FuboTV Rebranding as Fubo, Hires Ryan Reynolds to Co-Produce New Ad Campaign

Sports-themed streaming platform FuboTV March 21 announced it is rebranding as Fubo, backed by a new brand ad campaign co-produced by actor/investor Ryan Reynolds’ Maximum Effort production company.

The nationwide marketing campaign stars NBA Hall of Famer Kevin Garnett and former NFL quarterback Mark Sanchez touting Fubo, which added 251,000 subscribers in the most recent fiscal period ended Dec. 31, 2022.

Launching amid the World Baseball Classic and the start of the Major League Baseball season, Fubo’s new branding campaign is framed by the line, “If Sports Fans Built a Streaming Service.” The multiplatform campaign includes a series of 15-second and 30-second spots and digital display ads.

“Fubo has grown in size and scope, with multiple brands under our global umbrella, since we launched our core cable TV replacement product in 2015,” co-founder/CEO David Gandler said in a statement.

Reynolds, who co-owns the professional Wrexham AFC soccer club in Wales, and recently sold his co-owned Mint Mobile telecommunications service to T-Mobile for $1.35 billion, contends Fubo has successfully bridged the live sports divide between cable and streaming.

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“While cable fights cord-cutters and streaming services fight the cash content war, Fubo is building an experience and suite of services that can win,” said Reynolds in a statement.

The co-production with Maximum Effort includes the forthcoming launch of the Maximum Effort Channel, a linear network on Fubo, as part of an exclusive first-look deal for unscripted TV series as well as a blind scripted deal.

“In a time with seemingly endless options, our new brand campaign shows what sets Fubo apart,” said Pamela Duckworth, head of Fubo Networks and originals, Fubo, in a statement. “We worked hand-in-hand with Maximum Effort to bring this concept to life and I’m extremely proud of the content we’re creating together.”

FuboTV Inks First-Look Deal With Ryan Reynolds for Unscripted Content

FuboTV Aug. 8 announced it has inked a multiyear deal with actor Ryan Reynolds’ Maximum Effort Productions, a production company co-founded by Reynolds and George Dewey in 2018.

As part of the deal for unscripted TV series, Maximum Effort will launch a branded linear channel on FuboTV, and will also have a “blind” scripted deal with FuboTV. Maximum Effort Productions has been granted creative control over the channel’s content. Since launching, Reynolds’ production company includes a track record of theatrical and streaming success, which includes the “Deadpool” movies, Free Guy, The Adam Project (for Netflix) and the upcoming unscripted soccer show “Welcome to Wrexham.”

All advertising sales for the Maximum Effort channel will be managed by FuboTV.

Wrexham co-chairmen Rob McElhenney and Ryan Reynolds during a press conference at the Racecourse Ground, Wrexham on Thursday Oct. 28, 2021.

Reynolds’ company has a separate three-year first-look production deal with Paramount Pictures announced in May 2021 for feature film projects.

“Maximum Effort’s mission is to bring people together in fun and unexpected ways and we think today’s announcement with Fubo will help do just that,” Reynolds said in a statement.

David Gandler, co-founder/CEO of FuboTV, said the deal underscores Reynolds’ track record across sports (as owner of the Wrexham soccer club with “It’s Always Sunny in Philadelphia” star Rob McElhenney), advertising, content and marketing.

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“We plan to leverage Ryan and George’s expertise, creativity and advertiser relationships to underwrite network programming through innovative marketing partnerships that leverage [our] data capabilities and interactive technology stack,” Gandler said in a statement.

Under the terms of the agreement, Maximum Effort will receive equity from FuboTV as consideration for the deal as described in FuboTV’s 8-K filing.

Samba TV: Hollywood ‘A’-Listers, Action Storylines Drive Streaming Viewership

Netflix’s actioner The Gray Man marks the streamer’s latest original movie to dominate viewing on the platform after its debut, and marks a trend among streaming  platforms signing big-name Hollywood stars for original movies.

New data from Samba TV found that 3.5 million U.S. households, 684,000 British homes, 210,000 German homes, and 37,000 Australian households streamed The Gray Man — starring Ryan Gosling and Chris Evans — during the Live+3D window since its July 22 release.

