FilmRise’s Ad-Supported Roku Channel Adds Classic Carsey-Werner TV Shows

FilmRise has launched several classic Carsey-Werner TV shows on its ad-supported Roku streaming channel, including the “3rd Rock From the Sun.”

The FilmRise channel ranks at No. 15 among top free channels on the platform, according to a release from the company. The channel generates more than 300 million monthly ad impressions and reaches nearly 20 million users who can watch movies and TV on demand for free, according to the release.

FilmRise will soon launch ad-supported channels on Amazon Fire TV, Xbox, Apple TV, and smart TVs such as Vizio, among other platforms, and is currently in development on iOS and Android for mobile viewing via worldwide apps.

Other Carsey-Werner sitcoms available on the Roku channel include “Cybill,” “Grace Under Fire” and “Grounded for Life.”

“FilmRise’s tremendous growth on Roku sheds light on the power of ad-supported free digital streaming,” said Danny Fisher, CEO of FilmRise. “By bringing our vast library of quality content to viewers who don’t wish to pay a transactional or subscription fee, we’ve unlocked the potential to reach new and diverse audiences who want to experience the best in film and TV — including timeless TV series and iconic movies.”

Roku Introduces New OTT Ad Measurement

Roku Jan. 17 announced a new service for over-the-top advertising measurement.

Ad Insights allows marketers to measure campaign reach and effectiveness across linear and OTT, and more accurately plan their OTT ad investments, according to Roku.

The insights are derived from Roku’s first party data as well as the linear and streaming viewership habits of millions of active accounts and billions of streaming hours, according to the company.

“With our rich first-party data, robust OS and relationships with our consumers we are in a unique position to continue to make meaningful advances in OTT measurement,” said Scott Rosenberg, GM of platform business at Roku. “Our investment in new measurement tools reflects our strong commitment to helping brands fully leverage the benefits of OTT advertising.”

The Roku Ad Insights Suite includes:

  • Reach Insights– Marketers can quantify unique campaign reach by demographic segments across linear TV, OTT, desktop and mobile.
  • Tune-In Insights– TV networks and content owners can measure the effectiveness of content promotions they run across linear TV, OTT, desktop and mobile.
  • Cord Cutter Insights– Marketers can target and measure campaigns delivered to Roku users who don’t have traditional pay TV subscriptions.
  • Survey Insights– Marketers can gather real-time feedback and demographic insights with short on-device surveys.

Previously, Roku announced it was the first OTT platform to integrate Nielsen Digital Ad Ratings (DAR) and offer audience guarantees based on age and gender, the company noted. In addition to Nielsen, Roku collaborates with leading research providers such as Experian, Kantar Millward Brown, Oracle Data Cloud, Placed and others to provide transparent third-party measurement.

Roku Launching Home Entertainment Tech Licensing Program

Roku Jan. 3 unveiled a licensing program designed to entice third-party consumer electronics manufacturers to incorporate its technology in audio devices, including sound bars, speakers, multi-room audio systems and surround sound.

Dubbed Whole Home Entertainment Licensing Program, the campaign enables OEM brands to incorporate Roku Connect software as a home entertainment network.

Roku Connect devices can connect wirelessly and be controlled by voice commands and a single remote. In addition, OEM brands will be able to license smart sound bar and smart speaker hardware reference designs along with the Roku operating system, Roku OS.

Chinese TV manufacturer TCL is Roku’s first OEM partner and will announce its plans to offer the first device under the new program at its press conference at CES on Jan. 8. TCL manufactures Roku-branded TVs.

Roku also announced plans to launch a voice assistant, the Roku Entertainment Assistant, that is optimized for home entertainment.

Both technologies are expected to be rolled out as a free software update to the Roku operating system by this fall to most Roku TV models and Roku players.

“Consumers will love the benefits of a home entertainment network, such as having more affordable options, adding one device at a time, using their voice, having a simplified set up and Wi-Fi connectivity, and holding just one remote control,” Roku founder/CEO Anthony Wood said in a statement.

In other news, Roku and Funai Electric Jan. 3 announced that Funai will extend its Roku TV licensing agreement to include the Magnavox brand, in addition to the previously announced Philips brand.

The Magnavox Roku TVs will feature the Roku operating system and are expected to be available in select retailers in the United States this spring.

“Magnavox is a respected, 100-year-old American brand and remains an American-designed TV product line. With the launch of our Magnavox Roku TVs we bring the latest smart TV technology to this trusted brand,” said Peter Swinkels, GM, product planning, Funai Electric, in a statement. “The Roku OS delivers a wide breadth of content, simple navigation and search, an easy-to-use remote and regular software updates so we can offer a great TV experience to our customers.”

“Just a couple of months ago we announced our partnership with Funai to market Philips Roku TVs, and now we’re happy to bring the Magnavox TV brand into the Roku TV licensing program,” said Chas Smith, GM of Roku TV and players, in a statement. “Magnavox is recognized for its very long history of delivering quality and high-performance at a smart price, and will no doubt build a very compelling Roku TV for consumers.”


Roku Promotes Rosenberg to GM of Platform Business, Shannon to Leave Company

Streaming TV pioneer Roku Dec. 27 announced that Scott Rosenberg will become GM of platform business beginning in January 2018. Rosenberg has led Roku’s advertising business and will now also lead content distribution and related services.

Five-year Roku veteran and leader of content and services Steve Shannon will leave the company at the end of 2017.

Rosenberg joined Roku in late 2012 to develop and build the company’s advertising business. Under his leadership, Roku became the industry’s leading OTT advertising platform, according to the company. The leadership change combines the staff and resources of advertising, content distribution and related services, accelerating Roku’s ability to build innovative platform products, drive user engagement, and monetize active accounts, according to the company.

Shannon joined Roku in 2012 to lead the new content and services group and has been instrumental in establishing new industry relationships, building an exceptional content offering and growing distribution revenues for the Roku platform, according to the company.

“Steve joined Roku in the early days of our monetization strategy and was instrumental in developing key advertising, content and services initiatives as well as recruiting top talent like Scott,” said Roku CEO Anthony Wood. “We are grateful for the contributions Steve made and wish him the very best as he moves on to his next great adventure.”

Roku connects users to streaming content, enables content publishers to build and monetize large audiences, and provides advertisers access to consumers. Roku streaming players and Roku TV models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators. Roku is headquartered in Los Gatos, Calif.