Cinedigm Expands Cineverse Streaming Platform to Offer Major Hollywood Movies for Rent

There’s a new digital platform to rent Hollywood movies.

Cinedigm Feb. 10 announced that it has integrated ROW8 into its recently launched Cineverse streaming app. The platform is now offering consumers the ability to view recently released movies via a premium VOD rental.

ROW8’s entire catalog of more than 2,000 titles will be featured on Cineverse, including Disney/Marvel Studios’ Oscar-nominated Black Panther: Wakanda Forever, Universal Pictures Home Entertainment’s Puss in Boots: The Last Wish, M3GAN, Paramount Home Entertainment’s Oscar-nominated Babylon, and Lionsgate’s Plane, among others.

ROW8 has licensing deals with Disney, Paramount, Sony Pictures Entertainment, Universal, and Warner Bros. Pictures, among others. Additionally, Cinedigm’s upcoming theatrical releases will be distributed on Cineverse via ROW8.

“With this deal, Cinedigm significantly enhances Cineverse’s film catalog and joins an elite club of streaming platforms that offer in-theater and newly released films,” Tony Huidor, chief technology and product officer, said in a statement.

Jasmina Christoph, founder/president of ROW8, said expanding the platform’s TVOD footprint is an all-around win for all parties.

“Cinedigm has consistently demonstrated an unerring approach to meeting the diverse needs of its consumers, and unlocking high value viewing occasions via the freshest and most recognizable films in the world will further enhance their already compelling consumer offer,” Christoph said.

Cinedigm reports fiscal results on Feb. 14.

Cinedigm to Offer Theatrical Movie Transactional Titles on its Cineverse Service

Cinedigm Nov. 7 announced that it will begin offering consumers to its Cineverse streaming platform the ability to rent theatrical release movies on a transactional VOD basis, priced from $6.99. The offer is part of a new agreement integrating third-party ROW8 into Cinedigm’s recently launched flagship streaming service.

New releases on ROW8 include On the Line, starring Mel Gibson; See How They Run, co-starring Sam Rockwell and Saoirse Ronan; 8-Bit Christmas, starring Neil Patrick Harris; 20th Century Studios’ horror film Barbarian, and Don’t Worry Darling, co-starring Florence Pugh and Harry Styles.

Cineverse will market the TVOD access via a “Still in Theaters” promotional shelf on the service’s main page and a dedicated section on Cineverse showcasing ROW8’s full content offering. This capability will be added in the coming months.

“ROW8 is renowned for their consumer-friendly approach to transactional streaming and their offering of both studio and independent new releases and evergreen titles dramatically enhances Cineverse’s library,” Erick Opeka, chief strategy officer at Cinedigm, said in a statement.

The partnership expands Cinedigm’s TVOD distribution capabilities by providing the home entertainment distributor with the ability to launch its own upcoming theatrical titles via ROW8’s own multi-platform movie streaming service. ROW8 currently has licensing deals with Disney, Paramount Pictures, Sony Pictures Entertainment, Universal Pictures, and Warner Bros. Pictures, among others.

“Combined with our next generation search technology, we think we will offer movie lovers one of the most compelling and complete streaming experiences in the industry,” Opeka said.