In the three months since Facebook launched ad-supported video streaming service, Facebook Watch, the platform has generated more than 400 million monthly visitors, including 75 million people daily who spend at least 60 seconds on the platform.
The social media platform said that on average, the 75 million daily visitors spend more than 20 minutes with Watch.
“We’re seeing that people are regularly coming back to catch up on the videos they care about and watching for longer periods of time,” Fidji Simo, head of video, wrote in a Dec. 13 blog post.
Watch represents Facebook’s $1 billion attempt to enter the original content market, which includes Jada Pinkett Smith’s talk show “Red Table Talk,” dramas Sorry For Your Loss, starring Elizabeth Olsen and Sacred Lies from showrunner Raelle Tucker, to live LaLiga soccer matches in the Indian subcontinent.
“We also kick-started our slate of global shows with our first interactive game show, “Confetti” expanding to six new markets this year and MTV’s “The Real World,” streaming next year in the U.S., Mexico, and Thailand,” wrote Simo.
Th executive said Facebook is renewing “Huda Boss,” “Five Points,” “Sacred Lies,” and “Sorry for Your Loss,” in 2019.
“These shows all cultivated deeply engaged fan bases who came for the episodes but stayed for the conversations — and are a great example of what can happen when content and community come together seamlessly,” wrote Simo – underscoring Facebook’s strategy linking original content with social media.