TCL Electronics and Roku are launching TCL Roku TV models in the United Kingdom.
TCL Roku TV models will be available in both HD and 4K UHD resolution, in sizes ranging from 32 inches to 65 inches.
The TVs will be available online at Currys.co.uk. Those who register interest now will get a discount voucher code.
Both the 4K UHD (RP620K) and HD (RS520K) models support HDR Pro which uses Dynamic Color Enhancement through 3D LUT technology to deliver vivid colors for all signal types, including HDR10, HLG and SDR. Both series also feature Freeview Play and an integrated Freeview tuner.
For movie and streaming content, the RP620K series supports Dolby Vision.
“I am thrilled to be launching TCL Roku TVs in the U.K.,” Bernie Chen, TCL’s U.K. country manager, said in a statement. “The combination of our affordable premium TVs with Roku’s operating system offers consumers excellent picture quality and ease of use, alongside a huge variety of features and streaming channels. I am confident that this partnership will help us maintain our strong U.K. sales growth and increase our market share.”
TCL Roku TV models come with Roku’s operating system built-in, offering consumers automatic updates, a customizable home screen, thousands of free and paid streaming channels and advanced features such as search across top channels with results ranked by price, and private listening through the free Roku mobile app. Viewers can control TCL Roku TV models by using voice with Alexa or Google Assistant enabled devices. With Apple AirPlay 2, they can stream, control and share content directly from iPhone, iPad or Mac. TCL Roku TV models also support HomeKit, which allows users to control Roku devices using Siri or the Home app on their Apple devices.
“TCL was one of the first TV brands to embrace the Roku OS and together we have created numerous award-winning TVs with great picture quality and ease of use,” said Arthur van Rest, VP, international, at Roku, in a statement. “TCL Roku TV models are powered by the Roku OS offering consumers simplicity, choice and incredible value. The Roku OS offers consumers an always current smart TV experience, it is not without reason that the Roku OS is the No. 1 selling smart TV OS in the U.S. and Canada.”
Popular U.K. streaming services available on TCL Roku TVs include Netflix, Prime Video, Disney+, AppleTV+, NOW, BT Sport, BBC iPlayer, ITV Hub, All 4 and My 5. TCL Roku TVs also carry The Roku Channel, offering more than 25,000 free movies and TV episodes to British consumers. This includes the recently launched Roku Originals.