MTV Hires Bleacher Report’s Rory Brown as Head of Digital

Viacom-owned MTV April 8 named Rory Brown to the newly created position of head of digital and social for MTV, VH1, CMT and Logo.

Brown will be responsible for building on MTV’s brand resurgence, which now includes MTV Studios, live events “Spring Break” and the SnowGlobe Music Festival, cable channels, digital and social content.

Rory Brown

Brown reports directly to Jacqueline Parkes, chief marketing officer and EVP of digital studios for MTV, VH1, CMT and Logo, and work closely with Viacom Digital Studios.

Most recently, Brown served as president of sports-themed Bleacher Report, a role in which he oversaw content, product, social, programming as well as the “House of Highlights” team.

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During his 10 years with the company, Brown helped it grow from a 13-person team and two million monthly unique visitors to more than one billion monthly social interactions, nine figures in annual revenue and more than 450 employees worldwide.

“Rory has a powerful vision for how to connect with audiences where they live, on their terms and across platforms, and he made the closely guarded world of sports work for millennials and gen-Z in a way that legacy brands never could,” Parkes said in a statement. “With 250 million followers, MTV is the biggest youth media brand on social media, and we’re very excited to see what Rory creates for our fans across our massive footprint.”

Under Brown’s leadership, Bleacher Report and House of Highlights consistently ranked among the most viewed brands with the mostly highly engaged audience on social media.

Bleacher Report is #1 in social engagements among all sports networks (Listen First) and is the #1 media and entertainment brand on Twitter, with nearly 200 million monthly video views (Tubular).

Brown oversaw many of the original series and initiatives that drove Bleacher Report’s explosive growth, including “Game of Zones,” “The Champions” and “No Script with Marshawn Lynch.” He also served on the House of Highlights board of directors.