In celebration of 10 years of TV streaming, Roku May 14 announced it has unlocked free content for Roku customers and is offering discounts on select streaming players.
“The celebration falls just ahead of National Streaming Day on May 20, which encourages people to stream entertainment and recognizes the massive change in the TV industry,” according to a Roku press release. “This year marks the 10th anniversary of the first Roku player, the first ever device to stream Netflix to the TV.”
“For 10 years, Roku has facilitated the massive shift in the way people watch TV and we’re extremely proud of the contribution we’re making to streaming entertainment,” said Matthew Anderson, chief marketing officer, Roku, in a statement. “We can think of no better way to thank our base of nearly 21 million avid streamers than to offer free hit entertainment in partnership with some of the biggest and best TV networks like Shotime, Fox, EPIX, Smithsonian Earth and more.”
Content from select channel partners is available for free in the Roku Channel through May 20, including premiere seasons of the Showtime series “Billions,” “Ray Donovan” and “The Affair”; the first season of EPIX’s dark comedy “Get Shorty”; episodes of hits from Fox, such as “The Four: Battle for Stardom,” “Beat Shazam” hosted by Jamie Foxx; and “Love Connection” hosted by Andy Cohen; as well as nature and wildlife documentaries from Smithsonian Earth.
Consumers can also save on several Roku streaming players in the United States. For a limited time, customers can get $10 off the Roku Streaming Stick ($49.99) and the Roku Ultra ($99.99), as well as $15 off the Roku Streaming Stick+ ($69.99). The offers are available at major retailers including Amazon, Best Buy, Target and Walmart.com, and at Roku.com through May 26.
“Roku pioneered streaming to the television with the launch of the Netflix player in 2008. Since then, the company has transformed how consumers enjoy TV, how content providers reach their TV audiences and how brands reach TV audiences,” read the release. “As of the end of the first quarter of 2018, Roku had nearly 21 million active accounts, and during that first quarter alone, Roku users streamed 5+ billion hours.”