‘Grand Theft Auto VI’ Video Game Trailer Sets 24-Hour Non-Music YouTube Streaming Record

Take-Two Interactive Software’s developer Rockstar Games’ allegedly leaked Dec. 4 trailer to long-awaited video game Grand Theft Auto VI has topped a record 74 million views on YouTube (as of press time) in less than 24 hours.

The trailer for the first GTA title in 10 years, which was supposed to begin streaming Dec. 5, reportedly surpassed the previous non-music video record on YouTube at 59.7 million views for 7 Days Stranded at Sea from YouTuber MrBeast.

The Grand Theft Auto franchise has sold more than 410 million units, with 2013’s Grand Theft Auto V topping $1 billion in retail sales faster than any other “entertainment release” in history, according to Take-Two.

GTA6 is set to be based in Vice City (Miami) with two protagonists, including for the first time a female, and won’t be released into retail channels for Xbox Series X|S and PlayStation 5 until 2025, according to Wedbush Securities’ media analyst Michael Pachter.

“We have consistently said that we expected a formal date for the game at least a full year in advance of the actual retail launch, as has been Rockstar’s practice for the last 20 years,” Pachter wrote in a Dec. 5 note. “We had previously been of the opinion that fiscal year 2025 may be a bit early for the game, and instead included it in our model in the second quarter of FY26 (September 2025 quarter) at launch, with an initial sell-in of 25 million units (which could be low).”

‘Red Dead Redemption 2’ a Massive Hit, with 17 Million Copies Sold in Just 8 Days

Rockstar Games’ Red Dead Redemption 2 has sold 17 million copies since its Oct. 26 release, parent company Take-Two Interactive Software Inc. said in a Nov. 7 earnings release.

That surpasses the total lifetime sales tally for the original Western open-world game Red Dead Redemption, released eight years ago, in 2010.

Take-Two chairman and CEO Strauss Zelnick said in the release that the game sequel is the label’s “first game built from the ground up for the current console generation. Red Dead Redemption 2 has received outstanding reviews, with numerous critics awarding the title a perfect score. The title is now tied with Grand Theft Auto V as the highest rated title on PlayStation 4 and Xbox One, with a 97 Metacritic score.

“A massive commercial success, Red Dead Redemption 2 has set numerous records, including achieving the biggest opening weekend in the history of entertainment, with over $725 million in retail sell-through during its first three days. Red Dead Redemption 2 sold-in more units in its first eight days than the original blockbuster Red Dead Redemption sold in its first eight years….

“As a result of our strong second quarter performance and outstanding early results from Red Dead Redemption 2, we are raising our financial outlook for fiscal 2019…. Looking ahead, we have a strong development pipeline across our labels and are exceedingly well positioned for long-term growth and margin expansion.”

On a subsequent earnings call with analysts, Zelnick noted that Red Dead Redemption 2 is a “collaboration among all of Rockstar Game studios worldwide, including more than 2,000 team members.” The game, he continued, “features the deepest and most expansive Rockstar world to date.”

Take-Two reported strong results for its fiscal second quarter 2019 ended Sept. 30, 2018. Net revenue grew 11% to $492.7 million, as compared to $443.6 million in last year’s fiscal second quarter. Recurrent consumer spending (virtual currency, add-on content and in-game purchases) grew 12% and accounted for 49% of total net revenue.

The largest contributors to net revenue in fiscal second quarter 2019 were NBA 2K19 and NBA 2K18Grand Theft Auto Online and Grand Theft Auto VNBA 2K Online 2, Dragon City and Monster Legends, and WWE SuperCard.

Digitally-delivered net revenue grew 18% to $358.4 million, as compared to $302.9 million in last year’s fiscal second quarter, and accounted for 73% of total net revenue.

The largest contributors to digitally-delivered net revenue in fiscal second quarter 2019 were Grand Theft Auto Online and Grand Theft Auto VNBA 2K18 and NBA 2K19NBA 2K Online 2Monster Legends and Dragon City, and WWE SuperCard.