SAG Awards Generate 1.1 Million Live Streams on Netflix’s YouTube Channel

More than 1.1 millions viewers live-streamed the 29th Screen Actors Guild Awards Feb. 26 on on Netflix’s free YouTube channel, according to the Google-owned streaming video platform.

The live stream, which awards the best actors in movies and TV shows, ran 2 hours and 14 minutes and featured no advertising. Netflix streamed additional clips of awards acceptance speeches, including Michelle Yeoh and Ke Huy Quan, the first Asians to win best actor awards, for indie film Everything Everywhere All at Once, which dominated the movie awards.

The awards show can be re-watched here.

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In January, Netflix announced a deal with SAG-AFTRA to live-stream the annual actors’ union awards show, beginning this year on YouTube, followed by the Netflix platform in 2024.

The SVOD behemoth is evolving its content offerings to include live content, including a special Chris Rock stand-up comedy show on March 4.

The SAG Awards show, which is no longer televised, drew 1.8 million TV viewers across TBT and TNT networks in 2022, and 957,000 viewers in 2021.

Netflix’s ‘Squid Game’ First-Ever Foreign-Language SAG Awards TV Show Nominee

The Netflix original series “Squid Game” Jan. 12 made history as the first-ever foreign-language TV show nominated for a Screen Actors Guild award. The 2022 Screen Actors Guild (SAG) Awards ceremony takes place Feb. 27.

The South Korean dystopian gameshow thriller “Squid Game” generated four nominations, including Best Drama Series Ensemble, Best Drama Series Actor (Lee Jung-jae), Best Drama Series Actress (Jung Ho-yeon) and Best TV Series Stunt Ensemble.

Since its debut last September, “Squid Game” has become Netflix’s most-watched original program with more than 1.6 billion hours streamed in the first 28 days globally. The tally is nearly bigger than Netflix’s next four most-streamed episodic programs combined: Three seasons of Spain’s “Money Heist,” and the first season of French thriller “Lupin.”

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“Squid Game” earned three Golden Globe Awards, including Best TV drama, and Best TV Supporting Actor (O Yeong-su). The series also has three Critics Choice Awards nominations and a win at The Gotham Awards last year for Best Breakthrough Series.

Parks: Industry Awards Boost SVOD Platforms

Everyone loves a winner. New research from Parks Associates suggests over-the-top video services — and their large slate of original programming — will benefit as their recognition during awards season in video entertainment continues to expand.

For this year’s Golden Globes, Netflix, Hulu and Amazon earned a total of 47 nominations, nearly double the 25 they received last year, with the three services winning two awards each.

“Apple TV+ streaming service found success with its flagship series ‘The Morning Show,’ starring Jennifer Aniston, Reese Witherspoon and Steve Carell, which won awards from the Screen Actors Guild (SAG) and Critics’ Choice Award,” analyst Steve Nason said in a statement. “These accomplishments mark Apple TV+’s first industry awards since its launch in November 2019.”

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Nason said awards recognition brings legitimacy to a platform’s original content and can be a significant boost, especially in the early days after its launch.

“Such recognition certainly helped Netflix when the company first ventured into original content, and now the service scored 24 Oscar nominations this year, led by The Irishman and Marriage Story.”

Netflix’s long-term investment in premium original content has helped the service become very difficult for consumers to relinquish, according to Parks.

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Among Netflix subs, 64% feel it would difficult to give up the service, including 47% who feel it would be “very difficult,” the highest among top OTT video services measured by the Dallas-based research company.

Parks finds that as of Q3 2019, pay-TV and OTT services reach roughly the same number of consumers — around 72% of U.S. broadband households. Pay-TV’s long-reigning dominance has dwindled as the OTT video service market booms.