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Netflix’s recent original movie successes featuring well-known Hollywood stars include Extraction (2020), with Chris Hemsworth, and Dwayne Johnson, Gal Gadot and Ryan Reynolds in 2021’s Red Notice. Sandra Bullock has two movies on the streamer’s all-time top 10 list: The Unforgivable (2021) and Bird Box (2018), while Kurt Russell and partner Goldie Hawn had success with the “Christmas Chronicles” franchise.

“Hollywood household names plus big action-oriented features are proving to be a winning strategy not just for the big screen in the theater but also the biggest screen in the home,” Cole Strain, VP of measurement products at Samba TV, said in a statement.

Strain said Gray Man marked Netflix’s top-performing movie premiere of the 2022 summer — a prerequisite if the platform hopes to recoup its $200 million investment.

“Netflix has a battle between the Ryans on its hands for the year’s number one premiere weekend, with Ryan Reynolds’ The Adam Project besting The Gray Man by less than 5,000 households,” Strain said.

Disney+ Unveils U.K. Original Content Slate

Disney+ June 23 announced additional content set to premiere exclusively on the service in the United Kingdom and Ireland in 2022 and 2023.

Series include “The Patient,” starring Steve Carell and Domhnall Gleeson; “Fleishman is in Trouble,” based on the New York Times best-selling novel and starring Jesse Eisenberg, Lizzy Caplan, Claire Danes and Adam Brody; and “Welcome to Chippendales,” starring Kumail Nanjiani.

Welcome to Wrexham” is a docuseries tracking the dreams and people of Wrexham as Hollywood stars Rob McElhenney (“Always Sunny in Philadelphia”) and Ryan Reynolds take ownership of the town’s historic yet struggling soccer club. The series debuts on Aug. 25.

Other exclusive series premiering over the next 12 months include “Mike” from the team behind Oscar-nominated I, Tonya; “The Old Man” starring Jeff Bridges, John Lithgow, Amy Brenneman and Alia Shawkat; and “Limitless with Chris Hemsworth.”

Also joining the line-up over the next 12 months are U.K. originals, including “Wedding Season,” “Extraordinary,” and docuseries “Save Our Squad.” Plus, new seasons of “American Horror Stories” (season two) and “Reservation Dogs” (season two) are coming soon.

Movies making their debut on Disney+ U.K. include The Princess, starring Joey King, on July 1; Not Okay on July 29; Prey, an all-new entry in the Predator franchise, on Aug. 5; and Rosaline, starring Kaitlyn Dever, later this year.

Recently launched series available to stream now on Disney+ include Danny Boyle’s “Pistol,” “The Dropout” starring Amanda Seyfried, comedy series “Only Murders in the Building,” and “The Kardashians.”

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Apple Announces Titles on Upcoming Film Slate Headed to Theaters, Apple TV+

Apple has unveiled a glimpse at its slate of Apple Original Films set to premiere globally in theaters and on Apple TV+ over the next year.

The 2022 slate features filmmakers and stars including Alfonso Cuaron, Antoine Fuqua, Dakota Johnson, Oprah Winfrey, Will Smith, Ryan Reynolds, Will Ferrell, Octavia Spencer, Bill Murray, Russell Crowe and many more.

Cha Cha Real Smooth, winner of the 2022 Sundance Film Festival U.S. Dramatic Audience Award, will premiere globally on Apple TV+ June 17. In the film, writer-director Cooper Raiff also stars as a recent college graduate stuck back at home with his family and working as a party-starter for bar and bat mitzvahs who strikes up a unique friendship with a young mom (Dakota Johnson) and her teenage daughter.

Additional Apple Original Films set to debut this summer include a documentary executive produced by Oprah Winfrey and directed by Reginald Hudlin about the career and life of the late Sidney Poitier; and Luck, a new animated feature from Skydance Animation about the unluckiest girl in the world, starring Jane Fonda, Whoopi Goldberg, Eva Noblezada, Simon Pegg, Flula Borg, Lil Rel Howery, Colin O’Donoghue, John Ratzenberger and Adelynn Spoon, premiering Aug. 5.

