Merchandising: Best Buy Releases ‘Rocky III’ Steelbook

A modest slate of new releases March 14 didn’t yield much in the way of retailer exclusives.

Best Buy released its Rocky III 4K Ultra HD Blu-ray Steelbook combo pack for $29.99, the standalone 4K version of the sequel that was otherwise released on Ultra HD disc only as part of a four-film “Rocky” set by MGM and Warner on Feb. 28.

Rocky III, from 1982, is the film in which newly crowned boxing champ Rocky Balboa (Sylvester Stallone) defends his title against Clubber Lang, played by Mr. T. It also features the classic Oscar-nominated pump-up song “Eye of the Tiger.”

This is the third of four consecutive weeks of Best Buy releasing the first four “Rocky” films in 4K Steelbooks. Rocky IV arrives next week.

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