least a 10% discount declining from 78% of promotional sales to 70%.

The shift away from more aggressive promotions, combined with a sales mix favoring premium products, resulted in a 3% increase in the average selling price (ASP). In the under $500 notebook segment, where promotional volume share fell from 60% to 32%, the ASP for a promoted product increased more than 10%.

“Interestingly, products that were promoted saw ASPs rise as the level of discounts declined and consumers chose to trade-up to more premium products,” Stephen Baker, VP, industry advisor for The NPD Group, said in a statement. “Discounting during this time was used much more strategically to target specific products and categories, where there was an opportunity to create incremental demand or gain market share versus the normal focus of using promotions to create demand.”

Lionsgate’s ‘John Wick: Chapter 3’ Sells More Than 3 Million Units on Disc, EST and VOD

Lionsgate’s John Wick: Chapter 3 — Parabellum, which debuted on digital Aug. 23 and on disc Sept. 10, has sold more than 3 million units on disc, EST and VOD, according to the studio.

The title is positioned to become Lionsgate’s highest-grossing home entertainment title in five years, since the release of The Hunger Games: Mockingjay – Part 1 in 2014, according to the studio.

The title is the studio’s biggest-selling EST title ever, passing John Wick: Chapter 2 in its first three days of EST release.

The release overindexed in the home entertainment market with sales comparable to a $250 million-plus domestic box office film, according to the studio. The film made $171 million in U.S. theaters.

“The popularity of the John Wick franchise continues to surge with strong growth across packaged media, electronic sellthrough and video-on-demand platforms,” said Lionsgate president of worldwide home entertainment Ron Schwartz in a statement. “The success of John Wick: Chapter 3 is a testament to the film’s incredible cast, led by Keanu Reeves, and amazing creative team, the efforts of our sales and marketing executives, and the vibrancy of the home entertainment business across all of its platforms.”

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In the third installment of the action franchise, super-assassin John Wick (Reeves) returns with a $14 million price tag on his head and an army of bounty-hunting killers on his trail.

John Wick: Chapter 4 will be released in theaters nationwide on May 21, 2021.