MVD and Rue Morgue Magazine Launch AVOD Service Midnight Movie Unchained

MVD Entertainment Group and Rue Morgue Magazine are launching the AVOD service Midnight Movie Unchained, available exclusively on Roku.

The free service is an offshoot of the SVOD service Midnight Movie Society available for $4.99 per month, or $47.88 per year.

The AVOD channel caters to more-traditional horror fare, according to MVD. All titles are selected from the MVD film catalog, from underground horror to cult classics.

Midnight Movie Unchained is developed by UDU Digital in partnership with MVD Entertainment Group and Rue Morgue. For more details, visit the Roku Channel Store.

Last September, MVD and Rue Morgue launched the SVOD service Midnight Movie Society, specializing in extreme underground, taboo and cult horror movies.

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“As larger streaming platforms continue to crack down on content, there’s an urgent need to create a space for boundary-pushing films unencumbered by strangling content restrictions,” said Adrianna Gober, director of programming for Midnight Movie Society, in a statement.

MVD, Rue Morgue Team on ‘Midnight Movie Society’ SVOD Service

Independent distributor MVD Entertainment Group and Rue Morgue, a magazine devoted to horror fiction, have joined to launch a curated subscription video-on-demand (SVOD) service specializing in extreme underground, taboo and cult horror movies.

The partners promise that the “Midnight Movie Society” will provide genre film fans with a library of “shocking underground, outrageous gore, creature features, cult classics and much more. Those with a taste for the weirdest and wildest reaches of genre cinema will not be disappointed.”

The new SVOD service launches Sept. 13 on iOS, Roku and the web. The cost is $4.99 per month, or $47.88 for a one-year subscription.

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“The bigger platforms are catering to the masses and have gone puritanical in many cases, making it very difficult for filmmakers to reach their audience,” said MVD COO Ed Seaman. “MVD has a great deal of this type of content and when it is live on major platforms, it performs really well — maybe too well for some of the mainstream platforms.”

Seaman said that the Midnight Movie Society also will cater to more traditional horror fans, pulling from the thousands of film hours in MVD’s vast catalog. In addition, Rue Morgue will be finding and curating fresh and unusual content for the service.

“As larger streaming platforms continue to crack down on content, there’s an urgent need to create a space for boundary-pushing films unencumbered by strangling content restrictions,” said Adrianna Gober, director of programming. “As a lifelong horror fan, I’m proud and excited to be working with MVD Entertainment Group and genre champions Rue Morgue Magazine to bring Midnight Movie Society to the masses.”

Rob Hyman, MVD’s digital director, said Rue Morgue is a “household name among horror fans, and we anticipate our SVOD service and selection will be embraced by their fans.”