Roku Sept. 1 announced that its branded entertainment guide, “Roku Recommends,” has returned with new features, including celebrity guests, and on-location segments. The weekly 15-minute episodes incorporate Roku data to help users discover new shows on the streaming platform.
The show is available for free on both The Roku Channel and Featured Free on the Roku Home Screen. New episodes will be available every Thursday starting Sept. 1.
In 2021, the weekly series saw success as a top 10 video-on-demand program on The Roku Channel. Emmy-winner Maria Menounos and former NFL star Andrew Hawkins both return as hosts, sharing their weekly watchlist of new favorite programs and rediscovered classics.
Roku says the program helps marketers integrating their brands into a series while also assisting streamers in finding entertainment and influences their viewing choices. Season one viewers of “Roku Recommends” were 188% more likely to search for a title or series highlighted in a series episode.
“Leading brands are breaking out of the traditional 30-second spot to win the entire streaming journey,” Chris Bruss, head of the Roku Brand Studio, said in a statement. “’Roku Recommends’ creates a better TV experience for streamers and a better TV storytelling experience for brands.”
Building off the success of last season, advertisers can activate in “Roku Recommends” through sponsored show segments, custom branded integrations, and promotions using Roku home screen placements. New sponsors include The Weather Channel Television Network and ViX+, among others.
“Roku Recommends” is produced by Funny or Die. Mike Farah, Joe Farrell, Beth Belew, Whitney Hodack from Funny or Die serve as executive producers. Randall Bobbitt oversees the series on behalf of Roku Originals.