Robert Schildhouse Upped to President/GM of BritBox Operations

BBC Studios has promoted Robert Schildhouse to president of BritBox International and GM of BritBox North America, the British-themed subscription streaming VOD platforms.

New York-based Schildhouse replaces BritBox International boss Reemah Sakaan on April 1 as part of BBC Studios’ $322 million acquisition of ITV’s 50% stake in the streamer earlier this month. Schildhouse, who joined BritBox in 2022, had been GM of BritBox North America and group editorial for BritBox International.

Karry Ball continues as chief commercial and strategy officer based in London. Ball and Schildhouse will report to Rebecca Glashow, CEO of BBC Global Media and Streaming.

Schildhouse has been at the forefront of the streaming media industry from its inception, as part of the launch team at Hulu and then in leadership roles at CBS, where he was key in securing content deals, and most recently in expanding BritBox’s global reach.

“Robert’s commitment, creativity and passion for the business make him the optimal leader to drive the continued success of BritBox and I’m looking forward to working with him,” Glashow said in a statement. “With Robert’s deep understanding of the streaming landscape, combined with our world-class leadership team and staff, BritBox is poised for an exciting next phase of growth in the BBC portfolio.”

BritBox International launched in the United States in 2017 as a new competitor to Netflix and AMC Networks’ British-themed Acorn TV. The streamer ended 2023 with 3.8 million subscribers.

BritBox International’s  recent original programming includes “Archie,” “Death in Paradise,” “Father Brown,” “Line of Duty,” and “Sherwood and Shetland.”

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Ex-Hulu Executive Robert Shildhouse to Lead Business Growth for BritBox in North America

BritBox International on Oct. 24 announced the appointment of Robert Schildhouse as EVP of North America and GM of Group Marketing Services.

Robert Schildhouse

He will spearhead the subscription streaming service’s business growth in the United States and Canada, and lead its centralized global marketing services. Schildhouse will report to Reemah Sakaan, CEO of BritBox International, and will be based in New York.

His appointment comes after a year of accelerated global growth for the brand, a BBC Studios and ITV joint venture that specializes in British programming. BritBox recently launched in Nordic markets, expanding on its existing presence across the United States, Canada, Australia and South Africa.

Schildhouse will lead business development, commercial relationships, programming and performance marketing for BritBox North America. He will also oversee central marketing services, across Creative Studio, Media Buying, CRM and customer services, led by BritBox International executive Nada Arnot, SVP of marketing for North America and Group Marketing Services.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Schildhouse joined Hulu prior to its launch in 2008, progressing to become the leader of Hulu’s Content Acquisition organization. He later joined the CBS Global Distribution Group as SVP of digital licensing and distribution, where he later rose to EVP, responsible for monetizing the rights of the CBS and Showtime libraries to the streaming marketplace. Schildhouse later became EVP of business development, where he was responsible for authoring strategy to expand CBS’s global footprint. He began his career at GE Capital, where he was a graduate of GE’s financial management program.

“As we continue to drive the growth and strong momentum of our North America business, Robert will bring his proven expertise in leading innovative streaming and content businesses to our organization,” Sakaan  said. “It’s an exciting and pivotal time for BritBox, and I’m thrilled to be adding him to our passionate team, bringing the best of British to North America.”

BritBox International recently launched a robust global commissioning and co-production slate of original dramas and fan-favorite series, including “Stonehouse,” “Beyond Paradise,” “Three Little Birds,” “The Confessions of Frannie Langton” and “Archie.” BritBox North America also recently premiered the acclaimed original series “Sherwood,” with Karen Pirie.