This fall comes the premiere of the feature documentary Black & Blues: The Colorful Ballad of Louis Armstrong, a look at the master musician’s life and legacy as a founding father of jazz, produced under Apple’s first-look agreement with Imagine Documentaries; Raymond & Ray, which follows half-brothers Raymond and Ray (Ewan McGregor and Ethan Hawke) who have lived in the shadow of a terrible father; and Peter Farrelly’s The Greatest Beer Run Ever, a new dramedy starring Zac Efron and Russell Crowe based on the true story of John “Chickie” Donohue, who in 1968 left New York to track down and share a few beers with his childhood buddies now in the Army — fighting in Vietnam. The documentary feature The Sound of 007 will also make its global debut this fall, to mark the 60th anniversary of the James Bond film series.

For the holidays comes Spirited, a modern musical rendition of Charles Dickens’ classic holiday story “A Christmas Carol” starring Ryan Reynolds, Will Ferrell and Octavia Spencer.

Available before the end of 2022 is Antoine Fuqua and Will Smith’s new film Emancipation, which tells the story of a man who escapes from slavery.

Also coming soon is the premiere of Martin Scorsese and Leonardo DiCaprio’s Killers of the Flower Moon. Starring Leonardo DiCaprio, Robert De Niro, Lily Gladstone, Jesse Plemons, John Lithgow and more, the film follows the serial murder of members of the oil-wealthy Osage Nation, a string of brutal crimes that came to be known as the Reign of Terror.

Matthew Vaughn’s next spy thriller, Argylle, featuring an ensemble cast that includes Henry Cavill, Bryce Dallas Howard, Sam Rockwell, Bryan Cranston, Catherine O’Hara, Dua Lipa and Ariana DeBose with John Cena and Samuel L. Jackson, will also soon be added to Apple’s lineup, as will Sharper, a New York City-set suspense-thriller from writers Brian Gatewood and Alessandro Tanaka starring Julianne Moore, Sebastian Stan, Justice Smith, Briana Middleton and John Lithgow, and Tetris, starring Taron Egerton, which follows the extraordinary journey of one of the most iconic computer games in the world.

Also due are Ridley Scott’s Napoleon, starring Joaquin Phoenix as the French military leader and emperor alongside Vanessa Kirby as Josephine; a pair of complementary documentaries entitled Number One on the Call Sheet, celebrating Black leading women and men in Hollywood; Ghosted, a high concept romantic action adventure film starring Chris Evans and Ana de Armas; Skydance Animation’s Spellbound, which follows a young girl who sets out to break the spell that has divided her kingdom in two; and The Beanie Bubble, inspired by the story behind one of the biggest speculative crazes in American culture in the 1990s and starring Elizabeth Banks, Zach Galifianakis, Sarah Snook and Geraldine Viswanathan.

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Apple Original Films is also currently in development on Adam McKay’s Bad Blood, about the rise and fall of Theranos CEO Elizabeth Holmes, with Jennifer Lawrence producing and starring as Holmes; the genre-bending film Bride, produced by and starring Scarlett Johansson; Snow Blind with Jake Gyllenhaal attached to star; a new Sue Mengers biopic starring  Jennifer Lawrence; Dolly, a new feature film written by Vanessa Taylor and Drew Pearce with Florence Pugh attached to star; an adaption of Judy Heumann’s bestselling memoir Being Heumann from Siân Heder; an Audrey Hepburn biopic; and a thriller with George Clooney and Brad Pitt, written and directed by Jon Watts, about two lone fixers who are assigned to the same job.

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Apple has landed overall deals for feature films from studios and production companies including Martin Scorsese’s Sikelia Productions, Adam McKay’s Hyperobject Industries, Leonardo DiCaprio’s Appian Way, Richard Plepler’s Eden Productions, Siân Heder, Tracy Oliver, A24, Imagine Entertainment, Skydance Animation and Skydance Media.

‘Free Guy’ Hitting Disney+ Feb. 23

Disney-owned 20th Century Studios’ Free Guy will be available on the Disney+ streaming service starting Feb. 23.

The adventure-comedy starring Ryan Reynolds, Jodie Comer, Lil Rel Howery, Joe Keery, Utkarsh Ambudkar and Taika Waititi was released in theaters Aug. 13 and has grossed more than $330 million worldwide. The film recently won a People’s Choice Award and received a Critics Choice Award nomination for Best Comedy.

