Roku Debuts Second Season of ‘Roku Recommends’ Entertainment Guide

Roku Sept. 1 announced that its branded entertainment guide, “Roku Recommends,” has returned with new features, including celebrity guests, and on-location segments. The weekly 15-minute episodes incorporate Roku data to help users discover new shows on the streaming platform.

The show is available for free on both The Roku Channel and Featured Free on the Roku Home Screen. New episodes will be available every Thursday starting Sept. 1.

In 2021, the weekly series saw success as a top 10 video-on-demand program on The Roku Channel. Emmy-winner Maria Menounos and former NFL star Andrew Hawkins both return as hosts, sharing their weekly watchlist of new favorite programs and rediscovered classics.

Roku says the program helps marketers integrating their brands into a series while also assisting streamers in finding entertainment and influences their viewing choices. Season one viewers of “Roku Recommends” were 188% more likely to search for a title or series highlighted in a series episode.

“Leading brands are breaking out of the traditional 30-second spot to win the entire streaming journey,” Chris Bruss, head of the Roku Brand Studio, said in a statement. “’Roku Recommends’ creates a better TV experience for streamers and a better TV storytelling experience for brands.”

Building off the success of last season, advertisers can activate in “Roku Recommends” through sponsored show segments, custom branded integrations, and promotions using Roku home screen placements. New sponsors include The Weather Channel Television Network and ViX+, among others.

“Roku Recommends” is produced by Funny or Die. Mike Farah, Joe Farrell, Beth Belew, Whitney Hodack from Funny or Die serve as executive producers. Randall Bobbitt oversees the series on behalf of Roku Originals.

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‘Roku Recommends’ Streaming Show Returning for Second Season

Roku April 21 announced that its first original production, “Roku Recommends,” will return for a second season to The Roku Channel in September. Emmy-award winner Maria Menounos and former NFL player Andrew Hawkins will also host Roku’s first in-person NewFront on May 3.

Roku Recommends is a 15-minute weekly entertainment program that uses
exclusive Roku data to highlight best bets and hidden gems across the Roku platform to help streamers discover what to watch on the ad-supported VOD platform. Co-hosts Menounos and Hawkins present the top five titles to stream each week across the thousands of channels on Roku.

Season One guests included Patton Oswalt, Kerri Kenney-Silver, Thomas Lennon, Kevin O’Connor, and April Wilkerson, among others. Season two plans to feature more celebrity appearances and exclusive red-carpet interviews.

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“This Upfront season, Roku is creating a better TV storytelling experience to help marketers,” Chris Bruss, head of Roku Brand Studio, said in a statement. “We’re excited to continue to guide streamers on what to watch next and help brands break out of the traditional 30-second ad spot to engage streamers.”