Netflix continues its European charm offensive, reportedly setting up Italian operations (with 30 employees) in Rome — a week after doing the same in Paris. Both regional headquarters include increased investment in local content production, in addition to paying taxes.
“Since the launch of the service in Italy in 2015 we have been welcomed with enthusiasm by many Italian subscribers and have had the good fortune of working with a wide range of talents, some well-established while others emerging,” Kelly Luegenbiehl, VP of international originals, told Variety in a statement.
Netflix co-founder/CEO Reed Hastings last October suggested the streaming pioneer would be expanding regional operations from its main European headquarters in Amsterdam.
The office relocations also amount to an effort by Netflix to curry favor with local politicians who have accused the service of not paying taxes. With the establishment of localized workforces, Netflix will now be paying all appropriate taxes.
Prosecutors in Milan last October said Netflix should pay local taxes despite the fact the service had no physical presence streaming content to 1.4 million Italian subscribers in the country.
Netflix Italian originals include “Suburra: The Series” and “Baby,” pending witchcraft series “Luna Nera,” all helmed by female directors.