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In Free Guy, a bank teller who discovers he is actually a background player in an open-world video game decides to become the hero of his own story.

Disney+ has also released video of titles headed to the service in 2022.

‘Red Notice’ Is Netflix’s Top-Streamed Movie Ever

The Netflix movie Red Notice has become the streamer’s most-viewed original movie in its history with nearly 278 million hours across its global subscriber footprint. That tops Netflix’s previous record holder Bird Box, the 2018 dystopian drama starring Sandra Bullock.

Red Notice, which stars Dwayne Johnson, Ryan Reynolds and Gal Gadot, had received middling reviews (35%) on social media platform Rotten Tomatoes. But that didn’t stop subs from streaming 129.1 million hours during the first seven days since the film’s Nov. 12 debut.

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“In just 11 days you’ve officially made RED NOTICE the BIGGEST @Netflix FILM EVER. Shattering all records across the board!!!” Johnson posted on his social media blog.

Red Notice


Rated ‘PG-13’ for violence and action, some sexual references, and strong language.
Stars Dwayne Johnson, Ryan Reynolds, Gal Gadot, Ritu Arya, Chris Diamantopoulos.

Netflix’s Red Notice is a glitzy heist movie that mixes action and comedy well enough, but mostly coasts on the charisma of its stars.

Ryan Reynolds plays Booth, who wants to earn the reputation as the world’s greatest thief. Gal Gadot is his rival, The Bishop. Dwayne Johnson plays FBI agent Hartley, who is on the hunt for them and tracks Booth to a scheme to steal a bejeweled egg from thousands of years ago.

The egg is one of a set of three presented to Cleopatra by Mark Antony. An Egyptian billionaire has offered $300 million to anyone who can deliver all three, but only two have been uncovered in modern times; the whereabouts of the third remain a mystery.

Hartley manages to capture Booth and recover the egg, but is himself framed when it is stolen again and sent to prison. Hoping to clear his name, Hartley decides to recover the remaining eggs by teaming with Booth, who may have the only clue as to the location of the missing third one.

But, alas, The Bishop is also after the eggs, and always appears to be one step ahead of them.

The team of Booth and Hartley plays like a buddy comedy mixed with Ocean’s Eleven and the treasure hunting sensibilities of Indiana Jones. The film isn’t exactly trying to hide its inspirations, either. Reynolds even whistles the Indiana Jones theme at one point as the trail leads the plot into an expedition deep in the South American jungle.

The film intermingles plot twists with over-the-top action to create an entertaining if overblown spectacle, though its clear the cast had a lot of fun making it.

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‘Free Guy’ Ascends to No. 1 on Redbox Charts, 4th Week Atop Digital

Disney-owned 20th Century Studios’ Free Guy topped the Redbox On Demand chart for a fourth consecutive week, while also moving into the top spot on Redbox’s disc rental chart for the first time the week ended Nov. 7.

The film, which stars Ryan Reynolds as a bank teller who learns he is a video game character, had been in the third spot the previous week after becoming available at kiosks a few weeks after its disc has been available for sale.

Universal Pictures’ Stillwater climbed two spots to No. 2 on the disc rental chart, which tracks DVD and Blu-ray Disc rentals at Redbox’s more than 40,000 red kiosks, and remained No. 4 on the Redbox On Demand chart, which tracks digital VOD and sellthrough transactions. The film stars Matt Damon as an Oklahoma father looking for evidence to free his daughter from prison in France.

Sony Pictures’ Don’t Breathe 2 was No. 3 on both charts, maintaining its position on the digital chart, but dropping two spots on the rental chart, where it was the top title a week earlier.

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Warner’s The Suicide Squad slipped two spots to No. 4 on the disc chart.

Universal Pictures’ Old remained No. 5 on the disc chart and remained No. 2 on the Redbox On Demand chart for a third week.

Rounding out the top five digital titles was Universal’s F9: The Fast Saga, which was the No. 9 disc rental.

The only newcomer among the top 10 disc rentals was No. 7 Paw Patrol: The Movie, from Paramount, the big-screen version of the popular Nickelodeon animated series. It was No. 8 on the digital chart.

Top DVD and Blu-ray Disc Rentals, Redbox Kiosks, Week Ended Nov. 7:

  1. Free Guy — Disney/20th Century
  2. Stillwater — Universal
  3. Don’t Breathe 2 — Sony Pictures
  4. The Suicide Squad — Warner
  5. Old — Universal
  6. Snake Eyes: G.I. Joe Origins — Paramount
  7. Paw Patrol: The Movie — Paramount
  8. The Protégé — Lionsgate
  9. F9: The Fast Saga — Universal
  10. The Forever Purge — Universal


Top Digital (VOD + Sellthrough), Redbox On Demand, Week Ended Nov. 7:

  1. Free Guy — Disney/20th Century
  2. Old — Universal
  3. Don’t Breathe 2 — Sony Pictures
  4. Stillwater — Universal
  5. F9: The Fast Saga — Universal
  6. The Forever Purge — Universal
  7. Snake Eyes: G.I. Joe Origins — Paramount
  8. Paw Patrol: The Movie — Paramount
  9. The Protégé — Lionsgate
  10. Space Jam: A New Legacy — Warner


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‘Joe Bell,’ ‘Free Guy’ Top Redbox Charts

Vertical Entertainment’s Joe Bell topped Redbox’s disc rental chart the week ended Oct. 17, while Disney-owned 20th Century Studios’ Free Guy was the top Redbox On Demand title for the week.

Joe Bell, which earned $1.4 million at the domestic box office, stars Mark Wahlberg as a father who takes a road trip to bond with his gay son, who is being bullied at school. The film wasn’t be released on Blu-ray Disc or DVD until Oct. 19, but was available early at Redbox kiosks. It was No. 8 on the digital list.

Free Guy, which stars Ryan Reynolds as a bank teller who learns he is a video game character, earned $120.8 million at the domestic box office. While the film was released on disc Oct. 12, it isn’t available for rent at Redbox kiosks. It was No. 7 on the digital chart a week earlier.

Universal Pictures’ F9: The Fast Saga slipped to No. 2 on both the Redbox On Demand chart, which tracks digital VOD and sellthrough transactions, and the disc rental chart, which tracks DVD and Blu-ray Disc rentals at Redbox’s more than 40,000 red kiosks.

The No. 3 title on the disc rental chart was Warner’s Space Jam: A New Legacy, followed by Universal’s The Forever Purge at No. 4, and Sony Pictures’ Escape Room: Tournament of Champions at No. 5.

On the Redbox On Demand chart, Escape Room: Tournament of Champions was No. 3 and The Forever Purge was No. 4. No. 5 was Paramount’s Snake Eyes: G.I. Joe Origins.

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Other newcomers to the disc rental chart include Lionsgate’s Survive the Game, with Bruce Willis, at No. 6, and The Green Knight at No. 9. Also, appearing at No. 7 was the Nicolas Cage starrer Pig from Decal, available at Redbox kiosks several weeks prior to its wide Blu-ray and DVD release.

Marvel Studios’ Black Widow, from Disney, fell to No. 8 on the disc rental chart.

Paramount’s animated Paw Patrol: The Movie landed at No. 10 on the digital chart.

Top DVD and Blu-ray Disc Rentals, Redbox Kiosks, Week Ended Oct. 17:

  1. Joe Bell — Vertical
  2. F9: The Fast Saga — Universal
  3. Space Jam: A New Legacy — Warner
  4. The Forever Purge — Universal
  5. Escape Room: Tournament of Champions — Sony Pictures
  6. Survive the Game — Lionsgate
  7. Pig — Decal
  8. Black Widow — Disney/Marvel
  9. The Green Knight — Lionsgate
  10. The Boss Baby: Family Business — Universal/DreamWorks


Top Digital (VOD + Sellthrough), Redbox On Demand, Week Ended Oct. 17:

  1. Free Guy — Disney/20th Century
  2. F9: The Fast Saga — Universal
  3. Escape Room: Tournament of Champions — Sony Pictures
  4. The Forever Purge — Universal
  5. Snake Eyes: G.I. Joe Origins — Paramount
  6. The Addams Family 2 — MGM
  7. Halloween (2018) — Universal
  8. Joe Bell — Vertical
  9. The Boss Baby: Family Business — Universal/DreamWorks
  10. Paw Patrol: The Movie — Paramount


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